{"id":43666,"date":"2023-02-25T02:16:50","date_gmt":"2023-02-25T07:16:50","guid":{"rendered":"https:\/\/autosector.com\/?p=43666"},"modified":"2023-02-25T02:16:50","modified_gmt":"2023-02-25T07:16:50","slug":"bmw-subscription-heated-steering-wheel-remote-parking","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=43666","title":{"rendered":"BMW i7 Ad Shows Subscription For Remote Parking, Heated Steering Wheel"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2023\/02\/25\/bmw-subscription-heated-steering-wheel-remote-parking\/\"\/><\/p>\n<div class=\"photomain-article\"> <noscript><img fetchpriority=\"high\" width=\"2370\" height=\"1580\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"2023 BMW i7 Sapphire Black 89\" decoding=\"async\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89.jpg 2370w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-2048x1365.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-300x200.jpg 300w\" sizes=\"(max-width: 2370px) 100vw, 2370px\" title=\"image of 2023 BMW i7 Sapphire Black 89\"\/><\/noscript><img width=\"2370\" height=\"1580\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%202370%201580%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89.jpg\" class=\"lazyload attachment-full size-full wp-post-image\" alt=\"2023 BMW i7 Sapphire Black 89\" decoding=\"async\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89.jpg 2370w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-2048x1365.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-89-300x200.jpg 300w\" data-sizes=\"(max-width: 2370px) 100vw, 2370px\" title=\"image of 2023 BMW i7 Sapphire Black 89\"\/><\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"63.299539170507\">\n<p>After becoming a <a href=\"https:\/\/www.bmwblog.com\/2022\/11\/21\/2023-bmw-i7-ad-electric-sedan-cinema-substitute\/\">cinema substitute<\/a> and <a href=\"https:\/\/www.bmwblog.com\/2023\/02\/22\/2023-bmw-i7-helps-tourists-new-ad\/\">helping tourists find the best attractions<\/a>, the BMW i7 is back in a third ad dubbed \u201cShopping made easy.\u201d \u00a0Apparently, \u201coffline shopping can be hard work,\u201d especially when you\u2019re trying to park a car as large as the latest 7 Series. We\u2019ll remind you the G70 is bigger than any other flagship from Bavaria before it, stretching at a stately 5391 millimeters (212.2 inches) long and 1950 millimeters (76.7 inches) wide.<\/p>\n<p>Due to its sheer size, squeezing the <a href=\"https:\/\/www.bmwblog.com\/2023\/02\/20\/two-tone-bmw-i7-xdrive60-walkaround-video\/\">i7 xDrive60<\/a> between an i3 hatchback and an X3 crossover is not for everyone, or so this ad suggests. \u201cParking, the ultimate challenge\u201d can be easily completed with only a few taps of the 14.9-inch touchscreen. The ad shows the driver accessing the BMW ConnectedDrive Store to purchase a one-month subscription for the Parking Assistant Professional for \u20ac52 (about $55 at current exchange rates).<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-442987\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-830x553.jpg\" alt=\"2023 BMW i7 Sapphire Black 65 830x553\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-2048x1365.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-300x200.jpg 300w\" sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of 2023 BMW i7 Sapphire Black 65 830x553\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-442987\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-830x553.jpg\" alt=\"2023 BMW i7 Sapphire Black 65 830x553\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-2048x1365.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/01\/2023-BMW-i7-Sapphire-Black-65-300x200.jpg 300w\" data-sizes=\"(max-width: 830px) 100vw, 830px\" title=\"image of 2023 BMW i7 Sapphire Black 65 830x553\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.bmwblog.com\/2023\/01\/20\/new-bmw-ota-update-remote-control-parking\/\">Launched last month as an over-the-air update<\/a>, remote parking allows owners to step outside of their vehicle and perform the parking maneuver remotely via smartphone by using the My BMW App. It can be done from a distance of up to six meters (nearly 20 feet). The subscription is available only on cars that weren\u2019t ordered from the factory with the Parking Assistant Professional. If a customer buys the i7 with this feature from the get-go, it\u2019ll be permanently active, so they won\u2019t be paying for it twice.<\/p>\n<p>The commercial doesn\u2019t make subscriptions any less controversial because it highlights how automakers are putting certain features behind a paywall to generate new revenue. It\u2019s especially worrisome here since the 7 Series \/ i7 sits at the very top of BMW\u2019s range, so one would expect the flagship to have all the bells and whistles without having to pay a monthly subscription.<\/p>\n<p>Speaking of which, the ad also shows the Driving Assistant Plus is a \u20ac37 subscription while a heated steering wheel costs \u20ac10. As a refresher, BMW made the headlines last year when it introduced a <a href=\"https:\/\/www.bmwblog.com\/2022\/07\/11\/bmw-heated-seats-subscription\/\">subscription for heated front seats<\/a>. Customers can avoid many of these monthly fees by ordering the car with the respective optional features.<\/p>\n<p>Source: BMW \/ YouTube<\/p>\n<p><iframe loading=\"lazy\" title=\"Shopping made easy | BMW iDrive Challenges\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZZLTDapstpk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\">[embedded content]<\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After becoming a cinema substitute and helping tourists find the best attractions, the BMW i7 is back in a third ad dubbed \u201cShopping made easy.\u201d \u00a0Apparently, \u201coffline shopping can be hard work,\u201d especially when you\u2019re trying to park a car as large as the latest 7 Series. We\u2019ll remind you the G70 is bigger than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-43666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/43666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43666"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/43666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/43667"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43666"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}