{"id":74825,"date":"2024-07-25T12:04:17","date_gmt":"2024-07-25T16:04:17","guid":{"rendered":"http:\/\/autosector.com\/?p=74825"},"modified":"2024-07-25T12:04:17","modified_gmt":"2024-07-25T16:04:17","slug":"1143922_ford-ceo-bigger-isn-t-always-better-for-evs","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=74825","title":{"rendered":"Ford CEO: Bigger isn&#8217;t always better for EVs"},"content":{"rendered":"<ul>\n<li><strong>Ford&#8217;s CEO acknowledged small EVs are key to mass adoption and profitability<\/strong><\/li>\n<li><strong>Ford currently doesn&#8217;t make a small EV in the U.S.<\/strong><\/li>\n<li><strong>Ford was a proponent of pickup trucks and SUVs, killed its cars and small SUVs<\/strong><\/li>\n<\/ul>\n<p>Ford is shifting away from large EVs like the F-150 Lightning pickup truck to emphasize smaller models in response to high battery costs, reports <a href=\"https:\/\/www.autoblog.com\/2024\/07\/25\/ford-thinks-bigger-is-not-always-better\/\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a>.<\/p>\n<p>After declaring that Americans needed to move away from <strong>&#8220;monster vehicles&#8221; like the pickup trucks and SUVs<\/strong> that are currently Ford&#8217;s bread and butter, CEO Jim Farley told investors in an earnings call Wednesday that the smaller EVs would be <strong>key to mass adoption and profitability<\/strong>.<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<div class=\"image_wrapper first_wrapper\"><img fetchpriority=\"high\" decoding=\"async\" name=\"tccimg_100929890_m\" title=\"Jim Farley\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"Jim Farley\" width=\"640\" height=\"406\" class=\"first_image lazy\" data-width=\"1024\" data-height=\"650\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/jim-farley_100929890_l.webp\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/jim-farley_100929890_h.webp\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/jim-farley_100929890_l.webp\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/jim-farley_100929890_l.webp\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/jim-farley_100929890_m.webp\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/jim-farley_100929890_s.webp\"\/><\/p>\n<p>Jim Farley<\/p>\n<\/div>\n<p>&#8220;We believe smaller, more affordable vehicles are the way to go for <strong>EV volume<\/strong>,&#8221; Farley said. That&#8217;s largely down to battery costs. While the mantra for internal-combustion vehicles is &#8220;the bigger the vehicle, the higher the margin,&#8221; it&#8217;s a different matter with EVs, the CEO said.<\/p>\n<p>&#8220;The larger the vehicle, the bigger the battery, the more pressure on margin because customers will not pay a premium for those larger batteries,&#8221; Farley said. That appeared to play out in Ford&#8217;s Q1 earnings, where the automaker <strong><a href=\"https:\/\/www.greencarreports.com\/news\/1142989_ford-promises-more-affordable-evs-as-it-loses-money-on-them\" target=\"_blank\" rel=\"noopener\">promised more affordable EVs<\/a><\/strong> while reporting significant losses on the EVs it was already making.<\/p>\n<div class=\"image_wrapper\"><img decoding=\"async\" name=\"tccimg_100885834_m\" title=\"2025 Ford 3-row SUV - \" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2025 Ford 3-row SUV - \" width=\"640\" height=\"360\" data-width=\"1024\" data-height=\"576\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2025-ford-3-row-suv--personal-bullet-train_100885834_l.webp\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2025-ford-3-row-suv--personal-bullet-train_100885834_h.webp\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2025-ford-3-row-suv--personal-bullet-train_100885834_l.webp\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2025-ford-3-row-suv--personal-bullet-train_100885834_l.webp\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2025-ford-3-row-suv--personal-bullet-train_100885834_m.webp\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2025-ford-3-row-suv--personal-bullet-train_100885834_s.webp\" class=\"lazy\"\/><\/p>\n<p>2025 Ford 3-row SUV &#8211; <\/p>\n<\/div>\n<p>Ford initially tried to replicate its success with large internal-combustion vehicles, launching the Lightning and intending to follow up that full-size pickup with a <a href=\"https:\/\/www.greencarreports.com\/news\/1142772_ford-delays-next-gen-electric-truck-and-suv-plans-hybrids-across-lineup\" target=\"_blank\" rel=\"noopener\">next-generation electric truck and three-row SUV<\/a> that have now been delayed. But a shift in thinking by Farley and other executive has been apparent for months. Farley said during the automaker&#8217;s Q4 2023 earnings presentation that <a href=\"https:\/\/www.greencarreports.com\/news\/1142232_ford-smaller-lower-cost-ev-platform-tesla-china\" target=\"_blank\" rel=\"noopener\">Ford seeks smaller, lower-cost EVs<\/a> to address a <strong>&#8220;new market reality.&#8221;<\/strong><\/p>\n<p>Affordable EVs may be winning out against bigger, more expensive models in Ford&#8217;s product plan, but all EVs still need to compete for resources with the automaker&#8217;s very profitable internal-combustion trucks and SUVs. Ford last week announced that a Canadian plant previously slated to build EVs would make <a href=\"https:\/\/www.greencarreports.com\/news\/1143851_ford-to-build-super-duty-hd-trucks-where-it-was-going-to-build-evs\" target=\"_blank\" rel=\"noopener\">Super Duty heavy-duty pickups<\/a> instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford&#8217;s CEO acknowledged small EVs are key to mass adoption and profitability Ford currently doesn&#8217;t make a small EV in the U.S. Ford was a proponent of pickup trucks and SUVs, killed its cars and small SUVs Ford is shifting away from large EVs like the F-150 Lightning pickup truck to emphasize smaller models in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-74825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/74825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74825"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/74825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74825"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}