{"id":82013,"date":"2025-04-24T11:44:39","date_gmt":"2025-04-24T15:44:39","guid":{"rendered":"http:\/\/autosector.com\/?p=82013"},"modified":"2025-04-24T11:44:39","modified_gmt":"2025-04-24T15:44:39","slug":"why-nurburgring-branding-bmw-rare","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82013","title":{"rendered":"Why Nurburgring Branding On BMW M Cars Will Be Rare"},"content":{"rendered":"

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\"BMW<\/div>\n
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Online stores are chock-full of N\u00fcrburgring stickers for those looking to easily add five horsepower to their cars. All jokes aside, we\u2019ve now learned why BMW typically refrains from selling cars with the official branding of the famous German track. Sylvia Neubauer, Vice President of Customer, Brand, and Sales at BMW M, explained why the new M4 special edition for China is the exception rather than the rule.<\/p>\n

In an interview at the ongoing Auto Shanghai 2025, Sylvia said it all comes down to licensing. It\u2019s a complicated and time-consuming process, making it a real challenge for BMW to secure the stamp of approval. Getting the M4 Edition N\u00fcrburgring<\/a> off the ground wasn\u2019t easy, as it took time to dot all the i\u2019s and cross all the t\u2019s. This China-only variant of the G82 features the circuit\u2019s layout embroidered in red on the headrests.<\/p>\n

The 53 cars BMW M will produce for its Chinese customers also feature \u201cN\u00fcrburgring 1\/53\u201d lettering on the door sills. Why 53? That\u2019s how many years have passed since the M division was founded. BMW\u2019s high-performance arm has collaborated with the N\u00fcrburgring for over 25 years. It\u2019s where prototypes of virtually all future models are tested. Naturally, it\u2019s also the venue for track-only cars competing in various racing series.<\/p>\n

Sylvia told us not to hold our breath for any N\u00fcrburgring-related options to become available through the BMW Individual program. We do hope that customers outside of China will one day have access to a model like the M4 Edition N\u00fcrburgring. Until then, while factory-backed Green Hell branding remains exclusive, the aftermarket scene is sure to take inspiration from this China-only special edition.<\/p>\n

If you do live in China, the M4 Edition N\u00fcrburgring is based on the Competition xDrive model. It features a red-accented kidney grille similar to that of the M4 CS<\/a>. It\u2019s available in Individual Frozen Deep Green with black-painted stripes on the hood and trunk. Priced at about $150,000, the China-only sports coupe commands a $19,000 premium over the standard car.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Online stores are chock-full of N\u00fcrburgring stickers for those looking to easily add five horsepower to their cars. All jokes aside, we\u2019ve now learned why BMW typically refrains from selling cars with the official branding of the famous German track. Sylvia Neubauer, Vice President of Customer, Brand, and Sales at BMW M, explained why the […]<\/p>\n","protected":false},"author":1,"featured_media":82014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-82013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82013"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/82014"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82013"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}