{"id":80845,"date":"2025-03-02T17:12:06","date_gmt":"2025-03-02T22:12:06","guid":{"rendered":"http:\/\/autosector.com\/?p=80845"},"modified":"2025-03-02T17:12:06","modified_gmt":"2025-03-02T22:12:06","slug":"bmw-ix-snatches-the-top-spot-in-j-d-power-ev-satisfaction-survey","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=80845","title":{"rendered":"BMW iX snatches the top spot in J.D. Power EV satisfaction survey"},"content":{"rendered":"<figure class=\"img-border featured-image\">\n\t<img fetchpriority=\"high\" width=\"1600\" height=\"800\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/iX-Hero.jpg?quality=82&amp;strip=all&amp;w=1600\" class=\"skip-lazy wp-post-image\" alt=\"The EV With The Most Satisfied Owners? BMW iX\" srcset=\"https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/iX-Hero.jpg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/iX-Hero.jpg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/iX-Hero.jpg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/iX-Hero.jpg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w\" decoding=\"async\" fetchpriority=\"high\"\/><\/figure>\n<p>The 2025 US Electric Vehicle Experience (EVX) Ownership Study from J.D. Power tells us that more people are more satisfied with their EV experience than last year \u2013\u00a0and the EV owners who are the <em>most<\/em> satisfied with their rides can be found behind the wheel of the BMW iX.<\/p>\n<p><span id=\"more-403964\"\/><\/p>\n<p>Now in its fifth year, the J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study focuses on the the first year of vehicle ownership. The overall EVX ownership index is a 1000-point score that measures EV owner satisfaction in both premium and mass market segments across 10 factors. Those being (in alphabetical order):<\/p>\n<ul class=\"wp-block-list\">\n<li>accuracy of stated battery range<\/li>\n<li>availability of public charging stations<\/li>\n<li>battery range<\/li>\n<li>cost of ownership<\/li>\n<li>driving enjoyment<\/li>\n<li>ease of charging at home<\/li>\n<li>interior and exterior styling<\/li>\n<li>safety and technology features<\/li>\n<li>service experience<\/li>\n<li>vehicle quality and reliability<\/li>\n<\/ul>\n<p>And, for the second year in a row, <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2024-us-electric-vehicle-experience-evx-ownership-study\" rel=\"nofollow\">a BMW has taken the top two spots in J.D. Power\u2019s survey<\/a>, slotting just ahead of the Rivian R1T and R1S models (<a href=\"https:\/\/electrek.co\/guides\/j-d-power\/\">the leaders in 2023<\/a>). In the mass-market BEV segment, BMW\u2019s MINI sub-brand also performed well.<\/p>\n<p>The reason BMW is consistently pulling ahead? It seems to come down to education. \u201cFirst-time EV buyers are receiving minimal education or training,\u201d explains Brent Gruber, executive director of the EV practice at J.D. Power. \u201cDealer and manufacturer representatives play the crucial role of front-line educators, but when it comes to EVs, the specific education needed to shorten the learning curve just isn\u2019t happening often enough. The shortfall in buyer education is something we\u2019re seeing with all brands.\u201d<\/p>\n<p>\t<span class=\"outbrain-ad-label\">Advertisement &#8211; scroll for more content<\/span><\/p>\n<p>For their part, BMW and MINI do a great job with consumer education \u2013\u00a0and the company\u2019s Genius program (cunning cribbed from Apple\u2019s Genius Bar playbook) is the best in the car business. With that in mind, it\u2019s hard to imagine this going down any other way.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-bigger-trends-in-the-ev-space\">Bigger trends in the EV space <\/h2>\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?quality=82&amp;strip=all&amp;w=1024\" alt=\"\" class=\"wp-image-403969\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg 1600w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=150,84 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=300,169 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=768,432 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=1024,576 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=1536,864 1536w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=350,197 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/BMW-Genius.jpg?resize=140,79 140w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><figcaption class=\"wp-element-caption\">BMW Genius in-person session; via BMW.<\/figcaption><\/figure>\n<p>After a decline in BEV owners\u2019 overall satisfaction results in 2024, J.D. Power reports that owners of both premium and mass market battery electric EVs are expressing a change of sentiment this year. Part of that is better education, another part is more mainstream awareness of EV charging basics, but most of that is the overall growth and improvement of America\u2019s publicly accessible DC fast charging network.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" readability=\"7.7250859106529\">\n<p>Among mass market BEV owners, satisfaction is up 86 points year over year (396) as infrastructure buildout continues and brands benefit from the opening of the Tesla Supercharger network. Satisfaction with public charger availability is highest among owners of premium BEVs (551).