{"id":47824,"date":"2023-04-20T07:37:15","date_gmt":"2023-04-20T11:37:15","guid":{"rendered":"https:\/\/autosector.com\/?p=47824"},"modified":"2023-04-20T07:37:15","modified_gmt":"2023-04-20T11:37:15","slug":"mini-apologizes-improper-management-ice-cream-giveaway-auto-shanghai","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=47824","title":{"rendered":"MINI Apologizes For Mismanagement Of Ice Cream Giveaway At Auto Shanghai"},"content":{"rendered":"<p><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.bmwblog.com\/2023\/04\/20\/mini-apologizes-improper-management-ice-cream-giveaway-auto-shanghai\/\"\/><\/p>\n<div class=\"photomain-article\"> <noscript><img fetchpriority=\"high\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-300x200.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/noscript><img width=\"1920\" height=\"1280\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%201920%201280%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30.jpg\" class=\"lazyload attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30.jpg 1920w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-30-300x200.jpg 300w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/div>\n<div class=\"post-content\" itemprop=\"description\" readability=\"59.455408970976\">\n<p>After two days reserved for members of the media, the Auto Shanghai 2023 opened its doors to the public. It took merely a few hours for the first controversy to flood <em>Weibo<\/em> as people rushed to criticize MINI for how it handled the ice cream giveaway at its booth. <em>Automotive News Europe<\/em> reports \u201cBMW MINI\u201d shortly became the most-searched term on the Chinese social media network, with users posting negative comments about the promotion.<\/p>\n<p>So, what exactly happened? Some of the people who attended the Auto Shanghai 2023 during its inaugural public day criticized MINI for apparently prioritizing foreign visitors over domestic attendees of the show while handing out free ice cream. <em>ANE<\/em> cites a person familiar with the matter saying MINI hired temporary workers specifically for the event.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-431869\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-830x553.jpg\" alt=\"\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-431869\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-830x553.jpg\" alt=\"\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/mini-aceman-photos-07.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>MINI has already issued an official statement on <em>Weibo<\/em>, apologizing for the mishap:<\/p>\n<blockquote readability=\"14\">\n<p>\u201cMINI launched the \u2018Shanghai Auto Show Live Gift\u2019 campaign with the intention of sending a sweet gift to friends of all sizes who visited the show. Due to the lack of internal management and negligence of our staff, we caused unhappiness. We sincerely apologize for this!<\/p>\n<p>We will review ourselves and improve management, strengthen internal training, and strive to provide good service and experience for each friend. Once again, we sincerely apologize to all of you!\u201d<\/p>\n<\/blockquote>\n<p>It\u2019s worth noting China is BMW\u2019s biggest single market and MINI will soon kick off production of the next-generation electric three-door hatchback, with the Aceman to follow in 2024. These two EVs are part of Spotlight Automotive, a 50:50 joint venture between the BMW Group and Great Wall Motors. The core brand BMW makes several China-specific models, including the <a href=\"https:\/\/www.bmwblog.com\/2023\/04\/18\/2023-bmw-x1-long-wheelbase-debut\/\">long-wheelbase X1\/iX1<\/a> making its debut at the show where it\u2019s joined by the <a href=\"https:\/\/www.bmwblog.com\/2023\/04\/18\/bmw-i3-edrive40l-auto-shanghai\/\">i3 Sedan<\/a> sold only in the People\u2019s Republic.<\/p>\n<p>Source: <a href=\"https:\/\/weibo.com\/u\/1698265765\" target=\"_blank\" rel=\"noopener\">MINI \/ Weibo<\/a> via <a href=\"https:\/\/europe.autonews.com\/shanghai-auto-show\/shanghai-auto-show-mini-faces-ice-cream-discrimination-claim\" target=\"_blank\" rel=\"noopener\">Automotive News Europe<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After two days reserved for members of the media, the Auto Shanghai 2023 opened its doors to the public. It took merely a few hours for the first controversy to flood Weibo as people rushed to criticize MINI for how it handled the ice cream giveaway at its booth. Automotive News Europe reports \u201cBMW MINI\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-47824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/47824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47824"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/47824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/47825"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47824"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}