{"id":83455,"date":"2025-09-02T12:51:27","date_gmt":"2025-09-02T16:51:27","guid":{"rendered":"https:\/\/autosector.com\/?p=83455"},"modified":"2025-09-02T12:51:27","modified_gmt":"2025-09-02T16:51:27","slug":"bmw-multi-drivetrain-strategy-future","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83455","title":{"rendered":"Why BMW\u2019s Bet on Gas, Hybrids, EVs, and Hydrogen Is Paying Off"},"content":{"rendered":"<p>Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that hesitation looks more like foresight \u2014 because BMW may be the only premium carmaker that actually read the market correctly.<\/p>\n<h3>BMW\u2019s Bet on Every Drivetrain Might Be the Smartest Move in the Industry<\/h3>\n<p>Automakers love certainty. It makes for bold headlines, confident roadmaps, and the kind of PR statements that get repeated for years. Over the last half decade, Volkswagen, Mercedes-Benz, and GM all declared that the future was battery-electric and nothing else. Internal combustion was over, hybrids were irrelevant, and hydrogen was a distraction.<\/p>\n<p>BMW never played along. Instead of declaring the death of combustion or promising an all-electric lineup, it doubled down on complexity which is so not German. Gasoline and diesel would remain in the portfolio. Plug-in hybrids would stay. EVs would come in multiple flavors and architectures. Hydrogen would live on. <a href=\"https:\/\/www.bmwblog.com\/2025\/06\/06\/bmw-x5-g65-range-extending-engine\/\">Range extenders weren\u2019t ruled out<\/a>. Critics said BMW lacked direction. And we were some of those critics. In reality, Munich was preparing for the one certainty that mattered: uncertainty.<\/p>\n<h3>The Architecture of Flexibility<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-433857\" title=\"bmw-fuel-cells-production-08\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-830x498.jpg\" alt=\"\" width=\"830\" height=\"498\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-830x498.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-1707x1024.jpg 1707w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-768x461.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-1536x922.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-433857\" title=\"bmw-fuel-cells-production-08\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20498%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-830x498.jpg\" alt=\"\" width=\"830\" height=\"498\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-830x498.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-1707x1024.jpg 1707w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-768x461.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08-1536x922.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2022\/08\/bmw-fuel-cells-production-08.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a> <a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-504656\" title=\"BMN NEUE KLASSE HYDROGEN CLAR 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-830x623.jpg\" alt=\"Composite image showing BMW hydrogen drivetrain, Neue Klasse EV technology, and CLAR platform\" width=\"830\" height=\"623\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-504656\" title=\"BMN NEUE KLASSE HYDROGEN CLAR 00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20623%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-830x623.jpg\" alt=\"Composite image showing BMW hydrogen drivetrain, Neue Klasse EV technology, and CLAR platform\" width=\"830\" height=\"623\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/bmn-neue-klasse-hydrogen-clar-00.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>BMW\u2019s strategy isn\u2019t just about keeping multiple drivetrains alive \u2014 it\u2019s about building the platforms to support them. This is an approach we\u2019ve seen since the <a href=\"https:\/\/www.bmwblog.com\/2025\/07\/30\/bmw-project-i-electric-car-history\/\">inception of the BMW i sub-brand<\/a>.<\/p>\n<p>At one end, you have <a href=\"https:\/\/www.bmwblog.com\/2020\/11\/04\/bmw-clar-2025\/\">CLAR<\/a>, the rear-wheel-drive-based platform that underpins the 3 Series, 5 Series, 7 Series, and their SUV counterparts. CLAR is flexible enough to support combustion, plug-in hybrid, and battery-electric drivetrains. <a href=\"https:\/\/www.bmwblog.com\/2023\/02\/27\/bmw-ix5-hydrogen-test-drive\/\">And even hydrogen<\/a>. It\u2019s the backbone of BMW\u2019s current lineup, and it isn\u2019t going anywhere. Even as Neue Klasse arrives, CLAR will continue to evolve, blending in technology from Toyota partnerships for hydrogen and learnings from EV development. Crucially, it will also serve as the basis for <a href=\"https:\/\/www.bmwblog.com\/2025\/09\/02\/bmw-next-gen-hydrogen-fuel-cell-prototype-production\/\">BMW\u2019s hydrogen project starting in 2028<\/a>, giving the company yet another drivetrain to offer without reinventing the wheel.