{"id":48286,"date":"2023-04-26T12:03:10","date_gmt":"2023-04-26T16:03:10","guid":{"rendered":"https:\/\/autosector.com\/?p=48286"},"modified":"2023-04-26T12:03:10","modified_gmt":"2023-04-26T16:03:10","slug":"women-are-more-skeptical-of-electric-cars-than-men-and-wont-accept-less-than-a-350-mile-range","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=48286","title":{"rendered":"Women are more skeptical of electric cars than men \u2014\u00a0and won&#8217;t accept less than a 350-mile range &#8211; Autoblog"},"content":{"rendered":"<figure><figcaption>\n   Early EV adopters want the newest tech in an<br \/>\n  <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/electric\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:0;\">electric car<\/a>. That&#8217;s not so true for the next waves of buyers.<br \/>\n  <span class=\"copyright\">Getty Images<\/span><br \/>\n <\/figcaption><\/figure>\n<ul class=\"summary-list\">\n<li>Men make up most early adopters of electric cars, while women account for most EV skeptics.<\/li>\n<li>Higher-income consumers are more likely to adopt or consider going electric.<\/li>\n<li>Those skeptical about EVs aren&#8217;t willing to accept a range lower than 353 miles.<\/li>\n<\/ul>\n<p>If automakers want to make their multi-billion-dollar electric car ambitions happen, they need to know who their target customers are and what buyers are looking for in an EV.\u00a0<\/p>\n<p>Notably, well-off millennial men have <a href=\"https:\/\/www.businessinsider.com\/typical-ev-buyer-wealthy-millennial-man-trading-luxury-for-electric-2023-2?utm_medium=referral&amp;utm_source=yahoo.com\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:1;\">largely been leading the charge<\/a> on EV purchases.<\/p>\n<p>But on a more granular level, U.S. consumers fall into three camps as it relates to electric cars, according to <a href=\"https:\/\/www.berylls.com\/electric-vehicles-in-the-us-out-of-the-shadow\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:2;\">consultancy Berylls and data from market researcher Ipsos<\/a>: Early adopters, considerers, and skeptics.\u00a0<\/p>\n<p>Here is who they are and what they&#8217;re looking for.<\/p>\n<h2><span style=\"font-size: 18pt;\">Early adopters<\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 64.2694%; height: 132px;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 43.2655%;\"><strong>Socio-demographics<\/strong><\/td>\n<td style=\"width: 38.2602%;\">Details<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 43.2655%; height: 22px;\"><strong>Mean age<\/strong><\/td>\n<td style=\"width: 38.2602%; height: 22px;\">42 years<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 43.2655%; height: 22px;\"><strong>Gender<\/strong><\/td>\n<td style=\"width: 38.2602%; height: 22px;\">31% female<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 43.2655%; height: 22px;\"><strong>Have children<\/strong><\/td>\n<td style=\"width: 38.2602%; height: 22px;\">69%<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 43.2655%; height: 22px;\"><strong>Mean income<\/strong><\/td>\n<td style=\"width: 38.2602%; height: 22px;\">$112,690<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 43.2655%; height: 22px;\"><strong>Live in major cities<\/strong><\/td>\n<td style=\"width: 38.2602%; height: 22px;\">64%<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 43.2655%; height: 22px;\"><strong>Minimum accepted range<\/strong><\/td>\n<td style=\"width: 38.2602%; height: 22px;\">247 miles<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h6>Source: Ipsos 2022 Mobility <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/lincoln\/navigator\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:3;\">Navigator<\/a> Module 1, Berylls<\/h6>\n<p>&#8220;On the early adopter side, we&#8217;re looking at a much younger and male-focused population versus the EV skeptics that are a little bit older, tend to skew more towards female,&#8221; Cameron Gormley, senior consultant at Berylls, told Insider.<\/p>\n<p>These buyers are also <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/article\/best-power-generators\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:4;\">generally<\/a> less financially-motivated. The adopters&#8217; top three prioritized vehicle features include addressing concerns about CO2 <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/category\/emissions\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:5;\">emissions<\/a> and air pollution, vehicles that are unique, and a vehicle that keeps its value. They&#8217;re also the most flexible of buyers regarding the range they&#8217;re looking for in an EV.<\/p>\n<p>&#8220;This customer group is more so interested in a futuristic looking vehicle, something that&#8217;s unique that might separate from them from the crowd, that might have all the digital system features,&#8221; Gormley said.