{"id":42818,"date":"2023-02-14T10:50:16","date_gmt":"2023-02-14T15:50:16","guid":{"rendered":"https:\/\/autosector.com\/?p=42818"},"modified":"2023-02-14T10:50:16","modified_gmt":"2023-02-14T15:50:16","slug":"is-gm-planning-to-take-on-the-bronco-with-an-electric-4x4","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=42818","title":{"rendered":"Is GM planning to take on the Bronco with an electric 4×4?"},"content":{"rendered":"
\n\t\t\"GM-electric-4x4-1\"
\n\t<\/figure>\n

General Motors<\/a> (GM) may have a trick up its sleeve to take on Ford\u2019s iconic Bronco, and it\u2019s not a gas-powered one. Instead, GM president Mark Reuss recently alluded to the idea of an electric 4\u00d74.<\/p>\n

<\/p>\n

GM dismisses ICE Bronco-rival, but electric is on the table<\/h2>\n

Since relaunching the Bronco in 2020, Ford<\/a> has captured the attention of off-road enthusiasts by stealing thunder from the Jeep Wrangler and other gas-powered 4\u00d74 models, but that may not be the case for long.<\/p>\n

Although Ruess told The Drive<\/a>,<\/em> \u201cI\u2019m not gonna do a Bronco,\u201d he did leave the door open for an electric 4\u00d74.<\/p>\n

Reuss had several reasons why the company would not be chasing Ford with a Bronco-like gas vehicle. For one, he knew GM would be \u201clate to the party\u201d as it can take several years to get to market. By then, nobody will want it.<\/p>\n

As consumer preference continues trending toward zero-emission EVs quicker than most predicted, automakers are racing to claim their share of the surging market. And the trend will only continue accelerating, leaving no reason to develop a new gas-powered vehicle at this point in time.<\/p>\n

GM already has several mass-market electric SUVs in the pipeline with the 2024 Chevy Blazer<\/a> and 2024 Equinox<\/a> models, but none with designated off-road capabilities (unless you count the massive Hummer EV). <\/p>\n

In fact, there are no electric rivals to Ford\u2019s Bronco currently on the market. Jeep has plans for an electric Recon<\/a>, with everything its 4\u00d74 models offer, only with zero emissions. <\/p>\n

Volkswagen is expected to reveal Scout-brand EVs<\/a>, but that still leaves room for an electric 4\u00d74 as interest in off-road capabilities continues building. When asked if GM was making a 4\u00d74 with a battery, Reuss responded, \u201cI didn\u2019t say that.\u201d In other words, don\u2019t quote me on it. <\/p>\n

Electrek\u2019s Take<\/h2>\n

Although Reuss didn\u2019t confirm an electric 4\u00d74, he also didn\u2019t dent it. While it\u2019s unclear if it would be a direct competitor to Ford\u2019s Bronco, it seems it could be in the same discussion.<\/p>\n

GM already has a highly flexible dedicated EV platform with its Ultium architecture, making it a suitable candidate. Audi is another automaker that has recently hinted at the idea of an electric 4\u00d74<\/a>, although it would compete with Mercedes and Land Rover.<\/p>\n

If GM were to introduce an electric 4\u00d74, it likely wouldn\u2019t be for another few years, with several highly anticipated launches coming up this year and next.<\/p>\n

What do you guys think? Should GM go after the Bronco with an electric 4\u00d74? We\u2019ll update you when we hear more.<\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

General Motors (GM) may have a trick up its sleeve to take on Ford\u2019s iconic Bronco, and it\u2019s not a gas-powered one. Instead, GM president Mark Reuss recently alluded to the idea of an electric 4\u00d74. GM dismisses ICE Bronco-rival, but electric is on the table Since relaunching the Bronco in 2020, Ford has captured […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-42818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/42818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42818"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/42818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42818"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}