{"id":74488,"date":"2024-07-17T11:19:31","date_gmt":"2024-07-17T15:19:31","guid":{"rendered":"http:\/\/autosector.com\/?p=74488"},"modified":"2024-07-17T11:19:31","modified_gmt":"2024-07-17T15:19:31","slug":"jaguar-to-end-ev-production-magna-steyrtransitions-more-exclusive-luxury-brand","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=74488","title":{"rendered":"Jaguar to end EV production with Magna Steyr as it transitions into a more exclusive luxury brand"},"content":{"rendered":"
\n\t\"Jaguar<\/figure>\n

Jaguar-Land Rover has decided not to renew its production contract with Magna Steyr<\/a> as it looks to transition from a \u201cmass premium\u201d brand to a luxury EV automaker in 2025. This is the latest OEM to drop Magna Steyr, which is now expanding its search for new clients to other global automakers.<\/p>\n

<\/p>\n

Jaguar-Land Rover first announced its contract manufacturing agreement with Magna Steyr \u2013 the Austrian production arm of Canada\u2019s Magna International, in 2015. Since 2017, Magna has been in charge of the production of two Jaguar models, including the combustion E-Pace and I-Pace EV<\/a>.<\/p>\n

During a June 19 call with investors, Jaguar\u00a0divulged plans to\u00a0nix production\u00a0of five \u201czero profit\u201d models including the two SUVs listed above, as it transitions into becoming a more boutique, all-electric brand. This announcement echoes news by Jaguar shared last March that it is working to abandon all ICE vehicle production<\/a> ahead of a fresh start as an ultra-luxe BEV brand.<\/p>\n

Jaguar\u2019s contract with Magna Steyr expires this December, and given the automaker\u2019s recently shared plans, it has decided not to renew. This move is the latest in a series of clientele exiting agreements with the Austrian manufacturing facility, which has plenty of assembly lines that will soon be open for business.<\/p>\n

\"Jaguar
Magna Steyr\u2019s plant in Graz, Austria<\/figcaption><\/figure>\n

Jaguar nixes EV production ahead of brand rebirth in 2025<\/h2>\n

Today\u2019s news<\/a> is the latest shift in Jaguar\u2019s business strategy as it works to focus on EVs next year, promising at least three new all-electric models on the horizon at its own production facilities. <\/p>\n

The automaker shuttered production of its\u00a0XE and XF sedans and F-Type sports cars this past May and will now do the same to the E-Pace and I-Pace SUVs before the end of the year.<\/p>\n

The expiring manufacturing contract could leave Magna Steyr further short of work, as the Austrian plant was already left in the cold by Fisker after the American automaker filed for bankruptcy<\/a> in June. <\/p>\n

The facility was also tapped to build INEOS\u2019 BEV version of the Fusilier SUV<\/a>, but that client announced a delay to that vehicle\u2019s development and production last month.<\/p>\n

Magna Steyr currently assembles the G-Class SUV for Mercedes-Benz, the BMW Z4 roadster, and the Toyota Supra. As we reported back in May, the contract manufacturer is holding discussions with several Chinese OEMs to offset its dwindling customer base. <\/p>\n

This could be a wise strategy as the EU recently imposed large tariffs<\/a> on Chinese EV imports, so those automakers are scrambling to localize BEV production in Europe and the Graz plant would offer a seasoned facility that is ready to go.<\/p>\n

Following the exit from production with Magna, Jaguar will build its new line of EVs at its Halewood plant<\/a>. The three new models have been toured as \u201creimaged modern luxury Jaguars,\u201d \u2013 the first of which will be a four-door electric GT built atop the automaker\u2019s unique JEA platform.<\/p>\n

We don\u2019t know much else about the new Jaguar EV line ahead of localized production, but they should be quite luxurious and, as a result, quite expensive as the automaker rebrands itself as a more exclusive high-end marque, similar to Maserati.<\/p>\n

RIP I-Pace.<\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Jaguar-Land Rover has decided not to renew its production contract with Magna Steyr as it looks to transition from a \u201cmass premium\u201d brand to a luxury EV automaker in 2025. This is the latest OEM to drop Magna Steyr, which is now expanding its search for new clients to other global automakers. Jaguar-Land Rover first […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-74488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/74488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74488"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/74488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74488"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}