<\/p>\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2025-us-electric-vehicle-experience-evx-ownership-study\">J.D. POWER<\/a><\/p>\n<\/blockquote>\n<p>These results should come as no surprise to <em>Electrek<\/em> readers and <em><a href=\"https:\/\/www.youtube.com\/watch?v=P20qiXwpQbE\">Quick Charge<\/a><\/em> listeners. <a href=\"https:\/\/electrek.co\/2024\/12\/07\/report-ev-charging-sessions-were-up-50-yoy-during-thanksgiving-week\/\">We covered a Paren study late last year that showed a nearly 50% increase in DC fast charging sessions YOY over Thanksgiving weekend<\/a>. In that study, the company\u2019s proprietary EV charger reliability index was up 3.4% compared to last year,\u00a0<a href=\"https:\/\/electrek.co\/2024\/12\/04\/no-apps-no-swipes-every-ev-will-get-supercharger-like-charging-in-2025\/\">reaching 85.5% and signaling an improving charging experience overall for EV drivers<\/a>.<\/p>\n<p>Another big EV trend covered in J.D. Power\u2019s survey is the market\u2019s permanence. EVs have staying power, in other words, with the vast, sweeping majority of first-time EV buyers indicating that they\u2019re not going back to ICE.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" readability=\"12.806259314456\">\n<p>verall, 94% of BEV owners are likely to consider purchasing another BEV for their next vehicle, a rate that is also matched by first-time buyers. Manufacturers should take note of the strong consumer commitment to EVs as the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one. In fact, during the past several years, the BEV repurchase intent percentage has fluctuated very little, ranging between 94-97%. This year\u2019s study also finds that only 12% of BEV owners are likely to consider replacing their EV with an internal combustion engine (ICE)-powered vehicle during their next purchase.<\/p>\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2025-us-electric-vehicle-experience-evx-ownership-study\">J.D. POWER<\/a><\/p>\n<\/blockquote>\n<p>\u201cWith five years of conducting this study and surveying thousands of EV owners, it\u2019s apparent that once consumers enter the EV fold, they\u2019re highly likely to remain committed to the technology,\u201d Gruber adds.<\/p>\n<p>J.D. Power reports that BEVs reached a market share of 9.1% in 2024, up from 8.4% in 2023. That\u2019s in line with Cox Automotive\u2019s numbers, <a href=\"https:\/\/electrek.co\/2025\/01\/06\/cox-automotive-1-in-4-vehicles-sold-in-2025-will-be-electric\/\">which led that company to predict that 1 of every 4 new cars sold in the US<\/a> (cleverly sidestepping the truck segment) would be battery-powered in 2025.<\/p>\n<p>You can check out the results of the J.D. Power surveys, below, then let us know what you think of these results in the comments.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-evs-with-most-satisfied-owners\">EVs with most satisfied owners<\/h2>\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c5281373192&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"960\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"403982\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp\" alt=\"\" class=\"wp-image-403982\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp 720w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp?resize=113,150 113w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp?resize=225,300 225w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp?resize=263,350 263w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp?resize=140,187 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp?resize=640,853 640w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013a.webp?resize=150,200 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Premium BEV winners.<\/figcaption><\/figure>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c5281373653&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"960\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"403981\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp\" alt=\"\" class=\"wp-image-403981\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp 720w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp?resize=113,150 113w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp?resize=225,300 225w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp?resize=263,350 263w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp?resize=140,187 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp?resize=640,853 640w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2025013b.webp?resize=150,200 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mass market BEV winners.<\/figcaption><\/figure>\n<\/figure>\n<p><strong>SOURCE | IMAGES<\/strong>: <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2025-us-electric-vehicle-experience-evx-ownership-study\">J.D. Power<\/a>; <a href=\"https:\/\/www.bmwusa.com\/owners\/genius.html\">BMW<\/a>.<\/p>\n<div class=\"ad-disclaimer-container\" readability=\"6.3518518518519\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/electrek.co\/about\/#affiliate\">More.<\/a><\/p>\n<p><!-- post ad --><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 US Electric Vehicle Experience (EVX) Ownership Study from J.D. Power tells us that more people are more satisfied with their EV experience than last year \u2013\u00a0and the EV owners who are the most satisfied with their rides can be found behind the wheel of the BMW iX. Now in its fifth year, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-80845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80845"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/80845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80845"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}