{"id":65378,"date":"2024-01-08T18:00:00","date_gmt":"2024-01-08T23:00:00","guid":{"rendered":"http:\/\/autosector.com\/?p=65378"},"modified":"2024-01-08T18:00:00","modified_gmt":"2024-01-08T23:00:00","slug":"kia-modular-platform-beyond-vehicle-strategy-teases-several-concept-ev-ces","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=65378","title":{"rendered":"Kia introduces modular ‘Platform Beyond Vehicle’ strategy, teases several concept EVs at CES"},"content":{"rendered":"
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Kia<\/a> is kicking off the Consumer Electronics Show (CES) 2024 with some exciting news in a quest to go \u201cbeyond mobility.\u201d This afternoon, Kia introduced its fully customizable Platform Beyond Vehicle (PBV) to provide businesses and individuals with modular, fit-for-purpose EVs. Kia also demonstrated the potential of its new PBV business by unveiling the Concept PV5.<\/p>\n

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While many legacy automakers are suddenly dialing back their EV strategies, Hyundai Motor Group, which includes Hyundai, Genesis, and Kia, remains devoted to pushing electric mobility forward through several segments.<\/p>\n

Kia has found early success in its BEV models, which remains a relatively small lineup as the Korean automaker transitions into a fully electric company. With R&D funds allocated toward other technologies like robotics and Advanced Air Mobility (AAM), Kia and Hyundai Motor Group is constantly evolving and exploring exciting new tech.<\/p>\n

That saga continues from CES 2024 this afternoon, as the passenger vehicle manufacturer has introduced a new \u201cblank slate\u201d Kia platform that will support commercial and individual businesses. <\/p>\n

Meet Kia\u2019s Platform Beyond Vehicle, showcased in the form of multiple concept EVs, including the PV5 seen here:<\/p>\n

Kia teases PV5 concept on new modular platform<\/h2>\n

With its new Platform Beyond Vehicle technology, Kia looks to capitalize on a commercial segment that has swallowed up several startups whose funds dried up<\/a> before they could truly make an impact.<\/p>\n

Business owners are merely one target of Kia\u2019s new fit-for-purpose EVs and part of Hyundai Motor Group\u2019s larger ambitions to revolutionize the entire mobility industry. Combined with HMG\u2019s software-to-everything (SDx) technology<\/a>, Kia\u2019s PBV EVs can provide a new design exercise in modular, customizable space to fit the needs of more people \u2013 whether it is a taxi, mobile boutique, cargo van, or a recreational vehicle. Kia president and CEO Ho Sung Song spoke:<\/p>\n

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Kia\u2019s PBV business represents our vision of going beyond the traditional concept of automobiles by fulfilling the unmet needs of diverse customers and communities through optimized vehicles and services catering to specific market and business circumstances.<\/p>\n<\/blockquote>\n

Kia\u2019s new technology enables one vehicle chassis to meet multiple purposes. The automaker shared that the entire area behind the fixed cab can support interchangeable upper bodies it calls \u201clife modules.\u201d These weldless \u201ctop hat\u201d structures come in kit form and can be connected to the base vehicle via a hybrid electromagnetic and mechanical coupling technology \u2013 offering further versatility thanks to their ability to be swapped out. <\/p>\n

During the unveiling of the PV5 concept, Kia also outlined the roadmap of its Platform Beyond Vehicle Strategy, which will expand through three separate phases:<\/p>\n