{"id":83491,"date":"2025-09-02T16:07:16","date_gmt":"2025-09-02T20:07:16","guid":{"rendered":"http:\/\/autosector.com\/?p=83491"},"modified":"2025-09-02T16:07:16","modified_gmt":"2025-09-02T20:07:16","slug":"gm-warns-irrational-discounts-evs-ending","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83491","title":{"rendered":"GM warns &#8216;irrational discounts&#8217; on EVs are ending"},"content":{"rendered":"<figure class=\"img-border featured-image\">\n\t<img fetchpriority=\"high\" width=\"1400\" height=\"700\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/Honda-Chevy-EV-sales.jpeg?quality=82&amp;strip=all&amp;w=1400\" class=\"skip-lazy wp-post-image\" alt=\"GM-irrational-discounts-EVs\" srcset=\"https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/Honda-Chevy-EV-sales.jpeg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/Honda-Chevy-EV-sales.jpeg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/Honda-Chevy-EV-sales.jpeg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/05\/Honda-Chevy-EV-sales.jpeg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w\" decoding=\"async\" fetchpriority=\"high\"\/><\/figure>\n<p>GM sold over 21,000 electric vehicles in the US last month, its best yet. Despite the <span>surge in August sales,\u00a0<a href=\"https:\/\/electrek.co\/guides\/gm\/\" target=\"_blank\">GM<\/a>\u00a0warned that with the \u201cirrational discounts\u201d on EVs set to end soon, <\/span>the market is due for a shake-up.<\/p>\n<p><span id=\"more-432506\"\/><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-gm-sells-record-evs-in-august-as-irrational-discounts-end\">GM sells record EVs in August as irrational discounts end<\/h2>\n<p>August was GM\u2019s best month ever for EV sales. The company sold over 21,000 electric models under the Chevy, GMC, and Cadillac brands last month.<\/p>\n<p>The higher demand comes as buyers rush to secure the $7,500 federal tax credit, which is set to expire at the end of September. <\/p>\n<p>Driven by the <a href=\"https:\/\/electrek.co\/2025\/08\/14\/chevy-equinox-ev-flying-off-the-lot-registrations-surge\/\">hot-selling Chevy Equinox EV<\/a>, Cadillac Lyriq, and GMC Sierra EV, GM remains the second-best seller of EVs behind Tesla.<\/p>\n<p>\t<span class=\"outbrain-ad-label\">Advertisement &#8211; scroll for more content<\/span><\/p>\n<p>GM expects to see strong demand again this month, but without the credit, it expects changes next quarter. GM said, \u201cThere\u2019s no doubt we\u2019ll see lower EV sales next quarter.\u201d The company anticipates it will take several months for the market to correct, adding that \u201cWe will almost certainly see a smaller EV market for a while.\u201d<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" height=\"512\" width=\"1024\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"Chevy-Equinox-EV-discounts\" class=\"wp-image-385468\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/10\/35000-Chevy-Equinox-EV.jpeg?resize=290,145 290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Chevy Equinox EV LT (Source: GM)<\/figcaption><\/figure>\n<p>Like several automakers in the US, GM will adjust production accordingly, promising not to overproduce. Despite slower sales, it remains confident that its EV market share will continue to grow.<\/p>\n<p>Since affordable EVs and luxury models have been the strongest segments, GM believes it\u2019s in a better position than most. It already has \u201cAmerica\u2019s most affordable 315+ range EV,\u201d the Chevy Equinox EV. The electric Equinox is one of the few EVs with a starting price under $35,000 in the US.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" height=\"512\" width=\"1024\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"GM-irrational-discounts-EVs\" class=\"wp-image-365270\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2024\/05\/Cadillacs-Optiq-EV.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Cadillac Optiq EV (Source: Cadillac)<\/figcaption><\/figure>\n<p>Soon, the <a href=\"https:\/\/electrek.co\/2025\/08\/07\/chevy-bolt-ev-cheaper-batteries-chinas-catl\/\">new Chevy Bolt EV<\/a> will debut, which is expected to be even more affordable, starting at around $30,000.<\/p>\n<p>With a full line-up of electric SUVs, Cadillac is the leading luxury EV brand, but that doesn\u2019t include Tesla. And then there\u2019s the Chevy and GMC electric pickup with segment-leading range, features, and more.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" height=\"512\" width=\"1024\" src=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?quality=82&amp;strip=all&amp;w=1024\" alt=\"2026-GMC-Sierra-EV affordable\" class=\"wp-image-407890\" srcset=\"https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg 1400w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=150,75 150w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=300,150 300w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=768,384 768w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=1024,512 1024w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=350,175 350w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=140,70 140w, https:\/\/electrek.co\/wp-content\/uploads\/sites\/3\/2025\/03\/2026-GMC-Sierra-EV.jpeg?resize=290,145 290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">2026 GMC Sierra EV (Source: GM)<\/figcaption><\/figure>\n<p>GM said as it adjusts to the \u201cnew EV market realities,\u201d its ICE vehicles will provide flexibility while driving profits. We will learn more on October 1 when GM reports full third-quarter sales results.<\/p>\n<p>Although I wouldn\u2019t call it \u201cirrational,\u201d GM is offering generous discounts on EVs with the deadline approaching. The <a href=\"https:\/\/electrek.co\/guides\/chevy-equinox-ev\/\">Chevy Equinox EV<\/a> is listed for lease starting at just $249 per month with a new $1,250 conquest bonus. Chevy is also offering the $7,500 credit on top of 0% APR financing until the end of September.<\/p>\n<p><em>Thinking about trying one of GM\u2019s EVs for yourself? You can use the links below to find Chevy, Cadillac, and GMC models in your area.<\/em><\/p>\n<div class=\"google-preferred-source-badge\">\n\t\t\t\t<a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/electrek.co\"><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-dark\" src=\"https:\/\/electrek.co\/wp-content\/themes\/ninetofive\/dist\/images\/google-preferred-source-badge-dark.png\" alt=\"Add Electrek as a preferred source on Google\"\/><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-light\" src=\"https:\/\/electrek.co\/wp-content\/themes\/ninetofive\/dist\/images\/google-preferred-source-badge-light.png\" alt=\"Add Electrek as a preferred source on Google\"\/><br \/>\n\t\t<\/a>\n\t\t\t<\/div>\n<div class=\"ad-disclaimer-container\" readability=\"6.3518518518519\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/electrek.co\/about\/#affiliate\">More.<\/a><\/p>\n<p><!-- post ad --><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GM sold over 21,000 electric vehicles in the US last month, its best yet. Despite the surge in August sales,\u00a0GM\u00a0warned that with the \u201cirrational discounts\u201d on EVs set to end soon, the market is due for a shake-up. GM sells record EVs in August as irrational discounts end August was GM\u2019s best month ever for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-83491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cars"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83491"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83491"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}