{"id":41132,"date":"2023-01-24T10:05:13","date_gmt":"2023-01-24T15:05:13","guid":{"rendered":"https:\/\/autosector.com\/?p=41132"},"modified":"2023-01-24T10:05:13","modified_gmt":"2023-01-24T15:05:13","slug":"honda-overhauls-business-operations-to-accelerate-ev-deployment","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=41132","title":{"rendered":"Honda overhauls business operations to rapidly accelerate EV deployment"},"content":{"rendered":"
\n\t\t\"Honda-EV-business-2\"
\n\t<\/figure>\n

Honda<\/a> is overhauling its business as it looks to spark growth and catch up in the rapidly expanding EV market. The automaker said Tuesday it would establish a new division and consolidate operations to accelerate EV deployment.<\/p>\n

<\/p>\n

Honda aligning its business to jumpstart EV rollout<\/h2>\n

Japanese automakers are quickly falling behind as the industry progresses to fully electric vehicles. Although some continue to deny EVs are the future (looking at you, Toyota<\/a>), Honda is looking to join the revolution. <\/p>\n

Starting in April, Honda will make key organizational and operational changes to further accelerate its electric mobility business while enhancing value for its shareholders.<\/p>\n

In a statement<\/a> Tuesday, Honda said it will consolidate the development of vehicles, motorcycles, and other power products into a new business segment called its \u201cElectrification Business Development Operations.\u201d <\/p>\n

Working together as one on battery electric vehicle (BEV) product development rather than separately will help \u201cstrengthen and accelerate Honda\u2019s electrification business.\u201d <\/p>\n

To further boost its strategy, Honda plans to reorganize its regional operations, consolidating them into three markets. The new structure will consist of three regional operations rather than six, including North America, China, and associate regions, which groups together Japan, Asia, and South America with the Europe, Africa, and Middle East markets.<\/p>\n

Honda ended the statement by saying it\u2019s looking to \u201ctransform itself through electrification\u201d and strives to become \u201ceven more recognized as a company society wants to exist in the electrified era.\u201d <\/p>\n

The Japanese automaker unveiled its first electric SUV<\/a> in October, the Honda Prologue, which will be co-developed with GM. The Prologue is set to debut next year as the company works toward achieving carbon neutrality by 2050.<\/p>\n

\"Honda-EV-business\"
2024 Honda Prologue (Source: Honda)<\/figcaption><\/figure>\n

Electrek\u2019s Take<\/h2>\n

It\u2019s good to see Honda aligning its business to focus on electric products and accelerate EV deployment. It will help streamline development and production in the long run.<\/p>\n

However, it still may be too little late at this point. Many automakers are already achieving double-digit (or 100%) electric vehicle sales, with production capabilities expanding rapidly.<\/p>\n

Meanwhile, Honda has yet to release its first EV in North America. The Prologue is slated for 2024 but will be based on GM\u2019s technology. Honda has plans to sell EVs on its own e:Architecture platform, but again, we will have to wait until 2026.<\/p>\n

Hopefully, the new business structure can help spark growth for Honda. For them to become a company society wants to exist in the EV era, we need to see some zero-emission products first.<\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Honda is overhauling its business as it looks to spark growth and catch up in the rapidly expanding EV market. The automaker said Tuesday it would establish a new division and consolidate operations to accelerate EV deployment. Honda aligning its business to jumpstart EV rollout Japanese automakers are quickly falling behind as the industry progresses […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-41132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/41132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41132"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/41132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41132"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}