{"id":82622,"date":"2025-05-27T12:56:32","date_gmt":"2025-05-27T16:56:32","guid":{"rendered":"https:\/\/autosector.com\/?p=82622"},"modified":"2025-05-27T12:56:32","modified_gmt":"2025-05-27T16:56:32","slug":"bmw-m3-electric-frank-van-meel-interview","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82622","title":{"rendered":"BMW M CEO on Electrification: \u201cIt\u2019s Going to Be a Typical M\u2014Just Much Quicker\u201d"},"content":{"rendered":"<p>Widespread electrification of the automobile is a divisive subject in the auto enthusiast community. On the one hand, electric cars offer effortless acceleration. On the other hand, taking the internal combustion engine out of the equation leaves many believing driving an EV hardly qualifies as \u201cmotoring\u201d at all. It\u2019s a topic that is impossible to ignore as an automaker \u2014 but especially when you\u2019re BMW M, a marque that leans on its motorsport heritage so hard it\u2019s <em>literally<\/em> the name of the brand. But electrification doesn\u2019t have BMW M CEO Frank van Meel worried. Words he shared with the press at <a href=\"https:\/\/www.bmwblog.com\/2025\/05\/26\/bmw-507-wins-public-vote-concorso-eleganza-villa-deste\/\">Concorso d\u2019Eleganza Villa d\u2019Este<\/a> indicated quite the opposite.<\/p>\n<h3>BMW M Has Always Been More Than Just a Drivetrain<\/h3>\n<figure id=\"attachment_486110\" aria-describedby=\"caption-attachment-486110\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-486110 size-medium\" title=\"bmw-s14-evo-engine-00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-830x623.jpg\" alt=\"BMW S58\" width=\"830\" height=\"623\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload wp-image-486110 size-medium\" title=\"bmw-s14-evo-engine-00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20623%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-830x623.jpg\" alt=\"BMW S58\" width=\"830\" height=\"623\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/2025-bmw-m4-competition-s58-engine.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><figcaption id=\"caption-attachment-486110\" class=\"wp-caption-text\">Photo: Steven Paul<\/figcaption><\/figure>\n<p>When it comes to BMW \u2014 and M cars like the M3, specifically \u2014 sales and performance figures have always contradicted the naysayers when it comes to replacing a beloved generation with the next big thing. Frank dramatically illustrates this by walking through each generation of the M3 and the in-period criticisms it received. When the E36 M3 replaced the original, four-pot E30 M3: \u201cFour-cylinder engines were what you needed to have. Then we changed to six-cylinder, naturally aspirated engines. And everyone said, \u2018Why six? Why should I do it?\u2019 But then everyone drove the car, and, actually, it was an M3, and we sold more than with the four-cylinder range. Then we changed to V8, high rev,\u201d he says, pausing. He\u2019s talking, of course, about the E90 M3 that succeeded the E46 M3. \u201cThe same thing, again; more weight on the front axle, weight distribution,\u201d echoing enthusiasts of the day\u2019s concerns about moving to a V8. \u201cBut again, it was an M3 and it drove like an M3 and everyone was happy, and we sold more than before.\u201d The trend, as you can imagine, holds true with the F80 and its turbocharged inline-six.<\/p>\n<p>\u201cNow, we are currently looking into going to a pure electric one, which actually, again, will drive better than all its predecessors, and will be as emotional as its predecessors as well,\u201d Frank says. He\u2019s referring to the upcoming all-electric M3, which has already been spotted <a href=\"https:\/\/www.bmwblog.com\/2025\/03\/27\/electric-bmw-m3-nurburgring-test\/\">testing on the N\u00fcrburgring<\/a>. \u201cIt\u2019s going to be a typical M, it\u2019s just going to be much quicker,\u201d van Meel says. \u201cIt\u2019s even more precise and even quicker than everything you\u2019ve seen before.\u201d He draws another parallel to the introduction of M xDrive on the F90 M5. Frank says describing it as all-wheel drive simply doesn\u2019t do it justice; it was always rear-wheel drive with additional traction. \u201cEveryone was afraid that the car would just go straight forward, no rear wheel bias dynamics anymore. And then everyone noticed it\u2019s rear wheel drive with more traction,\u201d he said.<\/p>\n<p>To van Meel\u2019s credit, he makes some very good points. M cars have always bounced around with different drivetrains; arguably, the only true standard is that intangible \u201cM-ness\u201d. \u201cEvery time you sit in an M, and you drive an M, you say, \u2018this is an M\u2026I didn\u2019t exactly know what I expected, but now that I\u2019m in the car, that\u2019s it,\u2019 and it\u2019s all about emotion in motorsport, and that is more or less independent from the drivetrain.\u201d Anyone who has driven more than one or two M vehicles \u2014 particularly, the M SUVs \u2014 will likely understand the sentiment.