{"id":76125,"date":"2024-08-25T09:03:58","date_gmt":"2024-08-25T13:03:58","guid":{"rendered":"https:\/\/autosector.com\/?p=76125"},"modified":"2024-08-25T09:03:58","modified_gmt":"2024-08-25T13:03:58","slug":"1144239_honda-ceo-on-evs-can-t-force-people-to-change-their-minds","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=76125","title":{"rendered":"Honda CEO on EVs: &#8220;Can&#8217;t force people to change their minds&#8221;"},"content":{"rendered":"<ul>\n<li><strong>Honda&#8217;s CEO doesn&#8217;t believe consumers can be incentivized to change to EVs<\/strong><\/li>\n<li><strong>Honda&#8217;s spending $700M to retool plants and $3.5B to built a battery plant for mass EV production<\/strong><\/li>\n<li><strong>The exec believes the future is electric, but it&#8217;ll take time<\/strong><\/li>\n<\/ul>\n<p>Electric cars and hybrids are currently having an inverted moment.\u00a0<\/p>\n<p>Speaking with <a href=\"https:\/\/www.thedrive.com\/news\/cant-force-customers-to-change-their-mind-on-evs-american-honda-ceo\" target=\"_blank\" rel=\"noopener\">The Drive<\/a> at the 2024 Monterey Car Week, President and CEO of American\u00a0Honda\u00a0Kazuhiro Takizawa talked about EVs, ecosystems, and consumers.\u00a0<\/p>\n<p><span id=\"static-marker-video-player-primis\"\/><\/p>\n<p>Takizawa said, &#8220;<span>You can\u2019t <strong>force the customer to change<\/strong> their mind, really, and to some degree [you can incentivize] them but we just can\u2019t force the people living in, say, the midwest, with no charging stations.&#8221;<\/span><\/p>\n<p><span>The issue,\u00a0Takizawa believes, is consumers won&#8217;t just make the <strong>change from ICE vehicles to EVs rapidly<\/strong>, even with incentives. It&#8217;s going to be a gradual changeover, according to the executive.<\/span><\/p>\n<p>At the event Acura <strong>revealed a <a href=\"https:\/\/www.greencarreports.com\/news\/1144145_acura-performance-ev-concept-revealed\" target=\"_blank\" rel=\"noopener\">Performance EV concept<\/a><\/strong> that previews one of the first EVs to come from the luxury automaker on the in-house developed Honda 0 platform. The production version will roll off the assembly line at the automaker&#8217;s Marysville Auto Plant in Ohio in 2025.<\/p>\n<p>Honda&#8217;s currently underway with a $700 million retooling effort at three of its plants along with a $3.5 billion battery plant all for U.S. EV mass production. The moves could position <a href=\"https:\/\/www.greencarreports.com\/news\/1142859_honda-touts-ohio-ev-flexibility-could-make-hundreds-per-day\" target=\"_blank\" rel=\"noopener\">Honda to outpace all but Tesla<\/a> in U.S. EV production.<\/p>\n<p>Takizawa&#8217;s comments came days before <a href=\"https:\/\/www.greencarreports.com\/news\/1144206_ford-two-new-electric-trucks-more-hybrids-no-three-row-electric-suv\" target=\"_blank\" rel=\"noopener\">Ford shifted its electrification strategy<\/a>, <strong>killed its three-row EV<\/strong>, and doubled down on hybrids.<\/p>\n<p>Lucid CEO Peter Rawlinson noted at the 2024 Monterey Car Week that the softening of the EV market is a <a href=\"https:\/\/www.greencarreports.com\/news\/1144216_lucid-ceo-ev-market-softening-a-temporary-blip\" target=\"_blank\" rel=\"noopener\"><strong>&#8220;temporary blip,&#8221;<\/strong><\/a> and that &#8220;retrenchment Into hybrids is a blind alley.&#8221; Both Rawlinson and\u00a0Lucid&#8217;s president of design and brand, Derek Jenkins, commented that consumers have more EV options than ever, yet, the options are underwhelming.<\/p>\n<p>Battery EVs are the best way to reach carbon neutrality, according to\u00a0Takizawa. But today&#8217;s ecosystem is lacking for charging. Societal changes and societal issues take time, he noted.<\/p>\n<p>Honda&#8217;s current EV, the Prologue, is a reskinned Chevrolet Blazer EV based on GM&#8217;s Ultium platform. Green Car Reports noted in February at the crossover SUV&#8217;s launch it <a href=\"https:\/\/www.greencarreports.com\/news\/1142379_2024-honda-prologue-ev-test-drive-review\" target=\"_blank\" rel=\"noopener\">gets to something greater<\/a> as an effort that registers as &#8220;normal.&#8221; No niche effort like the Toyota bZ4x, the Prologue aimed for capturing EV-curious Accord, CR-V, and Passport drivers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honda&#8217;s CEO doesn&#8217;t believe consumers can be incentivized to change to EVs Honda&#8217;s spending $700M to retool plants and $3.5B to built a battery plant for mass EV production The exec believes the future is electric, but it&#8217;ll take time Electric cars and hybrids are currently having an inverted moment.\u00a0 Speaking with The Drive at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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