{"id":74851,"date":"2024-07-26T09:03:18","date_gmt":"2024-07-26T13:03:18","guid":{"rendered":"http:\/\/autosector.com\/?p=74851"},"modified":"2024-07-26T09:03:18","modified_gmt":"2024-07-26T13:03:18","slug":"1143930_traditional-brands-evs-have-passed-tesla-in-satisfaction","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=74851","title":{"rendered":"Study: Traditional brands&#8217; EVs have passed Tesla in satisfaction"},"content":{"rendered":"<ul dir=\"ltr\">\n<li><strong>J.D. Power&#8217;s 2024 APEAL study shows non-Tesla EVs higher in satisfaction than Teslas<\/strong><\/li>\n<li><strong>Buyers of traditional brands&#8217; EVs are more satisfied than buyers of gas or PHEV models<\/strong><\/li>\n<li><strong>Value-minded mainstream Tesla buyers are more critical than the brand&#8217;s fans<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\">Tesla appears to be having a much harder time charming EV buyers who are new to the brand, while various EV efforts from mainstream brands are winning over shoppers.\u00a0<\/p>\n<p>It\u2019s a market turnaround that may have seemed hard to imagine just a couple of years ago: <strong>Owners of non-Tesla EVs are more satisfied<\/strong> with their vehicles than Tesla owners are with theirs, according to the annual J.D.Power APEAL study, out Thursday.\u00a0<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<p>But it\u2019s more than just a lead over Tesla. Power says that non-Tesla EVs rank higher in satisfaction than Tesla vehicles, and higher than gasoline and plug-in hybrid models.\u00a0<\/p>\n<p>APEAL, which stands for Automotive Performance, Execution, and Layout and includes responses from 99.144 owners of new 2024-model-year vehicles after 90 days of ownership. As J.D. Power points out, it has correlated over decades to the resale value of vehicles, so don&#8217;t hold out for that Tesla in the driveway to become an appreciating asset.<\/p>\n<p>Mainstream brands\u2019 EVs were not resonating as well in recent years, when Power pointed out that battery electric vehicles from mainstream and non-Tesla brands had underperformed comparable gasoline vehicles in overall satisfaction. But they\u2019ve been gaining. In 2020 and 2021, Tesla (unofficially) topped the study. By last year J.D. Power pointed out that non-Tesla BEVs had closed the gap with gasoline models.\u00a0<\/p>\n<p>J.D. Power pointed to improved interior storage and better-quality materials as a couple of the reasons tradition, <strong>traditional full-line automakers are doing better<\/strong> in satisfaction. \u201cFor BEVs, recent launches from traditional manufacturers have surpassed perennial leader Tesla when it comes to owners\u2019 level of emotional attachment and excitement with their new vehicle,\u201d said Frank Hanley, J.D. Power\u2019s senior director of auto benchmarking.<\/p>\n<div class=\"image_wrapper first_wrapper\" readability=\"8\"><img fetchpriority=\"high\" decoding=\"async\" name=\"tccimg_100918918_m\" title=\"2024 Tesla Model Y. - Courtesy of Tesla, Inc.\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2024 Tesla Model Y. - Courtesy of Tesla, Inc.\" width=\"640\" height=\"393\" class=\"first_image lazy\" data-width=\"1024\" data-height=\"629\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2024-tesla-model-y_100918918_l.webp\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2024-tesla-model-y_100918918_h.webp\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2024-tesla-model-y_100918918_l.webp\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2024-tesla-model-y_100918918_l.webp\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2024-tesla-model-y_100918918_m.webp\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2024-tesla-model-y_100918918_s.webp\"\/><\/p>\n<p>2024 Tesla Model Y. &#8211; Courtesy of Tesla, Inc.<\/p>\n<\/div>\n<h2 dir=\"ltr\">Tesla needs to impress newbies, not just fans<\/h2>\n<p>Part of the issue, as the market analysis firm sees it, is that <strong>Tesla buyers are diverging<\/strong>\u2014into a mix of loyal repeat buyers (the \u201cTesla fans\u201d) and new <strong>\u201cconquest\u201d buyers who jumped from other brands<\/strong>\u2014some, to an EV for the first time. And it appears Tesla vehicles aren&#8217;t impressing that group all that much.<\/p>\n<p>\u201cTheir buyer is changing,\u201d said Hanley to Green Car Reports, about Tesla. \u201cAt first they had a lot of tech buyers, but obviously with their price change, they\u2019re becoming more mainstream and getting a different buyer type.\u201d<\/p>\n<p>The conquest buyers are now coming from all over, Hanley explained, especially to the <a href=\"https:\/\/www.greencarreports.com\/news\/1143785_tesla-model-3-long-range-rwd-price-range-july\" target=\"_blank\" rel=\"noopener\">Model 3<\/a> and the <a href=\"https:\/\/www.greencarreports.com\/news\/1143079_tesla-cancels-cheapest-model-y-adds-long-range-version\" target=\"_blank\" rel=\"noopener\">Model Y<\/a>, which after a series of <a href=\"https:\/\/www.greencarreports.com\/news\/1142950_tesla-price-cut-model-y-undercuts-model-3-tax-credit\" target=\"_blank\" rel=\"noopener\">Tesla price cuts<\/a> are now obtainable to a wider array of customers.