{"id":82524,"date":"2025-05-21T17:31:28","date_gmt":"2025-05-21T21:31:28","guid":{"rendered":"https:\/\/autosector.com\/?p=82524"},"modified":"2025-05-21T17:31:28","modified_gmt":"2025-05-21T21:31:28","slug":"cadillacs-new-evs-winning-over-tesla-drivers","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82524","title":{"rendered":"Cadillac’s new luxury EVs are quickly catching on, especially among Tesla owners"},"content":{"rendered":"
\n\t\"Cadillac's-new-EVs-Tesla\"<\/figure>\n

GM\u2019s luxury brand now has a full lineup of EVs, and it\u2019s already starting to pay off. Cadillac\u2019s<\/a> EVs are quickly catching on with nearly 80% of buyers new to the brand, many of them Tesla drivers.<\/p>\n

<\/p>\n

Cadillac\u2019s new EVs are winning over Tesla drivers<\/h2>\n

Cadillac is coming off its strongest quarters since 2008 after retail sales surged 21% in the first three months of the year.<\/p>\n

After launching the new Optiq, Vistiq, and Escalade IQ, Cadillac now offers a full lineup of luxury electric SUVs. According to Brad Granz, Cadillac\u2019s global marketing director, its new EVs are attracting buyers from other brands, including Tesla.<\/p>\n

During a recent event to showcase the three-row Vistiq, Granz told CNBC<\/a><\/em> that nearly 80%, or 8 out of every 10 Cadillac EV buyers, are new to the brand.<\/p>\n

\tAdvertisement – scroll for more content<\/span><\/p>\n

\u201cWe see the opportunity to increase the conquest rate for Tesla, absolutely,\u201d Cadillac\u2019s global marketing chief added.<\/p>\n

About 25% of Cadillac Lyriq buyers are former Tesla<\/a> drivers, up from 10 to 15% previously. Cadillac expects to gain a bigger share of the luxury EV market with three new EVs rolling out across all SUV segments.<\/p>\n

\"Cadillac-Vistiq-EV\"
2026 Cadillac Vistiq electric SUV (Source: GM)<\/figcaption><\/figure>\n

The bestselling luxury EV brand<\/h2>\n

Meanwhile, Tesla has seen sales slow over the past few months amid backlash over CEO Elon Musk\u2019s political rants and support for President Donald Trump.<\/p>\n

According to the most recent S&P Global Mobility<\/em> data (via\u00a0Automotive News<\/a><\/em>), Tesla remained the top-selling EV brand in March with over 51,000 registrations, up 1.1% from March following two months of lower numbers. Cadillac, on the other hand, placed eighth<\/a> after EV registrations climbed 86%.<\/p>\n

\"Cadillac's-new-EVs-Tesla\"
Cadillac Optiq EV (Source: Cadillac)<\/figcaption><\/figure>\n

Cadillac\u2019s EV lineup this year includes the midsize Lyriq, the entry-level Optiq, the three-row Vistiq, and the larger Escalade IQ.<\/p>\n

The 2026 Cadillac Optiq<\/a>, which is about the same size as the Tesla Model Y, starts at $54,390 and has a range of up to 302 miles.<\/p>\n

\"Cadillac-Optiq-EV-interior\"
Cadillac Optiq interior (Source: Cadillac)<\/figcaption><\/figure>\n

Dubbed the \u201cmini Escalade,\u201d the Vistiq<\/a> is Cadillac\u2019s new three-row luxury electric SUV, starting at $78,790. Meanwhile, the massive Escalade IQ<\/a> starts at about $130,000. Later this year, it will add the ultra-luxury Celestiq, priced at around $340,000.<\/p>\n

According to Edmunds.com<\/em> (via CNBC<\/em>), shoppers who look at a new Cadillac EV rarely look at a Tesla vehicle at the same time (cross-shop). In other words, those choosing an electric Cadillac are not even considering a Tesla.<\/p>\n

\"Cadillac-Lyriq-V-EV\"
2026 Cadillac Lyriq-V (Source: GM)<\/figcaption><\/figure>\n

The top cross-shopped vehicles for Cadillac\u2019s Lyriq include the Optiq, Acura ZDX, Ford Mustang Mach-E, BMW iX, Kia EV9, and Chevy\u2019s Blazer and Equinox EVs.<\/p>\n

Cadillac\u2019s goal is to be the bestselling luxury EV brand this year, but that doesn\u2019t include Tesla. \u201cWe\u2019re really poised for success. We\u2019re going to take this portfolio, now that Vistiq is rounding out the SUV portfolio, and become the No. 1, tier-one EV luxury brand,\u201d Franz said.<\/p>\n

With new EVs arriving, will Cadillac see even more Tesla drivers trade in? Comment below and let us know your thoughts.<\/p>\n

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FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

GM\u2019s luxury brand now has a full lineup of EVs, and it\u2019s already starting to pay off. Cadillac\u2019s EVs are quickly catching on with nearly 80% of buyers new to the brand, many of them Tesla drivers. Cadillac\u2019s new EVs are winning over Tesla drivers Cadillac is coming off its strongest quarters since 2008 after […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-82524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82524"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82524"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}