{"id":49072,"date":"2023-05-06T12:03:20","date_gmt":"2023-05-06T16:03:20","guid":{"rendered":"https:\/\/autosector.com\/?p=49072"},"modified":"2023-05-06T12:03:20","modified_gmt":"2023-05-06T16:03:20","slug":"elon-musk-praises-ford-ev-startegy","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=49072","title":{"rendered":"Tesla CEO Elon Musk Praises Ford&#8217;s EV Strategy"},"content":{"rendered":"<p>Tesla CEO Elon Musk has complimented Ford&#8217;s EV strategy, stating that overall its &#8220;smart&#8221;. Musk replied to a tweet discussing Ford&#8217;s negative net margins on its EVs, stating that margins are always tough for new models.\u00a0\u00a0<\/p>\n<p>For every EV it sells, <a href=\"https:\/\/insideevs.com\/ford\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22ford%22%7D\">Ford<\/a> is currently losing 40% on average. Worryingly, the Blue Oval is only projected to improve this negative margin by 20% in the future. Meanwhile, <a href=\"https:\/\/insideevs.com\/tesla\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22tesla%22%7D\">Tesla<\/a> makes a\u00a015-25% gross margin on every EV it sells. As for Tesla&#8217;s net margin, it lies at roughly 10%.<\/p>\n<section class=\"embed-item\" contenteditable=\"false\" draggable=\"true\" data-widget=\"embed\" data-embed-code=\"%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22en%22%20dir%3D%22ltr%22%3EAlways%20tough%20with%20margins%20for%20new%20vehicle%20lines%2C%20especially%20when%20there%20are%20major%20technology%20shifts.%20%3Cbr%3E%3Cbr%3EI%20think%20Ford%E2%80%99s%20overall%20strategy%20with%20EVs%20is%20smart.%3Cbr%3E%3Cbr%3EThe%20electric%20F-150%20(Lightning)%20has%20high%20demand.%3C%2Fp%3E%26mdash%3B%20Elon%20Musk%20(%40elonmusk)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Felonmusk%2Fstatus%2F1653847700780249089%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%203%2C%202023%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E\" data-gramm=\"false\">\u00a0<\/section>\n<p>Ford recently announced a\u00a0$1.5-$2 billion restructuring plan that will help its EVs reach profitability. Arguably the biggest change being introduced is a new staffing structure. It will see the bulk of Ford&#8217;s engineering talent being relocated from Asia and Europe to the US.<\/p>\n<section class=\"relatedContent-new\" contenteditable=\"false\" draggable=\"true\" data-widget=\"related-content\" data-widget-size=\"content\" data-params=\"%7B%22type_id%22%3A0%2C%22title_id%22%3A%22%22%2C%22items%22%3A%5B%7B%22article_edition_id%22%3A%22665570%22%2C%22title%22%3A%22Ford%20CEO%20Jim%20Farley%20Says%207-Seat%20Electric%20SUV%20Is%20Coming%22%2C%22alias%22%3A%22ford-ceo-farley-3-row-7-seat-electric-suv-coming%22%2C%22section%22%3A%221%22%2C%22is_video%22%3A%220%22%2C%22images%22%3A%7B%22s5%22%3A%22https%3A%2F%2Fcdn.motor1.com%2Fimages%2Fmgl%2FljEKN%2Fs5%2Fford-chef-jim-farley-bildquelle-ford.jpg%22%7D%7D%2C%7B%22article_edition_id%22%3A%22665399%22%2C%22title%22%3A%22US%3A%20Ford%20BEV%20Sales%20Slowed%20Down%20In%20April%202023%20(Down%2025%25)%22%2C%22alias%22%3A%22us-ford-bev-sales-april2023%22%2C%22section%22%3A%221%22%2C%22is_video%22%3A%220%22%2C%22images%22%3A%7B%22s5%22%3A%22https%3A%2F%2Fcdn.motor1.com%2Fimages%2Fmgl%2F40mmBZ%2Fs5%2F2023-ford-mustang-mach-e-premium.jpg%22%7D%7D%5D%7D\">   <\/section>\n<p>This is not the first time Elon Musk has shown support for Ford. Back in 2021, Musk congratulated Ford on the launch of the <a href=\"https:\/\/insideevs.com\/ford\/f-150-ev\/\" data-inline-widget=\"internal-links\" data-type-id=\"1\" data-params=\"%7B%22make_alias%22%3A%22ford%22%2C%22alias%22%3A%22f-150-ev%22%7D\">F-150 Lightning<\/a>. He also Tweeted enthusiastically about the <a href=\"https:\/\/insideevs.com\/ford\/mach-e\/\" data-inline-widget=\"internal-links\" data-type-id=\"1\" data-params=\"%7B%22make_alias%22%3A%22ford%22%2C%22alias%22%3A%22mach-e%22%7D\">Mustang Mach-E<\/a> following its reveal back in November 2019.\u00a0<\/p>\n<section class=\"embed-item\" contenteditable=\"false\" draggable=\"true\" data-widget=\"embed\" data-embed-code=\"%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22en%22%20dir%3D%22ltr%22%3ECongrats%20to%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2FFord%3Fref_src%3Dtwsrc%255Etfw%22%3E%40Ford%3C%2Fa%3E%20on%20embracing%20an%20electric%20future!%3C%2Fp%3E%26mdash%3B%20Elon%20Musk%20(%40elonmusk)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Felonmusk%2Fstatus%2F1395247032579674119%3Fref_src%3Dtwsrc%255Etfw%22%3EMay%2020%2C%202021%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E\">\u00a0<\/section>\n<p>Ford hopes to increase its annual EV production capacity to\u00a0600,000 units by the end of the year. For now, sales primarily consist of the Lightning and Mach-E with the\u00a0E-Transit having a steady amount of commercial demand. However, the upcoming <a href=\"https:\/\/insideevs.com\/news\/658251\/ford-explorer-ev-is-a-vw-meb-based-suv-for-europe-priced-from-48500-usd\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22658251%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22ford-explorer-ev-is-a-vw-meb-based-suv-for-europe-priced-from-48500-usd%22%7D\">Explorer EV<\/a> has the potential to be a future best-seller.<\/p>\n<p>A compact crossover with up to 335 miles of range, the Explorer EV will be a compelling option for European and Asian consumers. Unfortunately, Ford has no plans to sell it in the US for now. That said, in the near future a larger variant similar in size to the ICE Explorer could be on the cards for North America.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesla CEO Elon Musk has complimented Ford&#8217;s EV strategy, stating that overall its &#8220;smart&#8221;. Musk replied to a tweet discussing Ford&#8217;s negative net margins on its EVs, stating that margins are always tough for new models.\u00a0\u00a0 For every EV it sells, Ford is currently losing 40% on average. Worryingly, the Blue Oval is only projected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-49072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/49072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49072"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/49072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/49073"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49072"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}