{"id":80385,"date":"2025-02-11T10:39:23","date_gmt":"2025-02-11T15:39:23","guid":{"rendered":"http:\/\/autosector.com\/?p=80385"},"modified":"2025-02-11T10:39:23","modified_gmt":"2025-02-11T15:39:23","slug":"lucid-lcid-predicts-exponential-growth-not-just-from-luxury-evs","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=80385","title":{"rendered":"Lucid (LCID) CEO predicts ‘exponential’ growth, and it’s not just from selling luxury EVs"},"content":{"rendered":"
\n\t\"Lucid-growth-EVs\"<\/figure>\n

Can Lucid<\/a> (LCID) make 1 million EVs a year? CEO Peter Rawlinson said this is his vision, and Lucid has ambitious plans to achieve it. After launching its first electric SUV, the Gravity, Lucid will enter the mass market with its midsize platform starting at around $50,000. Rawlinson said this is \u201cfinally when we compete directly with Tesla,\u201d but the EV maker has even bigger plans to drive growth.<\/p>\n

<\/p>\n

After delivering the first Gravity models in December, Lucid\u2019s CEO claims the electric SUV is \u201cdestined to be a landmark product\u201d with an EPA-estimated range of 450 miles.<\/p>\n

During the BloombergNEF Summit<\/a><\/em> in San Francisco last week, Rawlinson explained how the company plans to become a powerhouse in the EV space.<\/p>\n

Although the Gravity is an impressive-looking vehicle, loaded with tech and a true 7-seater (not a 5-seater, plus two kids in the back, as Rawlinson said many of its rivals offer), it\u2019s what you can\u2019t see that makes the electric SUV so unique.<\/p>\n

The Gravity achieves up to 450 miles of driving range with a 123 kWh battery. Rawlinson said the fact that it can achieve such a long driving range with so few batteries is a testament to Lucid\u2019s technology, which he claims is the \u201cmost advanced technology in the world.\u201d<\/p>\n

\"Lucid-growth-EVs\"
Lucid Gravity Grand Touring in Aurora Green (Source: Lucid)<\/figcaption><\/figure>\n

Lucid was the first to launch an EV with 520 miles range. At the Summit, Rawlinson claimed that \u201cnobody today is within 100 miles of range of where we were three years ago,\u201d referring to its luxury Air sedan.<\/p>\n

Lucid delivered over 10,200 vehicles<\/a> last year, up 70% from the 6,001 in 2023 and roughly 3,500 in 2022. Rawlinson said the company is seeing \u201cexponential sales growth,\u201d but he expects to see things pick up over the next few years.<\/p>\n

\"Lucid-growth-EVs\"
(Source: Lucid Motors)<\/figcaption><\/figure>\n

Lucid is launching new EVs and tech to boost growth<\/h2>\n

Following the Gravity, Lucid will launch its midsize platform. The platform will underpin a sedan and crossover, starting at around $50,000. According to Rawlinson, this is when Lucid will \u201ccompete directly with Tesla\u201d as direct rivals to the best-selling Model Y<\/a> and Model 3.<\/p>\n

However, as Rawlinson explained, \u201cLucid does not exist to be a niche luxury manufacturer.\u201d Lucid is in the luxury space \u201cat the moment\u201d because it needs to be for financial support.<\/p>\n

\"Lucid-Gravity-EV-Tesla-Supercharger\"
Lucid Gravity electric SUV at a Tesla Supercharger (Source: Lucid Motors)<\/figcaption><\/figure>\n

It\u2019s the company\u2019s tech that will be Lucid\u2019s trademark. With some of the most advanced tech on the market, it will \u201ccascade down,\u201d reducing the cost to mass produce EVs.<\/p>\n

\u201cWe want Lucid to be huge,\u201d Rawlinson said. By the early 2030s, he envisions Lucid producing one million cars annually.<\/p>\n

\"Lucid-midsize-EV-SUV\"
Lucid midsize electric SUV teaser image (Source: Lucid)<\/figcaption><\/figure>\n

Lucid plans to achieve it through progressive steps. After launching the Air, Lucid\u2019s first electric SUV is now hitting the market. In late 2026, Lucid is scheduled to begin production of its midsize platform.<\/p>\n

Rawlinson believes Lucid will have a significant advantage by then. Since the battery is by far the biggest cost to make an EV, with some of the most efficient technology, Lucid will be able to offer a competitive range at a lower price point.<\/p>\n

\"Lucid-EV-tech-advantage\"
(Source: Lucid Motors)<\/figcaption><\/figure>\n

Not only that, but Lucid is also developing a new affordable \u201cAtlas\u201d drive unit. Rawlinson claimed the new drive unit will be \u201can absolute breakthrough\u201d for Lucid and the planet to bring down EV costs.<\/p>\n

The company is already licensing its technology to other automakers, which could be an even bigger business for Lucid than selling vehicles.<\/p>\n

\"Lucid-Growth-EVs\"
Lucid Air (left) and Gravity SUV (right) models (Source: Lucid)<\/figcaption><\/figure>\n

Last year, Lucid secured a tech partnership<\/a> with Aston Martin to supply its proprietary powertrain tech for the British automaker\u2019s upcoming electric cars.<\/p>\n

Rawlinson said Lucid is in talks with several others<\/a> about similar licensing partnerships. According to Lucid\u2019s CEO, EV adoption will continue to climb over the next few years, and some OEMs will be left behind. \u201cThe train is leaving the station,\u201d he said, and that\u2019s why Lucid is open to strategic alliances through licensing its technology.<\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Can Lucid (LCID) make 1 million EVs a year? CEO Peter Rawlinson said this is his vision, and Lucid has ambitious plans to achieve it. After launching its first electric SUV, the Gravity, Lucid will enter the mass market with its midsize platform starting at around $50,000. Rawlinson said this is \u201cfinally when we compete […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-80385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80385"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80385"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}