{"id":83467,"date":"2025-09-03T09:08:47","date_gmt":"2025-09-03T13:08:47","guid":{"rendered":"https:\/\/autosector.com\/?p=83467"},"modified":"2025-09-03T09:08:47","modified_gmt":"2025-09-03T13:08:47","slug":"bmw-wants-deliver-analog-driving-digital-world","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83467","title":{"rendered":"BMW Wants To Deliver ‘Analog Driving In The Digital World’"},"content":{"rendered":"

Although we\u2019re only hours away from the new iX3\u2019s debut<\/a>, BMW is still finding ways to hype up the model internally known as the \u201cNA5.\u201d Ahead of the electric crossover\u2019s reveal on September 5, a new four-part video series explores all things Neue Klasse. The first episode focuses on the so-called Heart of Joy. What is it? Essentially, it\u2019s the control unit for the drivetrain, brakes, charging, recuperation, and steering subfunctions, capable of processing information ten times faster than previous systems.<\/p>\n

We\u2019ve dissected the Heart of Joy<\/a> before, but one quote from the Chief Engineer of Dynamic Performance Control stands out. Torsten M\u00fcller says upcoming BMWs will strive to deliver \u201canalog driving in the digital world.\u201d He adds that the future Neue Klasse models were developed by car enthusiasts, ensuring the fun element hasn\u2019t been neglected.<\/p>\n

Of course, there are reasons to be concerned. Cars have become rolling computers, losing the mechanical feel of past models without so much technology crammed in. But with the new wave of models, BMW doesn\u2019t want you to \u201cfeel the tech while you\u2019re driving. You have the feeling you are in control and not the car.\u201d<\/p>\n