\u00a0<\/p>\n<p>And the gap in owner satisfaction between those who have previously had a Tesla versus those new to the brand is huge\u2014a bigger gap overall than what spans all premium brands, according to Hanley. For those conquest Tesla buyers, there\u2019s not a single point of criticism, he said; the negative responses relate to nearly all aspects of the vehicle experience.\u00a0<\/p>\n<div class=\"hgmLayout hgmLayout1x2\">\n<div class=\"image_wrapper\"><img decoding=\"async\" name=\"tccimg_100923953_m\" title=\"2025 Porsche Taycan\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2025 Porsche Taycan\" width=\"640\" height=\"359\" data-width=\"1024\" data-height=\"575\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2025-porsche-taycan_100923953_l.webp\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2025-porsche-taycan_100923953_h.webp\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2025-porsche-taycan_100923953_l.webp\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2025-porsche-taycan_100923953_l.webp\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2025-porsche-taycan_100923953_m.webp\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2025-porsche-taycan_100923953_s.webp\" class=\"lazy\"\/><\/p>\n<p>2025 Porsche Taycan<\/p>\n<\/div>\n<div class=\"image_wrapper\"><img decoding=\"async\" name=\"tccimg_100929308_m\" title=\"2024 Kia EV9\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2024 Kia EV9\" width=\"640\" height=\"425\" data-width=\"1024\" data-height=\"680\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2024-kia-ev9_100929308_l.webp\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2024-kia-ev9_100929308_h.webp\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2024-kia-ev9_100929308_l.webp\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2024-kia-ev9_100929308_l.webp\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2024-kia-ev9_100929308_m.webp\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2024-kia-ev9_100929308_s.webp\" class=\"lazy\"\/><\/p>\n<p>2024 Kia EV9<\/p>\n<\/div>\n<div class=\"image_wrapper\"><img loading=\"lazy\" decoding=\"async\" name=\"tccimg_100906898_m\" title=\"2025 Hyundai Ioniq 5\" src=\"data:image\/png;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" alt=\"2025 Hyundai Ioniq 5\" width=\"640\" height=\"426\" data-width=\"1024\" data-height=\"682\" data-url=\"https:\/\/images.hgmsites.net\/lrg\/2024-hyundai-ioniq-5_100906898_l.webp\" data-src-h=\"https:\/\/images.hgmsites.net\/hug\/2024-hyundai-ioniq-5_100906898_h.webp\" data-src=\"https:\/\/images.hgmsites.net\/lrg\/2024-hyundai-ioniq-5_100906898_l.webp\" data-src-l=\"https:\/\/images.hgmsites.net\/lrg\/2024-hyundai-ioniq-5_100906898_l.webp\" data-src-m=\"https:\/\/images.hgmsites.net\/med\/2024-hyundai-ioniq-5_100906898_m.webp\" data-src-s=\"https:\/\/images.hgmsites.net\/sml\/2024-hyundai-ioniq-5_100906898_s.webp\" class=\"lazy\"\/><\/p>\n<p>2025 Hyundai Ioniq 5<\/p>\n<\/div>\n<\/div>\n<h2 dir=\"ltr\">Porsche, Kia, Hyundai among top brands for EV appeal<\/h2>\n<p><strong>Porsche was the highest-ranked premium brand<\/strong> in this year\u2019s study, and J.D. Power notes that the <a href=\"https:\/\/www.greencarreports.com\/news\/1142755_2025-porsche-taycan-ev-test-drive-review\" target=\"_blank\" rel=\"noopener\">Porsche Taycan<\/a> does just as well as Porsche\u2019s other models. Hanley also noted that EVs from <strong>BMW, Cadillac, and Genesis<\/strong> all performed above the average. \u201cThey\u2019re definitely going in the right direction with their battery electrics,\u201d he said of each of those brands.<\/p>\n<p>Among mainstream brands, <strong>Kia and Hyundai<\/strong> were both in the top five offering multiple EVs\u2014and for those brands models such as the <a href=\"https:\/\/www.greencarreports.com\/news\/1140840_2024-kia-ev9-suv-electric-suv-first-drive-review\" target=\"_blank\" rel=\"noopener\">three-row Kia EV9<\/a> electric SUV and <a href=\"https:\/\/www.greencarreports.com\/news\/1142882_2025-hyundai-ioniq-5-n-test-drive-review\" target=\"_blank\" rel=\"noopener\">Hyundai Ioniq 5<\/a> electric crossover are surely pulling their weight in market appeal.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J.D. Power&#8217;s 2024 APEAL study shows non-Tesla EVs higher in satisfaction than Teslas Buyers of traditional brands&#8217; EVs are more satisfied than buyers of gas or PHEV models Value-minded mainstream Tesla buyers are more critical than the brand&#8217;s fans Tesla appears to be having a much harder time charming EV buyers who are new to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-74851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/74851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74851"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/74851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}