{"id":50424,"date":"2023-05-24T09:03:31","date_gmt":"2023-05-24T13:03:31","guid":{"rendered":"https:\/\/autosector.com\/?p=50424"},"modified":"2023-05-24T09:03:31","modified_gmt":"2023-05-24T13:03:31","slug":"1139741_ford-ceo-were-not-going-to-go-to-600-mile-range-on-evs","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=50424","title":{"rendered":"Ford CEO: We\u2019re not going to go to 600-mile range on EVs"},"content":{"rendered":"<p dir=\"ltr\">Ford is taking batteries very seriously, and it\u2019s not going to spend more on them than it needs to.<\/p>\n<p dir=\"ltr\">What that means, Ford product development chief and CTO Doug Field explained at the company&#8217;s Capital Markets Day earlier this week, is redesigning next-generation EVs around weight savings, reduced complexity, lower rolling resistance, the right ride height, and close attention to aerodynamics\u2014not aping existing ICE products but creating entirely different products. And that will keep battery packs no larger than needed, and hopefully keep prices down.\u00a0<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<div class=\"image_wrapper first_wrapper\"><img fetchpriority=\"high\" decoding=\"async\" name=\"tccimg_100885834_m\" title=\"2025 Ford 3-row SUV - \" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2025 Ford 3-row SUV - \" width=\"640\" height=\"360\" class=\"first_image lazy\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2025-ford-3-row-suv--personal-bullet-train_100885834_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2025-ford-3-row-suv--personal-bullet-train_100885834_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2025-ford-3-row-suv--personal-bullet-train_100885834_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2025-ford-3-row-suv--personal-bullet-train_100885834_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2025-ford-3-row-suv--personal-bullet-train_100885834_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2025-ford-3-row-suv--personal-bullet-train_100885834_s.jpg\"\/><\/p>\n<p>2025 Ford 3-row SUV &#8211; <\/p>\n<\/div>\n<p dir=\"ltr\">As it detailed earlier this week, that means there won\u2019t be an Expedition Lightning, but instead a <a href=\"https:\/\/www.greencarreports.com\/news\/1139728_ford-three-row-ev-due-in-2025-350-miles-on-100-kwh-exec-says\">three-row electric SUV<\/a> with 350 miles of range out of around a 100-kwh battery pack, coming in 2025.\u00a0<\/p>\n<p dir=\"ltr\">Later, in a Q&amp;A session with analysts, Ford CEO Jim Farley added some color to this new focus on optimizing around efficiency, and now going overboard on batteries.\u00a0<\/p>\n<p dir=\"ltr\">\u201cI have no idea what&#8217;s going on in this industry right now,\u201d said Farley, clearly then seizing the opportunity for a jab at GM, which on the same day announced a <a href=\"https:\/\/www.greencarreports.com\/news\/1139726_cadillac-escalade-iq-electric-suv-late-2023-reveal\">fully electric Escalade IQ<\/a> that might feasibly carry over the Hummer EV\u2019s gigantic 205-kwh battery pack.\u00a0<\/p>\n<div class=\"image_wrapper\" readability=\"7\"><img decoding=\"async\" name=\"tccimg_100885837_m\" title=\"Ford Gen 2 electric SUV after efficiency improvements\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Ford Gen 2 electric SUV after efficiency improvements\" width=\"640\" height=\"360\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/ford-gen-2-electric-suv-after-efficiency-improvements_100885837_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/ford-gen-2-electric-suv-after-efficiency-improvements_100885837_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/ford-gen-2-electric-suv-after-efficiency-improvements_100885837_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/ford-gen-2-electric-suv-after-efficiency-improvements_100885837_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/ford-gen-2-electric-suv-after-efficiency-improvements_100885837_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/ford-gen-2-electric-suv-after-efficiency-improvements_100885837_s.jpg\" class=\"lazy\"\/><\/p>\n<p>Ford Gen 2 electric SUV after efficiency improvements<\/p>\n<\/div>\n<h2 dir=\"ltr\">Huge EV batteries won&#8217;t make money?<\/h2>\n<p dir=\"ltr\">\u201cAll I hear is all these announcements of 450-mile range, a 500-mile range, there was another one today about a three-row crossover, it&#8217;s going to go electric,\u201d he said. \u201cThese batteries are huge; if you have those kind of batteries you will not make money.\u201d<\/p>\n<p dir=\"ltr\">\u201cWe&#8217;re not going to go to 600-mile range,\u201d added Farley. \u201cWe&#8217;re trying to make the smallest possible battery for competitive range.\u201d<\/p>\n<p dir=\"ltr\">\u201cI don&#8217;t understand why everyone is so obsessed with battery size,\u201d continued the CEO. \u201cRight now, it&#8217;s like, what range can you get? But the next question is\u2026what size battery do you need for a competitive range? The second is a better question than the first. So the size of the batteries in the second gen is really important on cost.\u201d<\/p>\n<p dir=\"ltr\">The efficiency talk isn\u2019t unheard of and, well, <a href=\"https:\/\/www.greencarreports.com\/news\/1128626_why-you-really-don-t-need-your-ev-to-go-500-miles\">not fixating on range alone<\/a> has been a core facet of Green Car Reports\u2019 EV buying advice for years. Tesla has long held an efficiency advantage across most if not all of its models, and that\u2019s helped compound its road-trip charging-accessibility advantages.