{"id":73998,"date":"2024-07-05T12:03:57","date_gmt":"2024-07-05T16:03:57","guid":{"rendered":"https:\/\/autosector.com\/?p=73998"},"modified":"2024-07-05T12:03:57","modified_gmt":"2024-07-05T16:03:57","slug":"cadillac-celestiq-gets-its-first-tv-commercial-a-bespoke-journey","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=73998","title":{"rendered":"Cadillac Celestiq gets its first TV commercial, ‘A Bespoke Journey’ – Autoblog"},"content":{"rendered":"

It’s not the car we would have expected to see in a commercial, but Cadillac’s<\/a> put together a 90-second spot for the Celestiq, and it seems like it could be destined for broadcast. The automaker’s first Celestiq promo, from a year ago, was a 90-second spot uploaded in 4K, focusing on the electric sedan’s details, the Celestiq parked the entire time in a dramatically lit room. This one’s in standard high-definition, common for ads, and includes all of the accessories necessary for aspirational lifestyle allure \u2014 beautiful couple emerging from a multi-million-dollar home, people being slightly unnaturally at peace in a vehicle cabin, the Habanero Orange Celestiq being the most intense splash of color<\/a> in a twilight cityscape, and so on, plus the small print about the hero car being a production unit required for truthiness in advertising<\/a>.\u00a0\u00a0<\/p>\n

During it all, we get to see new takes on the $340,000 sedan’s features, such as the fingerprint sensor that opens the powered doors and how the four-quadrant electrochromic Smart Glass Roof works, the driver darkening only the portion above his head. We also get glimpses of the 55-inch full-width display, and the Flying Goddess<\/a> encased in a crystal dial next to the volume control for the 38-speaker AKG audio system. And note the color-matched ambience, the couple and the cabin’s ambient lighting resplendent in shades around the purple end of the spectrum.\u00a0\u00a0<\/p>\n

We’re still in the dark about production timing, but we can take this advert as a big step closer to the goal. Two years ago, we expected the car to launch for the 2024 model year; that’s since become the 2025 model year. This is one of the most important Cadillacs in the brand’s history in terms of a statement vehicle, so there’s every reason to get it right. Whenever customers finally take delivery, the specs still point to a 111-kWh battery<\/a> powering a dual-motor powertrain making 600 horsepower and 640<\/a> pound-feet of torque. We haven’t heard of a production cap, but hand-built volumes out of the Warren Technical Center shouldn’t exceed 150 units per year.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not the car we would have expected to see in a commercial, but Cadillac’s put together a 90-second spot for the Celestiq, and it seems like it could be destined for broadcast. The automaker’s first Celestiq promo, from a year ago, was a 90-second spot uploaded in 4K, focusing on the electric sedan’s details, […]<\/p>\n","protected":false},"author":1,"featured_media":73999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-73998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-concepts"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/73998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73998"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/73998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/73999"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73998"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}