{"id":49961,"date":"2023-05-18T10:53:18","date_gmt":"2023-05-18T14:53:18","guid":{"rendered":"http:\/\/autosector.com\/?p=49961"},"modified":"2023-05-18T10:53:18","modified_gmt":"2023-05-18T14:53:18","slug":"can-the-calm-work-as-the-next-bmw-films-series","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=49961","title":{"rendered":"Can ‘The Calm’ Work as the Next BMW Films Series?"},"content":{"rendered":"

BMW Films was a masterstroke of automotive marketing, as the short film series instantly made not only the brand cool but it also made customers lust after specific cars. The original BMW Films series \u201cThe Hire<\/em><\/a>\u201d featured Clive Owen (Children of Men<\/em>) as the unnamed driver of various BMWs, in various nefarious situations. The original series ended in 2002 and BMW has tried to revive it a couple of times since, without much success. Now, though, it seems as BMW is trying to bring a new film series to market, with an entirely new protagonist, and its first short film is called \u201cThe Calm<\/em>.\u201d But can it work in the long term?<\/p>\n

(SPOILERS: If you haven\u2019t seen The Calm yet and don\u2019t want spoilers, stop here)<\/em><\/p>\n

This new short film features Pom Klementieff (Guardians of the Galaxy 2 & 3<\/em>) as the new unnamed protagonist. In the film, she gets into the backseat of a BMW i7 M70<\/a>, after her driver pretty shamelessly plugs all of its gimmicky infotainment tech, and is immediately whisked away in mystery. After she realizes that they\u2019re being followed by motorcycle-riding baddies, and that her driver is in on it, she gets into a Bourne Identity-style fight inside the cabin of the i7.<\/p>\n

After violently ejecting the double-crossing driver from the car, she drives to a hotel where she meets Uma Thurman\u2019s (Pulp Fiction<\/em>) character, who was waiting for Klementieff in a room full of recently dispatched baddies. They exchange some typically cryptic dialog, Klementieff grabs the briefcase McGuffin (which emits a mysterious golden glow upon opening, in a not-so-subtle nod to Pulp Fiction<\/em>), and leaves in the i7. Afterwards, Thurman receives a phone call, telling the unknown caller that Klementieff\u2019s character took the bate and then the film ends.<\/p>\n

Clearly, BMW Films left The Calm<\/em> on a cliffhanger, so there can be a follow up. There are questions we, as the viewers, are supposed to want answered. Who is this unnamed protagonist? Why was she ambushed by baddies? Who is Thurman\u2019s character and why did she set up the protagonist? But should we be curious about these questions and should BMW keep this film series up?<\/p>\n