{"id":82094,"date":"2025-04-28T09:11:06","date_gmt":"2025-04-28T13:11:06","guid":{"rendered":"http:\/\/autosector.com\/?p=82094"},"modified":"2025-04-28T09:11:06","modified_gmt":"2025-04-28T13:11:06","slug":"bmw-still-wants-make-fun-cars","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82094","title":{"rendered":"BMW Still Wants To Make Fun Cars"},"content":{"rendered":"

In a world where cars are becoming increasingly autonomous, having fun behind the wheel is no longer a priority for many automakers. BMW aims to buck that trend by remaining committed to delivering exciting vehicles, whether they are M or not. Bernd K\u00f6rber, ex-MINI boss and now Head of BMW Product Management, says the \u201cjoy of driving\u201d is here to stay.<\/p>\n

Speaking with Autocar<\/em> magazine, K\u00f6rber explained that delivering thrills will become even more important in a future dominated by automation. While self-driving tech will ease the burden of commuting in crowded cities, BMW still wants you to have full control when carving up a twisty backroad. His message was echoed by Adrian van Hooydonk, Head of BMW Group Design:<\/p>\n

\n

\u201cWe want our customers always to be in control. We want them to decide when they want to drive or when the car should drive autonomously.\u201d<\/p>\n<\/blockquote>\n

The new \u201cHeart of Joy\u201d central control unit, destined for BMW\u2019s upcoming electric models, will improve handling across the board. It\u2019s not just for M cars, but also for regular models, such as the next-gen iX3<\/a>, which debuts this September. BMW has hinted that the fast-processing supercomputer will extend beyond Neue Klasse vehicles, meaning we could see it in models like the iX5 and co.<\/p>\n

Although BMW hasn\u2019t yet allowed journalists to drive the Vision Driving Experience<\/a> (VDX) concept, it certainly appears to be a hoot to drive. With 18,000 Nm (13,269 lb-ft) of torque at the wheels and over 1,300 hp on tap, excitement seems guaranteed. While the VDX itself won\u2019t make it to production, BMW says it tests the \u201climits of driving physics\u201d and represents the \u201cJoy of Driving in its ultimate form,\u201d thanks in part to the \u201cHeart of Joy\u201d brain.<\/p>\n

Marketing buzzwords aside, we\u2019ll have to wait and see how all of this translates to electric M cars. The first will be a performance sedan (\u201cZA0\u201d) in the 3 Series segment. We\u2019ve already reported it could launch before the end of 2027. Unlike the VDX, it won\u2019t be a wild quad-motor, four-digit-horsepower machine. Instead, it is rumored to have a dual-motor setup with an output that stays below 700 hp.<\/p>\n

When the electric M3 eventually arrives, it might even sound like a gas car. BMW has already teased an i4 M50-based prototype emitting an artificial inline-six soundtrack<\/a>. Whether that kind of trickery will actually enhance the \u201cjoy of driving\u201d is still up for debate. Either way, for purists, there\u2019s good news. Another six-cylinder, gas-powered M3 is on the way, giving enthusiasts many more years to enjoy ICE vehicles before they become electric. Provided that\u2019s ever going to happen\u2026<\/p>\n

Source: Autocar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a world where cars are becoming increasingly autonomous, having fun behind the wheel is no longer a priority for many automakers. BMW aims to buck that trend by remaining committed to delivering exciting vehicles, whether they are M or not. Bernd K\u00f6rber, ex-MINI boss and now Head of BMW Product Management, says the \u201cjoy […]<\/p>\n","protected":false},"author":1,"featured_media":82095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-82094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82094"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/82095"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82094"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}