{"id":82485,"date":"2025-05-19T14:44:57","date_gmt":"2025-05-19T18:44:57","guid":{"rendered":"http:\/\/autosector.com\/?p=82485"},"modified":"2025-05-19T14:44:57","modified_gmt":"2025-05-19T18:44:57","slug":"hyundai-bounces-back-china-but-this-new-ev-may-seal-the-deal","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82485","title":{"rendered":"Hyundai is making a comeback in China and this new EV might just seal the deal"},"content":{"rendered":"
\n\t\"Hyundai-new-EV-China\"<\/figure>\n

Hyundai is gaining traction where most automakers are struggling to stay afloat. Despite a flood of low-cost electric cars and an intensifying price war, Hyundai<\/a> sees an opportunity \u201cto write a new chapter\u201d with its first dedicated EV rolling out in China.<\/p>\n

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Will Hyundai\u2019s new EV spark a comeback in China?<\/h2>\n

Leading up to its debut, we thought it could be the IONIQ 4 with a sleek new look. The ELEXIO is Hyundai\u2019s first custom-tailored EV for China.<\/p>\n

During its global debut<\/a> earlier this month in Shanghai, Hyundai said China is a \u201cmust-fight place,\u201d calling it \u201cthe core of Hyundai Motor\u2019s global strategy.\u201d The company also revealed its \u201cIn China, for China, to the World\u201d strategy as it looks to make a comeback in the world\u2019s largest EV market.<\/p>\n

According to Hyundai, the company is already seeing early success. On Monday, Hyundai\u2019s joint venture in China, Beijing Hyundai, announced that its losses improved by over 100 billion won ($72 million) in the first quarter.<\/p>\n

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The company posted a net loss of 42.3 billion won in the first three months of 2025, down from the massive 146 billion won ($105 million) in Q1 2024. At this pace, Hyundai could see a profit by the second quarter in China.<\/p>\n

\"Hyundai-new-EV-China\"
Hyundai ELEXIO electric SUV (Source: Beijing Hyundai)<\/figcaption><\/figure>\n

Hyundai said lower operating costs spurred the cost improvements after the company sold its Chongqing plant last year.<\/p>\n

It\u2019s also due to rising exports. Beijing Hyundai exported 14,999 vehicles in Q1, up significantly from just 608 a year ago. Hyundai\u2019s Chinese JV is investing 8 billion yuan ( $1.1 billion) as it looks to revamp the business.<\/p>\n

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\"Hyundai-new-EV-China\"