{"id":83360,"date":"2025-08-28T11:55:27","date_gmt":"2025-08-28T15:55:27","guid":{"rendered":"http:\/\/autosector.com\/?p=83360"},"modified":"2025-08-28T11:55:27","modified_gmt":"2025-08-28T15:55:27","slug":"bmw-engines-mercedes-partnership-analysis","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83360","title":{"rendered":"BMW Engines Could Power Future Mercedes Models \u2014 Here\u2019s Who Really Wins"},"content":{"rendered":"

BMW engines in Mercedes cars? It sounds unlikely, but reports of a potential BMW\u2013Mercedes alliance<\/a> suggest that\u2019s exactly what could happen later this decade. The deal \u2014 still far from finalized \u2014 would see Mercedes leaning on BMW\u2019s proven 2.0-liter B48 engine to help meet looming Euro 7 regulations.<\/p>\n

At least, one that isn\u2019t sourced from China\u2019s Geely. This is due in part to Mercedes\u2019s single-track focus on electrification over the last few years. Using BMW\u2019s 2.0-liter B48 engine is the perfect workaround, allowing Mercedes access to a proven engine with zero R&D costs. Those are some serious upsides. But BMW might still be the bigger winner if the deal goes through.<\/p>\n

The Optics of BMW Engines Powering Mercedes Models<\/h3>\n

If you\u2019re BMW, you have to love how this looks. The BMW-Mercedes rivalry almost certainly needs no introduction to anyone reading this. A Bavarian power plant under the hood of a Mercedes is likely as close as either automaker will get to truly \u201cwinning\u201d the fight. BMW wins a larger marketing war \u2014 thanks to headlines like these \u2014 and smaller ones, too, every time a Mercedes owner pops the hood. On the other hand, it\u2019s unlikely these engines would find their way under the hood of true \u201centhusiast\u201d Benz models. So, perhaps take the \u201cpopping the hood\u201d bit metaphorically.<\/p>\n

BMW also wins in a more \u201creal,\u201d way. That is, securing the sale of tens of thousands more B48 engines than they otherwise would sell. BMW has the capacity over in the Steyr plant<\/a> to produce and provide 2.0-liters to Mercedes. Fully utilizing Steyr gets a better return on BMW\u2019s dollar. Then, of course, there\u2019s also whatever amount Mercedes is paying per engine. It\u2019s a clear win for BMW.<\/p>\n

Potential Wins for Mercedes<\/h3>\n

If it was anyone but Mercedes, it wouldn\u2019t matter. BMW already provides engines to a variety of other marques, including Land Rover, Toyota<\/a>, and Morgan. While it\u2019s a big deal to enthusiasts and maybe a handful of customers, most customers won\u2019t know or care about the engine swap. Even a portion that are well-read enough to know about it likely won\u2019t mind, either recognizing that BMW makes a quality engine or that it\u2019s simply the state of the automotive industry today. There\u2019s also the fringe possibility that Mercedes ends up making a better BMW than BMW does. Powertrain is half the equation, and starting with a great one essentially allows you to start on second base.<\/p>\n

We think BMW comes out ahead in this deal. It\u2019s all good news for a brand that, these days, already gets a ton of positive praise. Meanwhile, Mercedes looks ill-prepared for the future and has to shell out some cash just to stay competitive. Hey, it\u2019s still a better look than using Geely engines.<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW engines in Mercedes cars? It sounds unlikely, but reports of a potential BMW\u2013Mercedes alliance suggest that\u2019s exactly what could happen later this decade. The deal \u2014 still far from finalized \u2014 would see Mercedes leaning on BMW\u2019s proven 2.0-liter B48 engine to help meet looming Euro 7 regulations. At least, one that isn\u2019t sourced […]<\/p>\n","protected":false},"author":1,"featured_media":83361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83360"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/83361"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}