{"id":82619,"date":"2025-05-27T09:33:42","date_gmt":"2025-05-27T13:33:42","guid":{"rendered":"http:\/\/autosector.com\/?p=82619"},"modified":"2025-05-27T09:33:42","modified_gmt":"2025-05-27T13:33:42","slug":"tesla-tsla-keeps-getting-worse-in-europe-despite-electric-car-sales-surging","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82619","title":{"rendered":"Tesla (TSLA) keeps getting worse in Europe despite electric car sales surging"},"content":{"rendered":"
\n\t\"Tesla<\/figure>\n

Tesla\u2019s (TSLA) situation in Europe continues to deteriorate, despite electric car sales surging and the new Model Y now being available.<\/p>\n

<\/p>\n

The European Automobile Manufacturers Association (ACEA) released the latest complete data for European vehicle sales for April 2025 today, and it confirmed that Tesla\u2019s total sales in EU, EFTA, and UK amounted to 7,261 units \u2013 down 49% year-over-year:<\/p>\n

\"\"<\/figure>\n

Tesla\u2019s deliveries in Europe are now down 38.8% year-over-year for the first four months of the year.<\/p>\n

During that same period, battery-electric vehicle sales grew 26.4% in the market and 34.1% in April alone.<\/p>\n

\tAdvertisement – scroll for more content<\/span><\/p>\n

Last week, we reported that Tesla CEO Elon Musk claimed \u201cevery manufacturer\u201d is experiencing demand problems in Europe, with \u201cno exception.\u201d<\/a><\/p>\n

As we can see from the ACEA data, that\u2019s not true. The Volkswagen Group, Renault, BMW, and SAIC are all up year-to-date and in April.<\/p>\n

Tesla\u2019s problems persist into May. The data coming from European markets that report daily car registration shows that Tesla\u2019s Q2 is still tracking barely above Q1 and significantly below Q2 2024:<\/p>\n

\"\"<\/figure>\n

In Q1 2025, Tesla blamed its poor performance on the Model Y changeover, but it doesn\u2019t have this excuse in Q2.<\/p>\n

The automaker is currently offering record discounts and incentives to buy in most markets<\/a>, including Europe. It also has its new Model Y available, but it is clear that Tesla is suffering from demand problem as its sales are down in virtually all markets.<\/p>\n

Electrek\u2019s Take<\/h2>\n

The narrative that everyone is having demand problems in Europe is not true, mainly when you focus on battery-electric vehicles.<\/p>\n

Sales are way up. Tesla is the exception in BEVs.<\/p>\n

It\u2019s true that the Model Y changeover had an impact in Q1, but it wasn\u2019t fair to blame the full decline on it. A significant portion of Tesla\u2019s issues in Q1 was related to brand damage, primarily due to its CEO, Elon Musk, and this is now becoming clear in Q2.<\/p>\n

There\u2019s room to get worried as competition is only going to get tougher.<\/p>\n

The brand damage occurring just as customers are gaining more options is not positive for Tesla.<\/p>\n

At this point, it\u2019s not clear what Tesla can do to turn things around in Europe. Distancing itself from Musk could help, but even then, it looks like Tesla would need a lot more to get out of an almost 50% drop.<\/p>\n

\n

FTC: We use income earning auto affiliate links.<\/em> More.<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Tesla\u2019s (TSLA) situation in Europe continues to deteriorate, despite electric car sales surging and the new Model Y now being available. The European Automobile Manufacturers Association (ACEA) released the latest complete data for European vehicle sales for April 2025 today, and it confirmed that Tesla\u2019s total sales in EU, EFTA, and UK amounted to 7,261 […]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-82619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82619"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82619"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}