{"id":82634,"date":"2025-05-27T17:41:49","date_gmt":"2025-05-27T21:41:49","guid":{"rendered":"https:\/\/autosector.com\/?p=82634"},"modified":"2025-05-27T17:41:49","modified_gmt":"2025-05-27T21:41:49","slug":"byd-takes-control-another-ev-market-global-push-heats-up","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82634","title":{"rendered":"BYD takes control in another key EV market as its global push heats up"},"content":{"rendered":"<figure class=\"img-border featured-image\">\n\t<img fetchpriority=\"high\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia.jpeg?quality=82&amp;strip=all&amp;w=1400\" class=\"skip-lazy wp-post-image\" alt=\"BYD-control-EV-Australia\" srcset=\"https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia.jpeg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia.jpeg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia.jpeg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia.jpeg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w\" decoding=\"async\" fetchpriority=\"high\"\/><\/figure>\n<p>The world\u2019s leading electric vehicle (EV) maker is rapidly expanding overseas. After taking control of vehicle sales in Germany last year, <a href=\"https:\/\/electrek.co\/guides\/byd\/\">BYD<\/a> is about to do the same in another key overseas EV market. <\/p>\n<p><span id=\"more-417961\"\/><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-byd-to-take-control-of-ev-distribution-in-australia\">BYD to take control of EV distribution in Australia<\/h2>\n<p>Last August, BYD <a href=\"https:\/\/electrek.co\/2024\/08\/30\/byds-bold-move-germany-could-spell-big-trouble-volkswagen\/\">reached an agreement<\/a> with Heden Mobility Group to acquire Heden Electric, which was responsible for importing its vehicles and spare parts for sale in Germany.<\/p>\n<p>The move gives BYD more control over pricing and other areas of distribution as it expands the brand overseas. By taking over control, the company can sell its vehicles directly to buyers. And, it can also set prices.<\/p>\n<p>According to <em>EVDirect<\/em>, BYD\u2019s official distributor in Australia, the company is preparing for a similar move in the region. Luke Todd, founder and chairman of <em>EVDirect<\/em>, said the takeover would help unlock BYD\u2019s potential in Australia.<\/p>\n<p>\t<span class=\"outbrain-ad-label\">Advertisement &#8211; scroll for more content<\/span><\/p>\n<p>Todd said the first phase was proving that the \u201cBYD brand would thrive here,\u201d and the next phase will make EV ownership \u201ceasier and more accessible than ever.\u201d<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"BYD-control-EV-distribution\" class=\"wp-image-413714\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-EVs-April.jpeg?resize=290,145 290w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">BYD Sealion 7 electric SUV (Source: BYD)<\/figcaption><\/figure>\n<p>Since launching its first vehicle, the Atto 3 SUV, in 2022, BYD has become one of the fastest-growing car brands in Australia.<\/p>\n<p>BYD now offers a complete lineup of six vehicles, ranging from the low-cost Dolphin and Atto 3 to mid-size SUVs (Sealion 6 and 7), electric sedans (Seal), and even a pickup (Shark 6).<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"BYD-control-EV-Australia\" class=\"wp-image-417980\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-2.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">BYD Shark PHEV pickup truck launch in Australia (Source: BYD)<\/figcaption><\/figure>\n<p>Earlier this year, the company introduced a new entry-level \u201cEssentials\u201d trim, slashing prices across its entire lineup. <\/p>\n<p>According to <em><a href=\"https:\/\/thedriven.io\/2025\/05\/05\/australian-electric-vehicle-sales-by-month-and-by-model-in-2025-2\/\">TheDriven<\/a><\/em>, BYD has three of the top 10 best-selling electric vehicles (EVs) in Australia as of April. The Sealion 7, launched in just February, placed fifth with 1,473 units sold, trailing the Tesla Model Y (3,394), Model 3 (2,266), MG4 (1,698), and Kia EV5 (1,509).<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"BYD-control-EV-Australia\" class=\"wp-image-417983\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/BYD-control-EV-Australia-3.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">BYD Sealion 7 launch event in Australia (Source: BYD)<\/figcaption><\/figure>\n<p>BYD\u2019s Atto 3 took sixth (956) while the Seal (637) and Dolphin (431) placed ninth and 14th through the first four months of 2025, respectively.<\/p>\n<p>Taking control of distribution is expected to help improve service for current BYD drivers and will likely boost EV adoption in Australia.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-electrek-s-take\">Electrek\u2019s Take<\/h2>\n<p>BYD\u2019s sales are surging in China and overseas. In April, BYD <a href=\"https:\/\/electrek.co\/2025\/05\/22\/byd-taking-europe-by-storm-top-selling-ev-just-landed\/\">sold more electric vehicles<\/a> (EVs) in Europe than Tesla for the first time. Now, it\u2019s launching its best-selling and most affordable electric car, the <a href=\"https:\/\/electrek.co\/2025\/05\/21\/byds-best-selling-ev-arrives-europe-as-dolphin-surf\/\">Dolphin Surf<\/a> (also known as the Seagull EV in China).<\/p>\n<p><em>S&amp;P Global Mobility<\/em> <a href=\"https:\/\/www.spglobal.com\/automotive-insights\/en\/blogs\/2025\/02\/byd-in-europe-expansion\">is calling for<\/a> BYD to more than double its sales in Europe this year to around 186,000 units.<\/p>\n<p>And clearly it\u2019s not just Europe. BYD is quickly establishing its presence in major overseas markets, including Mexico, Brazil, Thailand, Australia, New Zealand, and many others.<\/p>\n<p>With local production coming online and new, custom-tailored vehicles launching, BYD is laying the groundwork to continue gaining global market share over the next few years as the industry shifts toward electric vehicles. And that\u2019s not even scratching the surface, with BYD\u2019s new battery and <a href=\"https:\/\/electrek.co\/2025\/04\/09\/byd-launches-first-evs-with-ultra-fast-charging-starting-at-30000\/\">ultra-fast EV charging technology<\/a> set to change the game.<\/p>\n<p><em>Source: EVDirect, <a href=\"https:\/\/thedriven.io\/2025\/05\/26\/byd-to-take-control-of-australian-distribution-of-its-evs-and-plug-in-hybrids\/\">TheDriven<\/a><\/em><\/p>\n<div class=\"ad-disclaimer-container\" readability=\"6.3518518518519\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/electrek.co\/about\/#affiliate\">More.<\/a><\/p>\n<p><!-- post ad --><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world\u2019s leading electric vehicle (EV) maker is rapidly expanding overseas. After taking control of vehicle sales in Germany last year, BYD is about to do the same in another key overseas EV market. BYD to take control of EV distribution in Australia Last August, BYD reached an agreement with Heden Mobility Group to acquire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-82634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82634"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/82634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}