{"id":42093,"date":"2023-02-05T01:35:18","date_gmt":"2023-02-05T06:35:18","guid":{"rendered":"https:\/\/autosector.com\/?p=42093"},"modified":"2023-02-05T01:35:18","modified_gmt":"2023-02-05T06:35:18","slug":"electric-truck-maker-rivian-confirms-electric-bike","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=42093","title":{"rendered":"Electric truck maker Rivian confirms it is developing an electric bike"},"content":{"rendered":"
\n\t\t\"rivian
\n\t<\/figure>\n

We\u2019ve received hints from Rivian over the past year that the electric truck and SUV maker is bike-curious. But now Rivian\u2019s CEO RJ Scaringe has confirmed in a staff meeting that electric bicycle development is a go.<\/p>\n

<\/p>\n

Scaringe announced the expansion into e-bikes on Friday during a companywide meeting, according to Bloomberg<\/a>.<\/p>\n

The move tracks with Scaringe\u2019s previous interest in electric bikes<\/a>, especially considering that the company previously filed to expand its trademark<\/a> to cover electric bicycles.<\/p>\n

The company also poached some high level e-bike designers<\/a> from major brands like Specialized, bulking up its electric bike design team ahead of what many of us assumed was an inevitable e-bike project.<\/p>\n

In fact, Scaringe confirmed during the meeting that an e-bike isn\u2019t just in the plans, but that the first model is already actively being developed in-house.<\/p>\n

\"Rivian-wind-energy-1\"<\/figure>\n

Believe it or not, electric bikes actually outsell electric cars and trucks by a wide margin<\/a>, in large part thanks to their lower production cost and thus\u00a0much lower purchase prices.<\/a><\/p>\n

And so it would make sense for the electric truck and SUV maker to explore developing a Rivian e-bike, joining other companies\u00a0like Porsche who have expanded into electric bikes.<\/a><\/p>\n

Though the move comes at a rocky time for Rivian, who was recently hit with a wave of layoffs<\/a> amid serious cost concerns. Rivian recently announced that the company would lay off 6% of its workforce due to issues cutting costs amid its production ramp. That has resulted in the company selling its electric vehicles at a major loss.<\/p>\n

Rivian has seen success ramping up production of its R1T and R1S electric vehicles<\/a> over the last year, though the company still hasn\u2019t been able to reduce its costs. <\/p>\n

In contrast, electric bicycles are highly cost effective as they are much easier to both develop and produce.<\/p>\n

E-bikes also have much lower regulatory hurdles, further reducing costs and decreasing the development period. That could help Rivian reach the market faster with lower overhead and a much higher volume product to complement its larger electric vehicles.<\/p>\n

Many urban residents are also joining a growing cause working against larger vehicles<\/a>, especially in cities. Massive electric trucks and SUVs like those made by Rivian have been the target of growing opposition online and in grassroots efforts. Smaller and more efficient vehicles<\/a> like e-bikes are being promoted in many areas as safer alternatives that don\u2019t endanger city residents or take up large amounts of public space.<\/p>\n

Electrek\u2019s Take<\/h2>\n

I\u2019m all for this.<\/p>\n

I think we\u2019ll look back in many years and see how hard Tesla whiffed it by not entering electric bikes. <\/a>It was their game to lose, especially as more and more auto companies began seeing the writing on the wall and got some skin in the e-bike game.<\/p>\n

Rivian stands to pick up the slack left by Tesla, bringing major EV automotive design and manufacturing chops to tackle a simple and easy problem: designing and producing a quality electric bicycle.<\/p>\n

I wish them the best of luck and I\u2019ll be the first one to put down a reservation on a Rivian e-bike.<\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve received hints from Rivian over the past year that the electric truck and SUV maker is bike-curious. But now Rivian\u2019s CEO RJ Scaringe has confirmed in a staff meeting that electric bicycle development is a go. Scaringe announced the expansion into e-bikes on Friday during a companywide meeting, according to Bloomberg. The move tracks […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-42093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/42093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42093"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/42093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42093"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}