{"id":75484,"date":"2024-08-09T09:04:00","date_gmt":"2024-08-09T13:04:00","guid":{"rendered":"http:\/\/autosector.com\/?p=75484"},"modified":"2024-08-09T09:04:00","modified_gmt":"2024-08-09T13:04:00","slug":"1143989_2024-dodge-charger-daytona-influenced-by-68-charger-design-boss-s-personal-car","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=75484","title":{"rendered":"2024 Dodge Charger Daytona influenced by ’68 Charger, design boss\u2019s personal car"},"content":{"rendered":"

Dodge has made a lot of money by digging into the past for the design of its modern cars. The Challenger introduced in 2008 did such a good job of aping the 1970 Challenger that Dodge was able to sell it for 15 years without a design refresh.<\/p>\n

Now, the next car in the stable, the 2024 Dodge Charger Daytona<\/a> due this summer, is reaching back to the 1968 Charger for its design influence. One retro modern muscle car will replace another, this time offering both gas and electric powertrains.<\/p>\n

<\/p>\n

Why the 1968 Charger in particular? Look no further than Stellantis Chief Design Officer Ralph Gilles\u2019 favorite 1960s muscle car and the personal car he built based on that love.<\/p>\n

\u201cWhen you talk to Mopar aficionados, Challenger is beloved, but the \u201968 Charger was kind of the quintessential Mopar,\u201d Gilles told Motor Authority.<\/p>\n

\n
\"SpeedKore<\/p>\n

SpeedKore Hellucination 1968 Dodge Charger<\/p>\n<\/div>\n

\"SpeedKore<\/p>\n

SpeedKore Hellucination 1968 Dodge Charger<\/p>\n<\/div>\n

\"SpeedKore<\/p>\n

SpeedKore Hellucination 1968 Dodge Charger<\/p>\n<\/div>\n<\/div>\n

Gilles began working with Wisconsin resto-mod shop SpeedKore<\/a> in 2019 to build a personal Pro Touring-style, carbon-fiber-bodied, Hellephant-powered 1968 Dodge Charger called \u201cHellucination.\u201d<\/a> Around the same time, Dodge was working on the Banshee Concept, which would become the Charger Daytona<\/a>.<\/p>\n

\u201cWhen we started the project for the EV, the Banshee Concept<\/a>, I literally had a \u201968 in the studio. We pulled one out of our historical collection, parked it in the studio,\u201d Gilles said.<\/p>\n

\n
\"Dodge<\/p>\n

Dodge Charger Daytona SRT Concept<\/p>\n<\/div>\n

\"Dodge<\/p>\n

Dodge Charger Daytona SRT Concept<\/p>\n<\/div>\n

\"Dodge<\/p>\n

Dodge Charger Daytona SRT Concept SEMA 2022 update<\/p>\n<\/div>\n<\/div>\n

\u201cI had a bunch of Millennials in the studio working, so when I brought in the \u201968, it kinda stopped them in their tracks. I kept my project very private, so nobody knew I was working on Hellucination at the time,\u201d he continued.<\/p>\n

Did we get that right? Did Gilles\u2019 personal car affect future product. We pointedly asked Gilles if working on Hellucination got him into the mindset to make the next-gen car a \u201968 throwback.<\/p>\n

\u201cYes. Yeah, and there\u2019s no qualms about it. And I love it,\u201d he replied.<\/p>\n

However, Gilles didn\u2019t draw the car himself as his interpretation of a \u201968 Charger. \u201cI didn\u2019t let that (Hellucination) influence the young designers other than bringing in a \u201968 and parking it in the studio,\u201d he explained.<\/p>\n

\n
\"2024<\/p>\n

2024 Dodge Charger Daytona<\/p>\n<\/div>\n

\"2024<\/p>\n

2024 Dodge Charger Daytona<\/p>\n<\/div>\n

\"2024<\/p>\n

2024 Dodge Charger Daytona<\/p>\n<\/div>\n<\/div>\n

Gilles feels the Charger Daytona is the right car for the electric era. \u201cThe ones that don\u2019t know Mopars just think it\u2019s a really cool modern, very different unique electric car, which is what I wanted,\u201d he said. \u201cAnd the ones who love Mopars, are like, \u2018Oh my god.\u2019 They get it. If you\u2019re a Mopar fan, it\u2019s meant to tug on your heartstrings. It\u2019s like comfort food. If you\u2019re going to go electric, this makes you happy.\u201d<\/p>\n

The design chief also describes the Charger Daytona as practical.<\/p>\n

\u201cI think the secret sauce is that there\u2019s no penalty. It checks a lot of boxes. It\u2019s functional. It\u2019s efficient. Hopefully it\u2019s attractive. It has presence. It has character. And then it has space,\u201d Gilles said. \u201cIt\u2019s a hatchback, the seats fold down, you have CUV type functionality. Incredible efficiency, great range, great performance, great handling.\u201d<\/p>\n

We’ll know just how practical and functional the Charger Daytona is, as well as how well it performs, when we drive it later this year. Until then, the ’68 Charger design influences are undeniable. If you’re going to let personal preference and legendary muscle cars affect company design, it helps to have good taste.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dodge has made a lot of money by digging into the past for the design of its modern cars. The Challenger introduced in 2008 did such a good job of aping the 1970 Challenger that Dodge was able to sell it for 15 years without a design refresh. Now, the next car in the stable, […]<\/p>\n","protected":false},"author":1,"featured_media":75485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-75484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/75484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75484"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/75484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/75485"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75484"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}