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-454908\" title=\"2024-bmw-x1-m35i-photos-07\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-830x553.jpg\" alt=\"BMW X1 M35 built on FAAR platform\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-454908\" title=\"2024-bmw-x1-m35i-photos-07\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-830x553.jpg\" alt=\"BMW X1 M35 built on FAAR platform\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/07\/2024-bmw-x1-m35i-photos-07.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Then there\u2019s <a href=\"https:\/\/www.bmwblog.com\/2024\/03\/29\/what-is-the-bmw-faar-platform\/\">FAAR<\/a>, the front-wheel-drive architecture that carries smaller models like the X1, 1 Series, and 2 Series Active Tourer. Here too, BMW keeps all options on the table: efficient gasoline and diesel engines, hybrids, and even entry-level EVs, like the <a href=\"https:\/\/www.bmwblog.com\/2024\/03\/05\/2025-mini-countryman-se-all4-review\/\">MINI Countryman SE<\/a>.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-497130\" title=\"bmw neue klasse superbrains 03\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-830x467.jpg\" alt=\"bmw neue klasse superbrains 03\" width=\"830\" height=\"467\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-830x467.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-1820x1024.jpg 1820w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-768x432.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-1536x864.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-497130\" title=\"bmw neue klasse superbrains 03\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20467%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-830x467.jpg\" alt=\"bmw neue klasse superbrains 03\" width=\"830\" height=\"467\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-830x467.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-1820x1024.jpg 1820w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-768x432.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03-1536x864.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-03.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Looking forward, the <a href=\"https:\/\/www.bmwblog.com\/2024\/01\/29\/what-is-the-bmw-ncar\/\">Neue Klasse (NCAR)<\/a> represents BMW\u2019s dedicated EV future. Launching in 2025, it\u2019s built from the ground up for electrification, using sixth-generation batteries with 30% more range, 30% faster charging, and significant efficiency gains. Neue Klasse is where the brand\u2019s clean-sheet EVs will live \u2014 sleek sedans and crossovers that define the next decade of BMW design and technology.<\/p>\n<h3>Neue Klasse Is More Than EVs Though<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-497127\" title=\"bmw neue klasse superbrains 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-830x467.jpg\" alt=\"bmw neue klasse superbrains 00\" width=\"830\" height=\"467\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-830x467.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-1820x1024.jpg 1820w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-768x432.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-1536x864.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-497127\" title=\"bmw neue klasse superbrains 00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20467%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-830x467.jpg\" alt=\"bmw neue klasse superbrains 00\" width=\"830\" height=\"467\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-830x467.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-1820x1024.jpg 1820w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-768x432.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00-1536x864.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/bmw-neue-klasse-superbrains-00.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>But Neue Klasse isn\u2019t limited to battery-electric drivetrains. BMW is allegedly investigating range extenders built on NCAR, particularly for China where the formula has found surprising success. In fact, BMW isn\u2019t a stranger to the concept. The <a href=\"https:\/\/www.bmwblog.com\/2017\/05\/01\/test-drive-2017-bmw-i3-rex-94-ah-114-miles-enough\/\">BMW i3 with Range Extender (REx)<\/a> was a clever solution for a world not yet ready to rely solely on charging networks. Speaking personally, as the editor-in-chief of BMWBLOG, I owned four i3s with REx. It was a product that simply made sense at the time \u2014 the pure electric i3 didn\u2019t have the range for long trips, and the REx gave it flexibility that customers valued. Looking at today\u2019s market in China, it\u2019s easy to see why BMW would consider dusting off that idea and applying it to the Neue Klasse.<\/p>\n<p>Together, these platforms form an interlocking strategy: CLAR and FAAR for flexibility across combustion and hybrids, Neue Klasse for pure EVs and maybe range extenders, and hydrogen systems layered on top. It\u2019s a complicated puzzle \u2014 and that\u2019s the point.<\/p>\n<h3>From Skepticism to Vindication<\/h3>\n<p>I\u2019ll be honest: a few years ago, even we at BMWBLOG were skeptical. Like many, we thought the industry\u2019s EV-only narrative made sense. Electric cars felt inevitable, and BMW\u2019s refusal to commit looked cautious, even timid.