{"id":48360,"date":"2023-04-27T09:03:27","date_gmt":"2023-04-27T13:03:27","guid":{"rendered":"https:\/\/autosector.com\/?p=48360"},"modified":"2023-04-27T09:03:27","modified_gmt":"2023-04-27T13:03:27","slug":"cupra-aims-sell-70000-tavascan-electric-suvs-year","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=48360","title":{"rendered":"Cupra Aims To Sell 70,000 Tavascan Electric SUVs A Year"},"content":{"rendered":"

Cupra targets annual sales of 70,000 units a year worldwide of its new Tavascan electric SUV, the brand’s second full-electric model after the Born hatchback.<\/p>\n

Unveiled last week at an event in Berlin, the Cupra Tavascan coupe-styled SUV<\/a> is the brand’s interpretation of Volkswagen Group’s electric SUV coupe lineup, which also includes the VW ID.5, Skoda Enyaq Coupe iV<\/a>, and Audi Q4 Sportback e-tron.<\/p>\n

Based on VW Group’s MEB all-electric platform, the Cupra Tavascan will be built in China<\/a> at a new plant located in Anhui province and exported to Europe.<\/p>\n

SEAT and Cupra CEO Wayne Griffiths said at the Tavascan launch event that the automaker’s target is to sell 70,000 units of the electric SUV coupe in a full year, according to Automotive News Europe<\/em>. That’s an ambitious goal considering that the brand sold about 31,000 Born electric hatchbacks<\/a> last year, and Volkswagen sold around 23,000 ID.5s.<\/p>\n

Cupra’s overall sales in 2022 amounted to 152,900 vehicles, up 93 percent over 2021, with the Formentor compact SUV, which only comes in ICE and PHEV variants, making up almost two-thirds of the total \u2013 about 98,000 sales.\u00a0<\/p>\n

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\"Cupra <\/source><\/source><\/picture> <\/a> <\/p>\n

51<\/span> Photos<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

With that in mind, the Tavascan sales target does not seem overly optimistic, even though the Formentor offers a much broader variety when it comes to powertrains.<\/p>\n

Furthermore, the Tavascan has the advantage of being part of a very popular market segment, although that’s a double-edged sword. Besides having to compete with its MEB platform siblings, the Cupra Tavascan will also face fierce rivals such as the Tesla Model Y, Ford Mustang Mach-E<\/a>, Kia EV6, and Hyundai Ioniq 5 in Europe.\u00a0<\/p>\n

Obviously, pricing will play a key role in the Tavascan’s success, but Cupra CEO Wayne Griffiths said that a final price had not yet been decided, citing volatility in the EV market. He did say the electric SUV coupe would be “competitively” priced to achieve Cupra’s volume target.<\/p>\n

Synergies with the VW Group in China will help the Tavascan compete on price, he added, with a final figure to be “somewhere between the mass and premium segments” of the market, or between Volkswagen and Audi.<\/p>\n

The best-selling car in the segment, the Tesla Model Y<\/a>, starts at about $50,000 (45,000 euros) in Europe after repeated price cuts, so Cupra will have to take that into account as well.<\/p>\n

The Cupra<\/a> Tavascan is due to go on sale in Europe in the first half of 2024, with deliveries to follow after the summer. Right-hand drive markets will follow slightly later. That means European customers won’t be able to take delivery of one earlier than a year from now.<\/p>\n

<\/section>\n","protected":false},"excerpt":{"rendered":"

Cupra targets annual sales of 70,000 units a year worldwide of its new Tavascan electric SUV, the brand’s second full-electric model after the Born hatchback. Unveiled last week at an event in Berlin, the Cupra Tavascan coupe-styled SUV is the brand’s interpretation of Volkswagen Group’s electric SUV coupe lineup, which also includes the VW ID.5, […]<\/p>\n","protected":false},"author":1,"featured_media":48361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/48360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48360"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/48360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/48361"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}