{"id":48985,"date":"2023-05-05T09:03:41","date_gmt":"2023-05-05T13:03:41","guid":{"rendered":"https:\/\/autosector.com\/?p=48985"},"modified":"2023-05-05T09:03:41","modified_gmt":"2023-05-05T13:03:41","slug":"us-mazda-mx30-sales-april2023","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=48985","title":{"rendered":"US: Mazda MX-30 Sales Returned To Two Digit Level In April 2023"},"content":{"rendered":"

Mazda North American Operations reports that its vehicle sales in the United States, increased in April by 7.5 percent year-over-year to 32,351. During the first four months of the year, the company sold 120,735 units, which is also 7.5 percent more than a year ago.<\/p>\n

In other words, the Japanese brand is doing relatively well – something that we can’t say about its all-electric car sales.<\/p>\n

In April, Mazda<\/a> sold 17 all-electric Mazda MX-30s<\/a>, which is 78 percent less than a year ago (78 units) and just a marginal 0.1 percent of the brand’s total volume.<\/p>\n

The only positive thing that we can find is that April was the best month for the 2023 model year version<\/a> so far and the best result for the model in 10 months.<\/p>\n

\n
\"external_image\" <\/a><\/div>\n<\/section>\n

So far this year, Mazda sold 32 MX-30 in the US (actually only in California), which is nearly 88 percent less than a year ago at this time (258). It remains a really low volume even for compliance purposes.<\/p>\n

We don’t know whether the low sales relate solely to limited supply or if the cars are available but demand is weak (especially since the car is not eligible for the $7,500 federal tax credit). It might be a combination of all three reasons.<\/p>\n

It seems that Mazda is a rare premium brand that was unable to sort out its electrification strategy to achieve at least a few percent BEV share in the total sales, like many of its competitors.<\/p>\n

As far as we understand, such a state can’t be prolonged forever. Mazda plans to electrify its lineup with more BEVs around 2028-2030<\/a>, but as of today, most of the other premium brands are far ahead in terms of BEV sales. Meanwhile, Mazda’s\u00a0representative said that long-range BEVs aren’t sustainable<\/a>.<\/p>\n

The Mazda MX-30, priced at an MSRP of $34,110 (plus a $1,275 destination charge) and EPA Combined range of just 100 miles, without the eligibility for the $7,500 federal tax credit is not expected to make any splash.<\/p>\n