<\/p>\n<h3>Neue Klasse is Built to Be \u201cthe Perfect M Car\u201d<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-490184\" title=\"bmw-neue-klasse-sedan-prototype-09\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-830x537.jpg\" alt=\"\" width=\"830\" height=\"537\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-830x537.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-1583x1024.jpg 1583w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-768x497.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-1536x994.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-490184\" title=\"bmw-neue-klasse-sedan-prototype-09\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20537%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-830x537.jpg\" alt=\"\" width=\"830\" height=\"537\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-830x537.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-1583x1024.jpg 1583w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-768x497.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09-1536x994.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/bmw-neue-klasse-sedan-prototype-09.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>But BMW M\u2019s ability to capture M-ness isn\u2019t the only reason van Meel seems excited for BMW M EVs. BMW\u2019s upcoming <a href=\"https:\/\/www.bmwblog.com\/2024\/12\/28\/2025-bmw-roadmap-car-launches\/\">Neue Klasse (NCAR) models<\/a> will be imbued with M-ness from the ground up. Notably, the architecture is a bit of a departure from what BMW\u2019s doing on a large scale today. Largely, the current offerings are platform sharing with gasoline models (see the i4, i5, i7). NK models \u201care built for the single purpose of making the perfect electric car,\u201d Frank says, \u201cand that you can see in driving dynamics, range, everything. Everything we need for M in the Neue Klasse had to be integrated in the whole setup of the Neue Klasse right from the start.\u201d Frank goes on to say that sometimes, if the M DNA isn\u2019t already in consideration from the onset of the platform\u2019s design, \u201cit\u2019s sometimes impossible to add it.\u201d<\/p>\n<p>A large portion of what makes the Neue Klasse set up to be a real stunner? BMW\u2019s <a href=\"https:\/\/www.bmwblog.com\/2023\/09\/05\/what-is-the-bmw-heart-of-joy\/\">Heart of Joy<\/a>. Frank says it\u2019s a win-win; every NK vehicle comes with Heart of Joy and enjoys those inherent advantages. While standard NK cars will have a lot of M features integrated, there\u2019s still much to do. \u201cWe can adapt everything we need on top for M into that to make the perfect M car,\u201d he says. Power output, cooling, charging, and dynamics are the key sticking points. These finer details are, according to Frank, \u201cwhat makes M, M.\u201d<\/p>\n<h3>He\u2019s the M Boss For a Reason<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-500738\" title=\"BMW M2 CS FRANK VAN MEEL OLIVER HEILMER 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-830x553.jpg\" alt=\"BMW M2 CS FRANK VAN MEEL OLIVER HEILMER 00\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-500738\" title=\"BMW M2 CS FRANK VAN MEEL OLIVER HEILMER 00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-830x553.jpg\" alt=\"BMW M2 CS FRANK VAN MEEL OLIVER HEILMER 00\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/05\/bmw-m2-cs-frank-van-meel-oliver-heilmer-00.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>It\u2019s hard to deny that Frank van Meel, CEO of BMW M, might know a thing or two about what makes an M car come alive. \u201cI\u2019m a racer, I\u2019m a car guy. I\u2019m a crazy car guy,\u201d Frank starts. \u201cWhat we\u2019re currently doing with electrification, once that comes to the market, you will say \u2018I didn\u2019t see that coming.\u2019\u201d Don\u2019t forget: BMW plans to offer a manual, gas-powered M3 as long as possible, too. \u201cWe will offer both,\u201d Frank says. But he views that as a good thing, an advantage that will ultimately benefit customers. \u201cWe have the best benchmark in house with the six-cylinder M3 right now, and we are pushing the limits there. And on the other hand, we have the electrified M3 also pushing limits,\u201d he says. \u201cAnd maybe you just say, \u2018I buy both.\u2019\u201d Maybe, Frank. Maybe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Widespread electrification of the automobile is a divisive subject in the auto enthusiast community. On the one hand, electric cars offer effortless acceleration. On the other hand, taking the internal combustion engine out of the equation leaves many believing driving an EV hardly qualifies as \u201cmotoring\u201d at all. It\u2019s a topic that is impossible to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-82622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82622"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/82623"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82622"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}