{"id":47847,"date":"2023-04-20T09:00:24","date_gmt":"2023-04-20T13:00:24","guid":{"rendered":"http:\/\/autosector.com\/?p=47847"},"modified":"2023-04-20T09:00:24","modified_gmt":"2023-04-20T13:00:24","slug":"photo-comparison-bmw-i7-m70-vs-lucid-air-grand-touring","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=47847","title":{"rendered":"Photo Comparison: BMW i7 M70 vs Lucid Air Grand Touring"},"content":{"rendered":"<p>BMW\u2019s very proud of its new<a href=\"https:\/\/www.bmwblog.com\/2023\/04\/18\/2023-bmw-i7-m70-walkaround-video\/\"> i7 M70<\/a> and its immense power. Admittedly, it should be proud of the most powerful electric vehicle it\u2019s ever made. Among its traditional peers, the i7 M70 is indeed a monster EV. However, among some of its newer, less traditional competitors, it actually doesn\u2019t look so hot. Specifically, when compared to the <a href=\"https:\/\/www.bmwblog.com\/2023\/02\/16\/the-lucid-air-pure-rwd-will-be-an-interesting-bmw-i5-competitor\/\">Lucid Air.<\/a><\/p>\n<p>The Lucid Air Grand Touring is the car most likely to compete with the i7 M70, due to having what is likely going to be a similar price. The BMW i7 xDrive60 starts at about $120,000, so it\u2019s reasonable to expect the i7 M70 to cost around $140,000. Ironically, that\u2019s about what the Lucid Air Grand Touring costs. So let\u2019s take a look at the two cars to see which one\u2019s design is better. After all, we can\u2019t drive the i7 M70 just yet, so we can\u2019t possibly know how they compare. Instead, we\u2019ll just compare their designs, to see if BMW can take down its new rival.<\/p>\n<h2>Up front<\/h2>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-449926\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2.jpg 1080w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-449926\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20830%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-2.jpg 1080w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>This is where the BMW i7 is its most controversial. It isn\u2019t just the big grille that irks BMW fans, it\u2019s the split headlights, and just how massive and upright the front end is. It looks like the front end of a pickup truck, not a sleek sedan. While the Ludic couldn\u2019t be more different. It\u2019s low, sleek, wide, and curvy. It features smooth, subtle lines and has elegant headlights integrated into its \u201cgrille.\u201d I think it\u2019s hard to deny that it\u2019s prettier than the 7er up front. So it wins here.<\/p>\n<h2>In Profile<\/h2>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-449925\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1.jpg 1080w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-449925\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20830%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-1.jpg 1080w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>With the i7 and 7 Series, it looks like BMW took the \u201cthree-box\u201d design rule literally. With its upright front\/rear ends and flat front\/rear decks, the i7 M70 looks like three rectangles of different heights glued together. There really isn\u2019t much styling to speak of. Whereas the Lucid has a lovely sweeping roofline, a low plunging front end, and a funky but bubbly rear end that evokes images of old French sedans. It has character so it wins again.<\/p>\n<h2>Out Back<\/h2>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-449927\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3.jpg 1080w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-449927\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20830%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-3.jpg 1080w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>This is the BMW i7\u2019s best angle. Its slim, simple taillights look good and there isn\u2019t anything too offensive, aside from how blocky it is. Still, look at the Ludic\u2019s slick rear light bar, its curvy rear haunches, and interesting surfaces. It\u2019s the better looking car out back too.<\/p>\n<h2>Inside<\/h2>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-449928\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4.jpg 1080w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-449928\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20830%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-830x830.jpg\" alt=\"\" width=\"830\" height=\"830\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-830x830.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-1024x1024.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-120x120.jpg 120w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-768x768.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4-300x300.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/04\/bmw-i7-m70-vs-lucid-air-4.jpg 1080w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>BMW might be able to snag a point on the inside, as i7 M70\u2019s cabin looks great. Its modern, sporty, plush looking, and features some really cool materials. Similar things can be said about the Ludic\u2019s cabin and it does look great. However, I think the BMW\u2019s looks a bit more special, thanks to it sportier, more traditional design.<\/p>\n<h2>Conclusion<\/h2>\n<p>The Lucid Air Grand Touring takes the win. Granted, Lucid has had some troubles with reliability and actually getting cars delivered. However, it\u2019s a very new brand, so that\u2019s not entirely surprising. The Air is the first car it\u2019s ever shipped, there are bound to be headaches. But, if Lucid can get a hold on its quality control and manufacturing, it\u2019s going to be a very dangerous threat to the old guard. The Air Grand Touring isn\u2019t just priced similarly to the i7 M70 while looking better, it also makes almost 200 more horsepower, is significantly faster and has almost 200 miles of additional range.<\/p>\n<p>Of course, the BMW i7 M70 brings the brand\u2019s prestige to the table, including some subtle touches from the M division. So it will come down to this: a classic looking limousine versus an EV-looking luxury sedan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW\u2019s very proud of its new i7 M70 and its immense power. Admittedly, it should be proud of the most powerful electric vehicle it\u2019s ever made. Among its traditional peers, the i7 M70 is indeed a monster EV. However, among some of its newer, less traditional competitors, it actually doesn\u2019t look so hot. Specifically, when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-47847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/47847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47847"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/47847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/47848"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47847"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}