{"id":80419,"date":"2025-02-12T12:02:37","date_gmt":"2025-02-12T17:02:37","guid":{"rendered":"http:\/\/autosector.com\/?p=80419"},"modified":"2025-02-12T12:02:37","modified_gmt":"2025-02-12T17:02:37","slug":"luxury-watch-brand-tag-heuer-becomes-first-title-partner-of-the-monaco-grand-prix","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=80419","title":{"rendered":"Luxury Watch Brand TAG Heuer Becomes First Title Partner of the Monaco Grand Prix"},"content":{"rendered":"<p>In a historic development for motorsport, TAG Heuer will become the inaugural title partner of the Monaco Grand Prix, marking the first time in nearly a century that the prestigious race will feature a named title sponsor. This partnership, announced today, signifies a deepening relationship between Formula 1 and the luxury watch brand, which has a longstanding association with both the sport and the principality.<\/p>\n<p>Since its inception in 1950, the Monaco Grand Prix has been officially known as the Formula 1 Grand Prix de Monaco. With this new alliance, the 2025 race will be rebranded as the Formula 1 TAG Heuer Grand Prix de Monaco. This change reflects TAG Heuer\u2019s significant role as the Official Timekeeper of Formula 1 and its enduring connection to the Monaco circuit.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GettyImages-2153811942-800x533.jpg\" alt=\"\" class=\"wp-image-350442\" srcset=\"https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GettyImages-2153811942-800x533.jpg 800w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GettyImages-2153811942-1536x1024.jpg 1536w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GettyImages-2153811942-scaled.jpg 2048w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GettyImages-2153811942-750x500.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption class=\"wp-element-caption\">Photo by Jakub Porzycki\/NurPhoto via Getty Images<\/figcaption><\/figure>\n<\/div>\n<p>TAG Heuer\u2019s ties to Monaco date back to 2011 through its partnership with the Automobile Club de Monaco. Over the years, the brand has been associated with victories by legendary drivers such as Niki Lauda, Ayrton Senna, Lewis Hamilton, and Max Verstappen, all of whom have sported TAG Heuer timepieces. This legacy underscores the brand\u2019s deep-rooted presence in the world of motorsport.<\/p>\n<p>The partnership comes as Formula 1 celebrates its 75th anniversary and embarks on a decade-long collaboration with LVMH, the parent company of TAG Heuer. The Monaco Grand Prix\u2019s current contract extends until 2031, ensuring a sustained period of collaboration between these iconic entities.<\/p>\n<p>Stefano Domenicali, President &amp; CEO of Formula 1, said: \u201cThis is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de Monaco, a circuit that featured in the sport\u2019s very first season in 1950, and with which we mark our 75th anniversary this year.\u201d\u00a0<\/p>\n<p>He emphasized TAG Heuer\u2019s legacy with Monaco and anticipated that the brand would bring passion, creativity, and exceptional style to the event.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"543\" src=\"https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GP2017-_Copyright_ACM_Michael_ALESI_001-800x543.jpg\" alt=\"\" class=\"wp-image-350441\" srcset=\"https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GP2017-_Copyright_ACM_Michael_ALESI_001-800x543.jpg 800w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GP2017-_Copyright_ACM_Michael_ALESI_001-1536x1043.jpg 1536w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GP2017-_Copyright_ACM_Michael_ALESI_001-scaled.jpg 2048w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/GP2017-_Copyright_ACM_Michael_ALESI_001-750x509.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<p>Antoine Pin, CEO of TAG Heuer, highlighted the significance of Monaco to the brand, describing it as their \u201cspiritual home.\u201d He remarked, \u201cThe spirit of competition, the challenging street course that rewards those who show the greatest mental resilience and physical strength, a place where drivers push themselves to achieve their absolute best.\u201d\u00a0<\/p>\n<p>Pin expressed honor and delight in renewing the partnership with the Automobile Club de Monaco and extending activities in the Principality.<\/p>\n<p>Ma\u00eetre Michel Boeri, President of the Automobile Club de Monaco, also lauded the partnership, noting nearly 15 years of collaboration with TAG Heuer. He expressed admiration and respect for the watchmaker and reiterated the commitment to continue their successful association.<\/p>\n<p>This year\u2019s event is scheduled to take place from May 23 to 25, promising an event that blends the rich heritage of Formula 1 with the precision and luxury synonymous with TAG Heuer.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/TH_GP_23_SAT_27_DRONECALMO_1-800x534.jpg\" alt=\"A luxurious nighttime yacht party glowed under beams of light with illuminated balloons showcasing &quot;Monaco TAG Heuer&quot; logos. Guests enjoyed the opulence on deck, reminiscent of the Monaco Grand Prix, celebrating the sophistication of this renowned luxury watch brand.\" class=\"wp-image-350440\" srcset=\"https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/TH_GP_23_SAT_27_DRONECALMO_1-800x534.jpg 800w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/TH_GP_23_SAT_27_DRONECALMO_1-1536x1025.jpg 1536w, https:\/\/news.dupontregistry.com\/wp-content\/uploads\/2025\/02\/TH_GP_23_SAT_27_DRONECALMO_1-scaled.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<p>Source: TAG Heuer Press Corner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a historic development for motorsport, TAG Heuer will become the inaugural title partner of the Monaco Grand Prix, marking the first time in nearly a century that the prestigious race will feature a named title sponsor. This partnership, announced today, signifies a deepening relationship between Formula 1 and the luxury watch brand, which has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-80419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80419"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/80420"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80419"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}