{"id":65339,"date":"2024-01-08T09:52:24","date_gmt":"2024-01-08T14:52:24","guid":{"rendered":"http:\/\/autosector.com\/?p=65339"},"modified":"2024-01-08T09:52:24","modified_gmt":"2024-01-08T14:52:24","slug":"vw-gets-into-a-price-war-with-tesla-in-europe","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=65339","title":{"rendered":"VW slashes prices in Europe to compete with Tesla"},"content":{"rendered":"
\n\t\t\t\"Volkswagen-ID-Cross\"<\/p>\n<\/figure>\n

Volkswagen said it wouldn\u2019t get involved in a price war with Tesla. But now it too is dramatically slashing prices on its ID line of electric vehicles in Europe, following Tesla\u2019s price cuts for the top-selling Model 3 and Model Y.<\/p>\n

<\/p>\n

As the new year brought tighter restrictions on government EV incentives, VW is slashing prices on the ID line in France, Belgium, Germany, and Norway, among other countries, reports Automotive News Europe<\/a><\/em>. The company is also revamping its trim offerings and unrolling \u201cmarket-specific offers\u201d geared to the \u201ccountry-specific requirements and needs of customers,\u201d the report said. \u00a0<\/p>\n

Last January, CEO Oliver Blume said that the automaker wouldn\u2019t get into a price war in Europe with Tesla. \u201cWe have a clear pricing strategy and are focusing on reliability. We trust in the strength of our products and brands,\u201d he told\u00a0Frankfurt Allgemeine Sonnetagszeitung<\/em><\/a> (source: Automotive News Europe<\/a><\/em>). Last October, the company reported a slowdown in EV orders, but said it would stay the course with its pricing model, regardless of what rivals were doing.<\/p>\n

That now has changed as VW, among other automakers, is looking for new strategies to keep momentum going as Tesla quickly outpaces the competition. In France, VW has overhauled its line so that now nearly all versions of the ID3 compact hatchback and ID4 and ID5 SUVs on offer are eligible for the government\u2019s EV bonus of \u20ac5K to \u20ac7K<\/a>. The ID5 is now available in France for just over \u20ac50K in a new \u201cID\u201d trim, which is more than \u20ac8 less than when it launched.<\/p>\n

VW trailed Tesla by a long shot in EV sales in France<\/a>. In 2023, VW sold 4,791 ID3s, making it only the 84th<\/sup> most popular model overall and 13th<\/sup> best-selling EV, Automotive News Europe<\/em> reports. In France, the Tesla Model Y, the best-selling EV, sold 37,124 units. <\/p>\n

In Norway, VW has made more critical cuts to the ID3\u2019s price tag, to stay competitive in a market that has achieved 82% percent of sales being EVs \u2013 20% of those sales being a Telsa<\/a> in 2023. Belgium and Sweden will also see revised vehicles and lower prices. In Belgium, the ID3 is now priced at \u20ac39,990 and the ID4 for \u20ac39,649, both now eligible for an EV bonus of \u20ac5,000.<\/p>\n

Electrek<\/em> also reported<\/a> that VW has pushed back plans to launch its $27,000 (\u20ac25,000) ID 2all EV, moving from the target of 2025 to May 2026, according to German media outlet\u00a0auto motor und sport<\/a><\/em>. But delaying the production of an affordable EV could be a risky move that could VW back even further as Tesla and BYD gain momentum.<\/p>\n

European sales in 2023 brought in just over 2 million BEVs, compared to 1.6 million in 2022. But those numbers need to quickly improve if Europe is to meet its emissions goals<\/a>. EV sales are expected to accelerate to 4.8 million in 2025. By 2030, 9.3 million EVs are expected on European roadways, according to investment researcher Jefferies (source: Forbes<\/a><\/em>).<\/p>\n

This year, Europe is targeting 22% of the market share to be comprised of BEVs, up from 18% in 2023. By 2030, that should bump up to 80%, and then to 100% by 2035.<\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Volkswagen said it wouldn\u2019t get involved in a price war with Tesla. But now it too is dramatically slashing prices on its ID line of electric vehicles in Europe, following Tesla\u2019s price cuts for the top-selling Model 3 and Model Y. As the new year brought tighter restrictions on government EV incentives, VW is slashing […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-65339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/65339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65339"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/65339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65339"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}