{"id":74587,"date":"2024-07-19T10:52:53","date_gmt":"2024-07-19T14:52:53","guid":{"rendered":"http:\/\/autosector.com\/?p=74587"},"modified":"2024-07-19T10:52:53","modified_gmt":"2024-07-19T14:52:53","slug":"bmw-werk-leipzig-official-partner-of-rb-leipzig","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=74587","title":{"rendered":"BMW Werk Leipzig Becomes the Official Partner of RB Leipzig Football Club"},"content":{"rendered":"

Back in May, we reported that RB Leipzig<\/a>, the football club from the Red Bull empire, was rumored to embark on a new chapter with a new mobility partner: BMW. Today, that partnership officially begins. BMW, which has a plant in Leipzig, will now equip the professional team and club with electric cars from their MINI and BMW collections. The players will soon be driving the fully electric MINI Countryman, produced in Leipzig.\u00a0In addition to partnerships with AC Milan<\/a>, Real Madrid<\/a>, and the basketball department of FC Bayern Munich<\/a>, RB Leipzig will also rely on BMW as its official automobile partner in the future.<\/p>\n

As a new Official Partner, the BMW Group will soon have a presence at home games. The automotive enterprise will be prominently featured on the Red Bull Arena\u2019s LED banners and the giant screen, among other locations. The BMW Group is also planning several matchday activities to provide an unforgettable experience for Red Bulls\u2019 fans, such as the \u201cMINI bench,\u201d where fans can watch home matches from the coach\u2019s perspective.<\/p>\n

As part of this new cooperation, the BMW Group and RB Leipzig are also planning various joint social engagements in the region. For instance, the company is partnering with the RBL Funding Initiative, which includes an extensive project to promote grassroots youth sports. Additionally, joint activities with the RB Leipzig Women\u2019s Team are also part of the partnership.<\/p>\n