{"id":76049,"date":"2024-08-22T15:29:08","date_gmt":"2024-08-22T19:29:08","guid":{"rendered":"http:\/\/autosector.com\/?p=76049"},"modified":"2024-08-22T15:29:08","modified_gmt":"2024-08-22T19:29:08","slug":"volvo-unleash-two-electric-suvs-revamp-ev-sales-us","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=76049","title":{"rendered":"Volvo will unleash two electric SUVs to revamp EV sales in the US"},"content":{"rendered":"<figure class=\"img-border featured-image\">\n\t<img fetchpriority=\"high\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/08\/Volvo-electric-SUVs-sales.jpeg?quality=82&amp;strip=all&amp;w=1400\" class=\"skip-lazy wp-post-image\" alt=\"Volvo-electric-SUVs-sales\" srcset=\"https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/08\/Volvo-electric-SUVs-sales.jpeg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/08\/Volvo-electric-SUVs-sales.jpeg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/08\/Volvo-electric-SUVs-sales.jpeg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/08\/Volvo-electric-SUVs-sales.jpeg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w\" decoding=\"async\" fetchpriority=\"high\"\/><\/figure>\n<p>Volvo expects a momentum shift in the US, with two new electric SUVs hitting the market. Volvo will launch its <a href=\"https:\/\/electrek.co\/guides\/volvo-ex90\/\">three-row EX90<\/a>, followed by the smaller, more affordable EX30. Can Volvo\u2019s new electric SUVs help revamp EV sales in the US? The brand expects big results. Here\u2019s why.<\/p>\n<p><span id=\"more-376895\"\/><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-volvo-expects-new-electric-suvs-to-drive-us-ev-sales\">Volvo expects new electric SUVs to drive US EV sales<\/h2>\n<p>Although Volvo delayed the launch of both models, they are finally about to hit the US market. <\/p>\n<p>Volvo\u2019s flagship EX90 is scheduled to arrive at US dealerships later this year, while the EX30 will follow in the second half of 2025.<\/p>\n<p>Volvo\u2019s electric SUVs are hitting the market at a critical time. According to <em><a href=\"https:\/\/www.coxautoinc.com\/market-insights\/q2-2024-ev-sales\/\">Cox Automotive<\/a><\/em>, Volvo\u2019s US electric vehicle sales slipped 72% in the first half of 2024. Volvo has only sold 2,109 C40 and XC40 Recharge models, compared to over 7,600 last year.<\/p>\n<p>As a result, Volvo\u2019s share of the US EV market fell from 0.4% last year to 0.3% through June 2024. Volvo Cars US President Michael Cottone believes things will turn around quickly with its next-gen EVs rolling out.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"Volvo-electric-SUVs-sales\" class=\"wp-image-338022\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price.jpeg?resize=290,145 290w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">Volvo EX90 (Source: Volvo)<\/figcaption><\/figure>\n<p>The EX90, Volvo\u2019s three-row electric SUV, \u201cis the first car that we will have launched and developed outside of Europe in our company\u2019s almost 100-year history,\u201d Cottone said at a media event this week (via <em><a href=\"https:\/\/www.autonews.com\/automakers-suppliers\/volvo-counting-new-ex90-crossover-reverse-ev-slide\">Automotive News<\/a><\/em>).<\/p>\n<p>Volvo\u2019s flagship EV \u201cwas designed for the U.S. market and then built in the U.S. market,\u201d according to Cottone.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"Volvo-electric-SUVs-sales\" class=\"wp-image-366172\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvos-first-EX90-1.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">Volvo EX90 production kicks off in South Carolina (Source: Volvo Cars)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-built-in-the-us-for-the-us\">Built in the US, for the US<\/h2>\n<p>With the seven-seat crossover segment being a growth engine for the Swedish automaker in the US, the EX90 is expected to play a key role in revamping EV sales.<\/p>\n<p>The XC90, Volvo\u2019s gas-powered three-row SUV, was its top-selling vehicle in 2023, representing almost a third of sales. \u201cWe are offering another car to another subset of consumers that we don\u2019t have today,\u201d Volvo\u2019s US boss said.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"Volvo-EX90-interior\" class=\"wp-image-338032\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-3.