<\/p>\n<p dir=\"ltr\">Lucid has from the start been saying that <a href=\"https:\/\/www.greencarreports.com\/news\/1133872_efficiency-not-range-is-what-drives-lucid-is-it-the-first-true-rival-to-tesla\">efficiency is far more important than range<\/a>\u2014although simultaneously it\u2019s blown the competition away with its Air sedan, offering up to 516 miles on a 112-kwh battery pack and a range of up to an EPA-rated <a href=\"https:\/\/www.greencarreports.com\/news\/1137847_lucid-air-touring-425-miles-smaller-battery-than-model-s\">425 miles from 92 kwh<\/a>.\u00a0<\/p>\n<div class=\"image_wrapper\" readability=\"8\"><img decoding=\"async\" name=\"tccimg_100793249_m\" title=\"Ford EV platforms for mid-decade, presented by Hau Thai-Tang\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Ford EV platforms for mid-decade, presented by Hau Thai-Tang\" width=\"640\" height=\"360\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/ford-ev-platforms-for-mid-decade-presented-by-hau-thai-tang_100793249_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/ford-ev-platforms-for-mid-decade-presented-by-hau-thai-tang_100793249_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/ford-ev-platforms-for-mid-decade-presented-by-hau-thai-tang_100793249_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/ford-ev-platforms-for-mid-decade-presented-by-hau-thai-tang_100793249_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/ford-ev-platforms-for-mid-decade-presented-by-hau-thai-tang_100793249_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/ford-ev-platforms-for-mid-decade-presented-by-hau-thai-tang_100793249_s.jpg\" class=\"lazy\"\/><\/p>\n<p>Ford EV platforms for mid-decade, presented by Hau Thai-Tang<\/p>\n<\/div>\n<h2 dir=\"ltr\">Some still pushing for range and a super-size pack<\/h2>\n<p dir=\"ltr\">That said, it\u2019s good to get Ford on board with the idea, and automakers do seem fixated on a high range number, at the expense of a plus-sized battery pack. Chevrolet earlier this week confirmed that a version of the <a href=\"https:\/\/www.greencarreports.com\/news\/1139701_chevy-silverado-ev-range-work-truck\">2024 Chevy Silverado EV<\/a> may get an estimated 450-mile range, while shying away from disclosing its battery size. And the <a href=\"https:\/\/www.greencarreports.com\/news\/1139328_500-mile-ram-1500-rev-electric-truck-range-extended-xr\">2025 Ram 1500 REV<\/a> has a targeted range of 500 miles with a whopping 229-kwh pack.\u00a0<\/p>\n<p dir=\"ltr\">So far there are no three-row electric SUVs that hit 350 miles of EPA range\u2014not even the latest crop of models like the <a href=\"https:\/\/www.greencarreports.com\/news\/1137335_review-2023-mercedes-benz-eqs-suv-comforts-the-budding-three-row-electric-class\">Mercedes EQS SUV<\/a> (305 miles on 108 kwh) or upcoming <a href=\"https:\/\/www.greencarreports.com\/news\/1139193_2024-kia-ev9-electric-suv-debuts-with-800v-charging-future-v2g\">Kia EV9<\/a> (300 miles on around 100 kwh).\u00a0<\/p>\n<p dir=\"ltr\">The <a href=\"https:\/\/www.greencarreports.com\/news\/1138955_tesla-model-s-and-model-x-prices-cut\">Tesla Model X<\/a> gets close today, though, at an EPA-rated 348 miles from a pack of around 100 kwh. And the <a href=\"https:\/\/www.greencarreports.com\/news\/1138905_rivian-confirms-390-mile-r1s-max-pack-for-fall-deliveries\">Rivian R1S<\/a> will go an anticipated 340 miles with its 135-kwh Large Pack in the upcoming Dual-Motor version\u2014with a 180-kwh Max Pack version coming soon and enabling an estimated 390 miles.\u00a0<\/p>\n<div class=\"image_wrapper\" readability=\"7\"><img loading=\"lazy\" decoding=\"async\" name=\"tccimg_100885923_m\" title=\"Ford future EVs - propulsion efficiency\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Ford future EVs - propulsion efficiency\" width=\"640\" height=\"269\" data-width=\"1024\" data-height=\"430\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/ford-future-evs--propulsion-efficiency_100885923_l.jpg\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/ford-future-evs--propulsion-efficiency_100885923_h.jpg\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/ford-future-evs--propulsion-efficiency_100885923_l.jpg\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/ford-future-evs--propulsion-efficiency_100885923_l.jpg\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/ford-future-evs--propulsion-efficiency_100885923_m.jpg\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/ford-future-evs--propulsion-efficiency_100885923_s.jpg\" class=\"lazy\"\/><\/p>\n<p>Ford future EVs &#8211; propulsion efficiency<\/p>\n<\/div>\n<p dir=\"ltr\">\u201cThe efficiency obsession isn\u2019t in the first year of the program,\u201d said Field, after he\u2019d noted that 350-mile range and super-fast charging was the starting point. \u201cIt goes on and on, finding every little change that you can get for aerodynamics, a mile here, a mile there, so we\u2019re not going to stop.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford is taking batteries very seriously, and it\u2019s not going to spend more on them than it needs to. What that means, Ford product development chief and CTO Doug Field explained at the company&#8217;s Capital Markets Day earlier this week, is redesigning next-generation EVs around weight savings, reduced complexity, lower rolling resistance, the right ride [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-50424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/50424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50424"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/50424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/50425"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50424"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}