{"id":76024,"date":"2024-08-22T12:04:17","date_gmt":"2024-08-22T16:04:17","guid":{"rendered":"http:\/\/autosector.com\/?p=76024"},"modified":"2024-08-22T12:04:17","modified_gmt":"2024-08-22T16:04:17","slug":"1144216_lucid-ceo-ev-market-softening-a-temporary-blip","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=76024","title":{"rendered":"Lucid CEO: EV market softening &#8220;a temporary blip&#8221;"},"content":{"rendered":"<p>Lucid&#8217;s CEO Peter Rawlinson believes the future is electric.<\/p>\n<p>Rawlinson <a href=\"https:\/\/www.theverge.com\/2024\/8\/21\/24223558\/lucid-gravity-market-sales-recall-ceo-interivew\" target=\"_blank\" rel=\"noopener\">told The Verge<\/a> at 2024 Monterey Car Week in California that &#8220;I think we&#8217;re seeing a temporary blip. I think any talk of <strong>retrenchment into hybrids<\/strong> is a blind alley. I think hybrids offer the worst of all.&#8221;<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<p>The comment by Rawlinson came days before <a href=\"https:\/\/www.greencarreports.com\/news\/1144206_ford-two-new-electric-trucks-more-hybrids-no-three-row-electric-suv\" target=\"_blank\" rel=\"noopener\">Ford <strong>killed its electric three-row SUV<\/strong><\/a>\u00a0and the automaker shifts its electrification strategy to more hybrids.<\/p>\n<p>In May, the California New Car Dealers Association released Q1 2024 sales figures. While overall the <a href=\"https:\/\/www.greencarreports.com\/news\/1143034_ev-market-share-sags-in-california-though-ev-sales-are-up\" target=\"_blank\" rel=\"noopener\">EV market share sagged<\/a> in California, <strong>EV sales themselves were up<\/strong>. The reason was new-car registrations grew overall with even more non-electric vehicles sold. EV sales are rising by volume.<\/p>\n<p>Dealerships today have more EV options for consumers than ever, but Rawlinson noted the <strong>options are underwhelming<\/strong>. The sentiment was echoed by Lucid&#8217;s president of design and brand, Derek Jenkins.<\/p>\n<p>Lucid&#8217;s built a substantial advantage over the competition in terms of EV efficiency. The 2025 Lucid Air Pure is the <strong>most efficient vehicle sold in the U.S.<\/strong> with a 146 MPGe rating equating to 5.0-miles per kwh. Earlier in August Rawlinson noted in a LinkedIn Post that it will <a href=\"https:\/\/www.greencarreports.com\/news\/1144060_lucid-ceo-will-take-years-for-competition-to-catch-up\" target=\"_blank\" rel=\"noopener\">take years for the competition to catch up<\/a>. The competition is slowing and shifting its electrification plans.<\/p>\n<p>The second model from the startup automaker, the Gravity SUV, debuted in 2023 and pre-production units started rolling off the assembly line in July. Green Car Reports <a href=\"https:\/\/www.greencarreports.com\/news\/1143044_lucid-gravity-test-drive-review-prototype-alpha\" target=\"_blank\" rel=\"noopener\">drove a prototype Gravity<\/a> in May and noted when it launches later this year it might defy segments both in terms of packaging, design, and driving dynamics.<\/p>\n<p>A mid-size crossover SUV is under development and has been teased by Lucid. The <a href=\"https:\/\/www.greencarreports.com\/news\/1142114_lucid-teases-potential-model-y-rival-as-it-expands-for-gravity-suv\" target=\"_blank\" rel=\"noopener\">potential Tesla Model Y rival<\/a> has been dubbed &#8220;Project Midsize,&#8221; and is said to arrive after the Gravity SUV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucid&#8217;s CEO Peter Rawlinson believes the future is electric. Rawlinson told The Verge at 2024 Monterey Car Week in California that &#8220;I think we&#8217;re seeing a temporary blip. I think any talk of retrenchment into hybrids is a blind alley. I think hybrids offer the worst of all.&#8221; The comment by Rawlinson came days before [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-76024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/76024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76024"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/76024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76024"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}