<\/p>\n<p>But BMW\u2019s leadership clearly had a different vision \u2014 one that balanced electrification with realism. And today, that vision has paid off. Walk into a BMW customer\u2019s garage and you\u2019re more likely to see a mix of ICE and EVs rather than a one-size-fits-all solution. Families run an <a href=\"https:\/\/www.bmwblog.com\/2023\/11\/13\/2024-bmw-x5-xdrive50e-review\/\">X5 plug-in hybrid<\/a> alongside an i4. Enthusiasts hold onto an M3 while adding an iX (<a href=\"https:\/\/www.bmwblog.com\/2024\/07\/04\/long-term-review-bmw-ix-m60\/\">I was one of them<\/a>) Customers are choosing technology that fits their lifestyle, not what the industry told them they should want.<\/p>\n<p>BMW anticipated this reality better than most.<\/p>\n<h3>Why Hedging Matters<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-459432\" title=\"bmw-ix5-hydrogen-testing-01\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-830x553.jpg\" alt=\"BMW iX5 Hydrogen driving on the street\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-459432\" title=\"bmw-ix5-hydrogen-testing-01\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-830x553.jpg\" alt=\"BMW iX5 Hydrogen driving on the street\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/09\/bmw-ix5-hydrogen-testing-01.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>While BMW was building flexibility, its competitors were building walls. Volkswagen went all-in on the ID family, only to scale back production as demand lagged. Mercedes-Benz pledged to go all-electric by the early 2030s, then quietly admitted that hybrids and combustion would stick around \u201cas long as customers want them.\u201d GM abandoned hybrids to chase Tesla, then sheepishly reintroduced them.<\/p>\n<p>The auto industry wanted a single solution. Customers wanted choices.<\/p>\n<p>Another piece of this puzzle is regulation. Over a decade ago, governments in Europe, the U.S., and Asia have all announced aggressive EV targets. But deadlines keep shifting, incentives come and go, and political winds change quickly.<\/p>\n<p>BMW\u2019s multi-path strategy insulates it a bit more from these swings. If regulators push harder for EVs, Neue Klasse can carry the load. If markets drag their feet, CLAR and FAAR can keep combustion and hybrids flowing. If hydrogen subsidies ramp up \u2014 as they are in Japan, Korea, and parts of Europe \u2014 BMW already has production lined up. This flexibility is less glamorous than a bold headline, but it\u2019s far more resilient in practice.<\/p>\n<h3>Protecting the Soul of the Brand<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-324020\" title=\"BMW-S58-engine-29\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-830x553.jpg\" alt=\"BMW S58 engine bay\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-1024x683.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29.jpg 1900w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-324020\" title=\"BMW-S58-engine-29\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-830x553.jpg\" alt=\"BMW S58 engine bay\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-1024x683.jpg 1024w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2019\/02\/BMW-S58-engine-29.jpg 1900w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>This approach also safeguards BMW\u2019s DNA. For enthusiasts, it means M cars with inline-sixes and V8s won\u2019t vanish overnight. We will see a <a href=\"https:\/\/www.bmwblog.com\/2024\/12\/11\/bmw-m3-electric-neue-klasse-prototype-preview\/\">first-ever M3 electric<\/a>, but that will be followed by a <a href=\"https:\/\/www.bmwblog.com\/2024\/10\/25\/g84-bmw-m3-will-enter-production-in-july-2028\/\">gasoline version<\/a> as well. For Rolls-Royce, it means the <a href=\"https:\/\/www.bmwblog.com\/2023\/07\/03\/rolls-royce-spectre-review\/\">electric Spectre<\/a> and future EVs can exist alongside the timeless V12. BMW isn\u2019t forcing heritage aside, but rather offering a choice. And that\u2019s something to applaud at this stage.<\/p>\n<p>That balance matters. Mercedes-AMG without V8 thunder is a tough sell. Volkswagen GTI without gasoline feels like an identity crisis. BMW, by contrast, doesn\u2019t have to apologize to purists while still pushing ahead with EVs, hydrogen, and hybrids.<\/p>\n<p>By 2028, BMW will have combustion cars on CLAR and FAAR, clean-sheet EVs on Neue Klasse, hydrogen fuel cells riding on proven architecture, and range extenders for markets that demand them. It\u2019s a portfolio that no other premium automaker can match.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that hesitation looks more like foresight \u2014 because BMW may be the only premium carmaker that actually read the market correctly. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83455"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/83456"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83455"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}