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">Volvo EX90 interior (Source: Volvo)<\/figcaption><\/figure>\n<p>With an electric option, Volvo expects the EX90 to draw more buyers into showrooms. One Volvo dealer, Mathew Haiken, said the EX90 had the XC90-like DNA, which \u201chas become a classic like the Range Rover or Porsche 911.\u201d<\/p>\n<p>\u201cThe EX90 is the antithesis of the Tesla Model X,\u201d Haiken explained in terms of design. He added, \u201cMost EVs look like computers on wheels.\u201d<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"Volvo-EX90-three-row\" class=\"wp-image-338027\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2023\/11\/Volvo-EX90-price-2.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">Volvo EX90 three-row seating (Source: Volvo)<\/figcaption><\/figure>\n<p>Volvo\u2019s first EX90 <a href=\"https:\/\/electrek.co\/2024\/06\/05\/volvos-first-electric-ex90-production-south-carolina\/\">rolled off the production line<\/a> in South Carolina in June ahead of deliveries later this year.<\/p>\n<p>Although Volvo announced the EX90 would start at $77,990, it was forced <a href=\"https:\/\/electrek.co\/2024\/08\/08\/volvo-ex90-price-hike-features-missing\/\">to raise prices<\/a> after the US increased tariffs on the electric SUV\u2019s CATL-made battery. The EX90 now starts at $81,290, including destination.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"Volvo-EX30-US\" class=\"wp-image-367026\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/06\/Volvo-recall-EX30-1.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">Volvo EX30 Cloud Blue and Vapour Grey (Source: Volvo)<\/figcaption><\/figure>\n<p>The EX30, Volvo\u2019s smallest and cheapest EV, will arrive in the US in the second half of 2025. It will start at $34,950 as one of the most affordable EVs in the US.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-electrek-s-take\">Electrek\u2019s Take<\/h2>\n<p>There is light at the end of the tunnel for Volvo. The EX90 is hitting the sweet spot of the US market. While Ford <a href=\"https:\/\/electrek.co\/2024\/08\/21\/fords-first-affordable-ev-new-electric-pickup-but-theres-more\/\">canceled its three-row electric SUV<\/a>, foreign rivals continue seeing demand for the larger models. <\/p>\n<p>For example, Kia sold <a href=\"https:\/\/electrek.co\/2024\/08\/01\/kia-ev9-drives-record-july-ev-sales-confidence-brand-grows\/\">nearly 11,500 EV9 models<\/a>, its first three-row electric SUV, in the US through July. Kia is also producing EV9 models in the US as it looks to establish itself as a leader in the massive North American auto market.<\/p>\n<p>Meanwhile, Volvo\u2019s EX30 is already a top seller in Europe. According to <a href=\"https:\/\/www.jato.com\/resources\/media-and-press-releases\/bmw-tops-bev-market-in-july-amid-ev-registration-slowdown\">new data<\/a> from Jato Dynamics, the EX30 was the second-best-selling EV in Europe last month. With 6,573 registrations, Volvo\u2019s EX30 trailed only Tesla\u2019s Model Y (9,544).<\/p>\n<p>With the new model, Volvo was the market share winner in Europe in July, gaining 5.5%. BMW was second and <a href=\"https:\/\/electrek.co\/2024\/08\/22\/bmw-tops-tesla-ev-sales-first-time-gap-narrows-eu\/\">topped Tesla for the first time<\/a> in total EV sales in Europe.<\/p>\n<p>Will the EX30 have the same impact in the US? With two new electric SUVs rolling out, Volvo expects EV sales to turn around quickly.<\/p>\n<div class=\"ad-disclaimer-container\" readability=\"6.3518518518519\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/electrek.co\/about\/#affiliate\">More.<\/a><\/p>\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/clk\/589873348;397915507;k\"><img decoding=\"async\" class=\"alignnone size-full wp-image-375175\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/08\/Volvo_Electric_Electrek_NativeBanner_750x150.gif\" alt=\"\" width=\"750\" height=\"150\"\/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Volvo expects a momentum shift in the US, with two new electric SUVs hitting the market. Volvo will launch its three-row EX90, followed by the smaller, more affordable EX30. Can Volvo\u2019s new electric SUVs help revamp EV sales in the US? The brand expects big results. Here\u2019s why. Volvo expects new electric SUVs to drive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-76049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/76049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76049"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/76049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76049"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}