Just to illustrate the price\/performance competitiveness, let’s take a look at the table with some of the other BEVs:<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
Model<\/strong><\/td>\nBase Price<\/strong><\/td>\nDest. Charge<\/strong><\/td>\nTax Credit<\/strong><\/td>\nEffective Price<\/strong><\/td>\n<\/tr>\n
2023 Chevrolet Bolt EV 1LT 17-inch<\/strong><\/td>\n$26,500<\/td>\n+$995<\/td>\n$7,500<\/td>\n$19,995<\/td>\n<\/tr>\n
2023 Chevrolet Bolt EUV LT 17-inch<\/strong><\/td>\n$27,800<\/td>\n+$995<\/td>\n$7,500<\/td>\n$21,295<\/td>\n<\/tr>\n
2023 Ford Mustang Mach-E Select SR RWD 18-inch<\/strong><\/td>\n$45,995<\/td>\n+$1,500<\/td>\n$3,750<\/td>\n$43,745<\/td>\n<\/tr>\n
2023 Hyundai Kona Electric 17-inch<\/strong><\/td>\n$33,550<\/td>\n+$1,335<\/td>\nN\/A<\/td>\n$34,885<\/td>\n<\/tr>\n
2023 Mazda MX-30 18-inch<\/strong><\/td>\n$34,110<\/td>\n+$1,375<\/td>\nN\/A<\/td>\n$35,485<\/td>\n<\/tr>\n
2023 MINI Cooper SE Hardtop 2 door (only higher trim)
<\/strong><\/td>\n		$34,225<\/td>\n+$995<\/td>\nN\/A<\/td>\n$35,220<\/td>\n<\/tr>\n
2023 Tesla Model 3 RWD 18-inch<\/strong><\/td>\n$40,240<\/td>\n+$1,640<\/td>\n$3,750<\/td>\n$38,130<\/td>\n<\/tr>\n
2023 Volkswagen ID.4 Standard 19-inch<\/strong><\/td>\n$38,995<\/td>\n+$1,295<\/td>\n$7,500<\/td>\n$32,790<\/td>\n<\/tr>\n
2023 Volvo C40 Recharge 19-inch<\/strong><\/td>\n$55,300<\/td>\n+$1,095<\/td>\nN\/A<\/td>\n$56,395<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
Model<\/strong><\/td>\nDrive<\/strong><\/td>\nBattery
(kWh)<\/strong><\/td>\n		EPA
Range<\/strong><\/td>\n		0-60
mph
(sec)<\/strong><\/td>\n		Top
Speed<\/strong><\/td>\n<\/tr>\n
2023 Chevrolet Bolt EV 1LT 17-inch<\/strong><\/td>\nFWD<\/td>\n65<\/td>\n259 mi
(417 km)<\/td>\n		6.5<\/td>\n\u00a0<\/td>\n<\/tr>\n
2023 Chevrolet Bolt EUV LT 17-inch<\/strong><\/td>\nFWD<\/td>\n65<\/td>\n247 mi
(397 km)<\/td>\n		7.0<\/td>\n\u00a0<\/td>\n<\/tr>\n
2023 Ford Mustang Mach-E Select SR RWD 18-inch<\/strong><\/td>\nRWD<\/td>\n70*<\/td>\n247 mi
(397 km)<\/td>\n		5.8<\/td>\n\u00a0<\/td>\n<\/tr>\n
2023 Hyundai Kona Electric 17-inch<\/strong><\/td>\nFWD<\/td>\n64<\/td>\n258 mi
(415 km)<\/td>\n		\u00a0<\/td>\n104 mph
(167 km\/h)<\/td>\n<\/tr>\n
2023 Mazda MX-30 18-inch<\/strong><\/td>\nFWD<\/td>\n35.5<\/td>\n100 mi*
(161 km)<\/td>\n		\u00a0<\/td>\n87 mph
(140 km\/h)<\/td>\n<\/tr>\n
2023 MINI Cooper SE Hardtop 2 door (only higher trim)
<\/strong><\/td>\n		FWD<\/td>\n32.6<\/td>\n114 mi
(183 km)<\/td>\n		6.9<\/td>\n93 mph
(150 km\/h)<\/td>\n<\/tr>\n
2023 Tesla Model 3 RWD 18-inch<\/strong><\/td>\nRWD<\/td>\n60*<\/td>\n272 mi
(438 km)<\/td>\n		5.8<\/td>\n140 mph
(225 km\/h)<\/td>\n<\/tr>\n
2023 Volkswagen ID.4 Standard 19-inch<\/strong><\/td>\nRWD<\/td>\n62<\/td>\n209 mi
(336 km)<\/td>\n		7.1<\/td>\n\u00a0<\/td>\n<\/tr>\n
2023 Volvo C40 Recharge 19-inch<\/strong><\/td>\nAWD<\/td>\n78<\/td>\n226 mi
(364 km)<\/td>\n		4.5<\/td>\n112 mph
(180 km\/h)<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

* estimated\/unofficial values (net capacity in the case of Ford, unknown number in the case of Tesla).<\/p>\n

In January, the company introduced in Europe the Mazda MX-30 e-Skyactiv R-EV plug-in hybrid<\/a> (series hybrid with a 17.8-kilowatt-hour battery and recharging capability). This version is not available in North America – although there is a possibility, according to some reports<\/a>).<\/p>\n

<\/section>\n
\"\"\/ <\/section>\n","protected":false},"excerpt":{"rendered":"

Mazda North American Operations reports that its vehicle sales in the United States, increased in April by 7.5 percent year-over-year to 32,351. During the first four months of the year, the company sold 120,735 units, which is also 7.5 percent more than a year ago. In other words, the Japanese brand is doing relatively well […]<\/p>\n","protected":false},"author":1,"featured_media":48986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/48985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48985"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/48985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/48986"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48985"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}