<\/p>\n<h2><span style=\"font-size: 18pt;\">Buyers considering EVs<\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 64.1411%; height: 132px;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 42.9666%;\"><strong>Socio-demographics<\/strong><\/td>\n<td style=\"width: 38.0817%;\">Details<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.9666%; height: 22px;\"><strong>Mean age<\/strong><\/td>\n<td style=\"width: 38.0817%; height: 22px;\">45 years<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.9666%; height: 22px;\"><strong>Gender<\/strong><\/td>\n<td style=\"width: 38.0817%; height: 22px;\">47% female<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.9666%; height: 22px;\"><strong>Have children<\/strong><\/td>\n<td style=\"width: 38.0817%; height: 22px;\">68%<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.9666%; height: 22px;\"><strong>Mean income<\/strong><\/td>\n<td style=\"width: 38.0817%; height: 22px;\">$106,910<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.9666%; height: 22px;\"><strong>Live in major cities<\/strong><\/td>\n<td style=\"width: 38.0817%; height: 22px;\">49%<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.9666%; height: 22px;\"><strong>Minimum accepted range<\/strong><\/td>\n<td style=\"width: 38.0817%; height: 22px;\">244 miles<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The considerers&#8217; top features include the best of both worlds, and consider both cost and lifestyle factors: They want a vehicle that keeps its value, a vehicle with good <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/category\/fuel-efficiency\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:6;\">fuel economy<\/a>, and a vehicle that is fun to drive.\u00a0<\/p>\n<p>&#8220;The considerers and the skeptics, they&#8217;re more so interested in your traditional vehicles, not necessarily some of the high-tech features,&#8221; Gormley said. Given that, &#8220;I think we&#8217;ll potentially start to see a shift in terms of what the range of features within <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/electric\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:7;\">electric vehicles<\/a> is.&#8221;<\/p>\n<h2><span style=\"font-size: 18pt;\">Car shoppers skeptical about EVs<\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 64.266%; height: 132px;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 42.6387%;\"><strong>Socio-demographics<\/strong><\/td>\n<td style=\"width: 37.8855%;\">Details<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.6387%; height: 22px;\"><strong>Mean age<\/strong><\/td>\n<td style=\"width: 37.8855%; height: 22px;\">57 years<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.6387%; height: 22px;\"><strong>Gender<\/strong><\/td>\n<td style=\"width: 37.8855%; height: 22px;\">61% female<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.6387%; height: 22px;\"><strong>Have children<\/strong><\/td>\n<td style=\"width: 37.8855%; height: 22px;\">27%<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.6387%; height: 22px;\"><strong>Mean income<\/strong><\/td>\n<td style=\"width: 37.8855%; height: 22px;\">$86,890<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.6387%; height: 22px;\"><strong>Live in major cities<\/strong><\/td>\n<td style=\"width: 37.8855%; height: 22px;\">11%<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 42.6387%; height: 22px;\"><strong>Minimum accepted range<\/strong><\/td>\n<td style=\"width: 37.8855%; height: 22px;\">353 miles<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The skeptics&#8217; top features are primarily financially driven: They want a vehicle with good fuel economy, a vehicle that keeps its value, and a vehicle with a low <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/cars-compare\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:8;\">total cost of ownership<\/a>.<\/p>\n<p>Actual driving habits and perceptions of what an EV can provide don&#8217;t seem to align.\u00a0<\/p>\n<p>&#8220;Those who are in the skeptic camp said that they wanted a higher range, however, actually drove the least amount on average per year,&#8221; Gormley said. &#8220;Part of that might be a lack of education in terms of what they think an EV can provide for them in terms of range.&#8221;<\/p>\n<figure>\n <img decoding=\"async\" class=\"grp-full lazy\" src=\"https:\/\/media.zenfs.com\/en\/insider_articles_922\/8747ffb93ca475d57a361c8403d7d78b\" alt=\"The 2023 Kia Niro EV.\" data-uuid=\"80dc3cd0-7325-3294-a279-754ab4bba7c3\" loading=\"lazy\"\/><figcaption>\n   The<br \/>\n  <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/buy\/2023-Kia-Niro+EV\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:9;\">2023 Kia Niro EV<\/a>.<br \/>\n  <span class=\"copyright\">Kia<\/span><br \/>\n <\/figcaption><\/figure>\n<h2><span style=\"font-size: 18pt;\">What types of electric cars EV shoppers want overall<\/span><\/h2>\n<p>&#8220;If we look at the <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/ford\/f_150\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:10;\">F-150<\/a> being the most-selling vehicle, you would expect to see <a class=\"injectedLinkmain\" href=\"https:\/\/www.autoblog.com\/truck\/\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:11;\">pickup trucks<\/a> dominating the market,&#8221; Berylls associate partner Henning Ludes said. &#8220;But actually from our own analysis, SUVs will be the key electrification driver.&#8221;<\/p>\n<p>The firm expects SUVs to make up 60% of US EV sales in 2030, pickups to account for 15%, and other vehicles to make up 25%.\u00a0<\/p>\n<div class=\"read-original\">\n  Read the original article on<br \/>\n <a href=\"https:\/\/www.businessinsider.com\/ev-buyers-want-electric-car-range-value-low-cost-ownership-2023-4\" data-ylk=\"elm:context_link;itc:0;pos:1;sec:donut-hole;cpos:12;\">Business Insider<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Early EV adopters want the newest tech in an electric car. That&#8217;s not so true for the next waves of buyers. Getty Images Men make up most early adopters of electric cars, while women account for most EV skeptics. Higher-income consumers are more likely to adopt or consider going electric. Those skeptical about EVs aren&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/48286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48286"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/48286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48286"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}