{"id":42820,"date":"2023-02-14T11:59:50","date_gmt":"2023-02-14T16:59:50","guid":{"rendered":"https:\/\/autosector.com\/?p=42820"},"modified":"2023-02-14T11:59:50","modified_gmt":"2023-02-14T16:59:50","slug":"ford-eliminates-3800-jobs-europe-reinvention-american-ev","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=42820","title":{"rendered":"Ford eliminates 3,800 jobs in European reinvention that’s ‘unapologetically American’"},"content":{"rendered":"
\n\t\t\"Ford
\n\t<\/figure>\n

Well, we knew this was coming, but not the exact magnitude it would entail. Following a scheduled discussion today, Ford of Europe has announced the elimination of 3,800 jobs \u2013 mostly in Germany and the UK \u2013 as it restructures its business overseas to support EV development. The leaning down also includes a complete rebranding of Ford<\/a> in Europe to convey as much, to the point of being \u201cunapologetically American.\u201d<\/p>\n

<\/p>\n

The elimination of thousands of jobs in Europe has been an unfortunate event Ford has been alluding toward in recent months, as the American automaker looks to fully-embrace bolstered electric vehicle production around the globe.<\/p>\n

This past December, we reported that Ford Motor Company intended to instill American values<\/a> as an EV-centric brand that stands for \u201cfreedom, the outdoors, and adventure.\u201d This rebranding overseas is part of a larger production pivot to lean down and hone in on EV models, promoting crossovers and SUVs instead of long running compacts like the Ford Fiesta and Focus \u2013 both of which received expiries.<\/p>\n

This is similar to Ford\u2019s strategy here in the US, when the automaker announced last summer that it \u00a0cutting 8,000 US <\/a>jobs, mostly positions assembling combustion vehicles. Following a meeting in Cologne, Germany in late January, it became clear that Ford\u2019s new EV strategy in Europe would somewhat mirror its actions in the US, and a slew of jobs were on the chopping block<\/a>.<\/p>\n

At the time, local media was reporting an expected 2,500 to 4,000 Ford product development jobs out of the 6,250 currently employed could be eliminated. Employees were told the decision and the scope of the job cuts would not be made final until February. Here we are.<\/p>\n

\"Ford
Credit: Ford of Europe<\/figcaption><\/figure>\n

Germany and UK receive biggest blow in Ford\u2019s job cuts<\/h2>\n

Following today\u2019s scheduled meeting to discuss job security (or lack thereof), Ford of Europe outlined the steps it\u2019s now taking to \u201crevitalize\u201d its business<\/a> in Europe. In fact, General manager for Ford Model e in Europe Martin Sander shared some bold words:<\/p>\n

\n

We are completely reinventing the Ford brand in Europe. Unapologetically American, outstanding design and connected services that will differentiate Ford and delight our customers in Europe. We are ready to compete and win in Europe. Our first European-built electric passenger vehicle is being introduced this spring and will surely turn heads.<\/p>\n<\/blockquote>\n

Ford is also going unapologetically electric in Europe at the cost of 3,800 jobs, in order to create a \u201cleaner, more competitive cost structure.\u201d The resizing of its staff overseas will take place between now and 2025 and includes the largest job cuts to engineering, followed by other positions like administration, marketing, sales, and distribution. Here\u2019s how it all breaks down per Ford.<\/p>\n

\n\n\n\n\n\n\n\n
Ford Footprint<\/strong><\/td>\nProduction Development<\/strong><\/td>\nAdministrative<\/strong><\/td>\nTotal Job Cuts<\/strong><\/td>\n<\/tr>\n
Germany<\/strong><\/td>\n1,700<\/td>\n600<\/td>\n2,300<\/td>\n<\/tr>\n
UK<\/strong><\/td>\n1,000<\/td>\n300<\/td>\n1,300<\/td>\n<\/tr>\n
Rest of EU<\/strong><\/td>\n100<\/td>\n100<\/td>\n200<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n2,800<\/td>\n1,000<\/td>\n3,800<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

As predicted, Ford\u2019s jobs in Germany will take the biggest hit, followed by the UK which equates to about one in five positions being cut. The rest of Europe is relatively safe by comparison. Even after the cuts, Ford explains it will still retain about 3,400 engineering jobs in Europe that will reserve a new focus on EV development and creation of connected services. Sander once again spoke:<\/p>\n

\n

These are difficult decisions, not taken lightly. We recognize the uncertainty it creates for our team, and I assure them we will be offering them our full support in the months ahead. We will engage in consultations with our social partners so we can move forward together on building a thriving future for our business in Europe.<\/p>\n<\/blockquote>\n

Ford of Europe states that today\u2019s restructuring announcement will not affect its current timeline of delivering an all-electric fleet of passenger vehicles and light commercial vans overseas by 2035.<\/p>\n

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FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Well, we knew this was coming, but not the exact magnitude it would entail. Following a scheduled discussion today, Ford of Europe has announced the elimination of 3,800 jobs \u2013 mostly in Germany and the UK \u2013 as it restructures its business overseas to support EV development. The leaning down also includes a complete rebranding […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-42820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/42820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42820"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/42820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42820"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}