{"id":80403,"date":"2025-02-11T16:13:34","date_gmt":"2025-02-11T21:13:34","guid":{"rendered":"http:\/\/autosector.com\/?p=80403"},"modified":"2025-02-11T16:13:34","modified_gmt":"2025-02-11T21:13:34","slug":"acura-eyes-hybrids-because-20000-ev-discounts-are-not-enough","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=80403","title":{"rendered":"Acura may bring back hybrids because it can only offer $20K EV discounts for so long"},"content":{"rendered":"
\n\t\"Acura-hybrids\"<\/figure>\n

Honda\u2019s luxury Acura<\/a> brand could be the latest to launch new hybrids as a bridge to fully electric vehicles. Despite over $20,000 in discounts, ZDX sales are not picking up as quickly as Acura expected.<\/p>\n

<\/p>\n

Is Acura launching new hybrids in the US?<\/h2>\n

Acura finally began delivering its first EV in the US last May, the 2024 Acura ZDX. Although the luxury brand had high hopes for the electric SUV, sales have been slow to gain traction.<\/p>\n

The ZDX had its best sales month<\/a> in December 2024, with 1,848 models sold. In total, Acura sold 7,391 electric SUVs in the US last year.<\/p>\n

As it looks to boost sales, Acura is considering re-introducing hybrids. After dropping the RLX and MDX hybrids in 2020, Acura no longer sells a hybrid vehicle in the US.<\/p>\n

The luxury brand was expected to spearhead Honda\u2019s transition to electric, with EVs accounting for 60% of sales by 2030. <\/p>\n

Although this is still Acura\u2019s long-term plan, Mike Langel, vice president of national sales for Acura, hinted that it could change. Langel told Automotive News<\/a>,<\/em> \u201cOur long-term plan is to sell all electric vehicles, but we are very flexible on what that path looks like.\u201d<\/p>\n

\"Acura-hybrids\"
2024 Acura ZDX Type S (Source: Acura)<\/figcaption><\/figure>\n

Acura\u2019s executive did not confirm or deny plans to launch hybrids. Langley said, \u201cIt could definitely be a windy road, but the end goal remains the same.\u201d<\/p>\n

Acura expects to continue selling about 1,000 ZDX models per month. However, as Langley explained, \u201cWe can only drive the market so much by incentives, and that\u2019s where we have to remain flexible in our approach.\u201d<\/p>\n

\"Acura-hybrids\"
Acura ZDX (Source: Acura)<\/figcaption><\/figure>\n

Remaining flexible<\/h2>\n

Shortly after hitting the market, Acura introduced massive discounts, upwards of nearly $30,000<\/a> to compete with top-selling EVs like Tesla\u2019s Model Y.<\/p>\n

The ZDX is still Acura\u2019s short-term focus, alongside its second EV, the RSX crossover coupe. Unlike the ZDX, which is built on GM\u2019s Ultium platform, the RSX will be the first EV underpinned by Honda\u2019s in-house architecture.<\/p>\n

\"Acura-RSX-EV\"
A camouflaged look at the Acura RSX EV prototype \/ Source: American Honda<\/figcaption><\/figure>\n

Honda is expected to begin production in late 2025 at its new EV Hub<\/a> in Ohio with deliveries following in early 2026.<\/p>\n

After investing over $1 billion in the plant, Honda announced last week it\u2019s preparing for \u201cflexible production,\u201d including ICE, hybrid, and EV models on the same line. That said, an Acura hybrid is more than likely coming soon.<\/p>\n

\"Acura-hybrids\"
2024 Acura ZDX (Source: Acura<\/figcaption><\/figure>\n

Acura would join a string of other automakers, including Hyundai, Ford, GM, Porsche, and several others planning to add hybrids to their lineup.<\/p>\n

Acura is still offering over $20,000 off the ZDX through leasing. With leases starting as low as $489 for 36 months, the electric SUV is among the most heavily discounted right now. Acura is also offering a $4,000 loyalty\/ conquest offer for Audi, BMW, Cadillac, Chevrolet, Ford, Genesis, Honda, Hyundai, Infiniti, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Polestar, Rivian, Subaru, Tesla, Toyota, Volkswagen or Volvo owners.<\/p>\n

Ready check out Acura or Honda\u2019s electric SUV for yourself? We can help you get started. You can use our links below to find deals on the Acura ZDX and Honda Prologue in your area.<\/em><\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Honda\u2019s luxury Acura brand could be the latest to launch new hybrids as a bridge to fully electric vehicles. Despite over $20,000 in discounts, ZDX sales are not picking up as quickly as Acura expected. Is Acura launching new hybrids in the US? Acura finally began delivering its first EV in the US last May, […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-80403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80403"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80403"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}