{"id":82686,"date":"2025-05-30T07:00:30","date_gmt":"2025-05-30T11:00:30","guid":{"rendered":"http:\/\/autosector.com\/?p=82686"},"modified":"2025-05-30T07:00:30","modified_gmt":"2025-05-30T11:00:30","slug":"bmw-design-future-interview","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=82686","title":{"rendered":"From Hofmeister to Hypermodern: BMW\u2019s Design Chiefs Speak Out"},"content":{"rendered":"

Design is a big deal at BMW. Iconic cues like kidney grilles, Hofmeister kinks, and quad-headlights once dominated every model in the lineup. But those days are mostly in the past \u2014 that\u2019s what we learned in a quick interview with three of the biggest BMW design names in the game today. We join Adrian van Hooydonk, Maximilian Missoni, and Oliver Heilmer to learn a little bit more about the state of design at BMW in 2025.<\/p>\n

Say Goodbye to \u201cClassic\u201d BMW Design; Supposedly, You Won\u2019t Miss It<\/h3>\n


In terms of design, Adrian feels the only way to evolve is to continue \u201cmoving forward.\u201d And he thinks Neue Klasse<\/a> is a big jump. \u201cYou will see in Neue Klasse design something very new, I believe. Almost like we\u2019re skipping one generation, jumping one generation. That\u2019s how new I think it will be.\u201d This is all done without completely abandoning the old BMW DNA, though: \u201cYou can trace it back to our heritage,\u201d he begins. \u201cYou can trace it back all the way to the BMW 1800<\/a> from the 60s. That\u2019s BMW philosophy in a nutshell. We stay true to where we\u2019re coming from, but we always keep moving forward.\u201d<\/p>\n

Max Missoni\u2019s Already Looking Forward, But Remembers the Past<\/h3>\n
Maximilian Missoni, BMW\u2019s design chief of upper mid-size and luxury class models