{"id":47611,"date":"2023-04-18T00:03:38","date_gmt":"2023-04-18T04:03:38","guid":{"rendered":"https:\/\/autosector.com\/?p=47611"},"modified":"2023-04-18T00:03:38","modified_gmt":"2023-04-18T04:03:38","slug":"1139388_lancia-pu-ra-hpe-concept-heralds-brand-s-electric-rebirth","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=47611","title":{"rendered":"Lancia Pu+Ra HPE concept heralds brand&#8217;s electric rebirth"},"content":{"rendered":"<p>Lancia has unveiled a concept car showing the design direction of the Stellantis brand&#8217;s future EVs.<\/p>\n<p>The Lancia Pu+Ra HPE concept is &#8220;the first car in Lancia&#8217;s new era,&#8221; according to a company press release. The release also says &#8220;Pu+Ra&#8221; represents Lancia&#8217;s &#8220;pure and radical new design language.&#8221; HPE is a callback to the 1970s Lancia Beta, and originally stood for &#8220;High Performance Estate,&#8221; but has been repurposed to &#8220;High Performance Electric.&#8221;<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<p>The design itself has strong hints of <a href=\"https:\/\/www.motorauthority.com\/news\/1131090_jay-leno-takes-a-lancia-stratos-hf-for-a-spin\" target=\"_blank\" rel=\"noopener\">Lancia Stratos<\/a>, particularly the rear end, with its large round taillights. In profile view, lateral lines that descend front to rear reference the <a href=\"https:\/\/www.motorauthority.com\/news\/1137991_an-outlaw-lancia-aurelia-visits-jay-leno-s-garage\" target=\"_blank\" rel=\"noopener\">Aurelia<\/a> and Flaminia, according to Lancia.<\/p>\n<div class=\"image_wrapper first_wrapper\"><img fetchpriority=\"high\" decoding=\"async\" name=\"tccimg_100881959_m\" title=\"Lancia Pu+Ra HPE concept\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Lancia Pu+Ra HPE concept\" width=\"640\" height=\"360\" class=\"first_image lazy\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/lancia-pura-hpe-concept_100881959_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/lancia-pura-hpe-concept_100881959_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/lancia-pura-hpe-concept_100881959_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/lancia-pura-hpe-concept_100881959_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/lancia-pura-hpe-concept_100881959_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/lancia-pura-hpe-concept_100881959_s.jpg\"\/><\/p>\n<p>Lancia Pu+Ra HPE concept<\/p>\n<\/div>\n<p>Lancia brought in Italian furniture maker Cassina to give the interior a living room-like feel. The front seats are inspired by Cassina armchairs, while the center console and dashboard are designed to serve as tables. Sustainable materials were used as well, including Marm\/More, a material made from up to 50% marble dust, for the door panels. The wood trim is made from recovered scrap material, and the carpets are natural wool.<\/p>\n<p>Performance figures weren&#8217;t discussed, but Lancia mentioned 435 miles of range on the European WLTP testing cycle (which is more optimistic than the U.S. testing protocol), a charging time of &#8220;just over 10 minutes&#8221; (for an unspecified battery size at an unspecified charging speed), and efficiency of 10 kwh per 100 km.<\/p>\n<p>The concept also debuts Lancia&#8217;s new SALA (Sound Air Light Augmentation) interface, which will make its way into the next-generation <a href=\"https:\/\/www.motorauthority.com\/news\/1052794_2011-geneva-motor-show-lancia-ypsilon-minicar\" target=\"_blank\" rel=\"noopener\">Ypsilon<\/a> hatchback launching in 2024. It includes voice control, the ability to automatically adapt sounds, lighting, and climate-control settings for different conditions, as well as entertainment options, including movie streaming and video games.<\/p>\n<div class=\"image_wrapper\"><img decoding=\"async\" name=\"tccimg_100881971_m\" title=\"Lancia Pu+Ra HPE concept\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Lancia Pu+Ra HPE concept\" width=\"640\" height=\"360\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/lancia-pura-hpe-concept_100881971_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/lancia-pura-hpe-concept_100881971_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/lancia-pura-hpe-concept_100881971_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/lancia-pura-hpe-concept_100881971_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/lancia-pura-hpe-concept_100881971_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/lancia-pura-hpe-concept_100881971_s.jpg\" class=\"lazy\"\/><\/p>\n<p>Lancia Pu+Ra HPE concept<\/p>\n<\/div>\n<p>The Pu+Ra HPE concept isn&#8217;t destined for production; it merely serves as a preview of future Lancia design and technology. The brand is slated for a long-overdue update and expansion of its lineup, starting with the next-gen Ypsilon, which will be available with both hybrid and all-electric powertrains. Lancia then plans to launch only electric models starting in 2026, and become all-electric by 2028, the same year a modern <a href=\"https:\/\/www.motorauthority.com\/news\/1138894_lancia-to-launch-electric-delta-new-flagship-in-brand-revival\" target=\"_blank\" rel=\"noopener\">electric Delta<\/a> is slated to launch.<\/p>\n<p>Don&#8217;t look for Lancia to return to the U.S., though, as the brand is fully focused on the European market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lancia has unveiled a concept car showing the design direction of the Stellantis brand&#8217;s future EVs. The Lancia Pu+Ra HPE concept is &#8220;the first car in Lancia&#8217;s new era,&#8221; according to a company press release. The release also says &#8220;Pu+Ra&#8221; represents Lancia&#8217;s &#8220;pure and radical new design language.&#8221; HPE is a callback to the 1970s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-47611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/47611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47611"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/47611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/47612"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}