{"id":83543,"date":"2025-09-08T10:27:51","date_gmt":"2025-09-08T14:27:51","guid":{"rendered":"https:\/\/autosector.com\/?p=83543"},"modified":"2025-09-08T10:27:51","modified_gmt":"2025-09-08T14:27:51","slug":"car-brand-loyalty-is-falling-fast-why-more-americans-are-switching-sides","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83543","title":{"rendered":"Car Brand Loyalty Is Falling Fast: Why More Americans Are Switching Sides"},"content":{"rendered":"<div class=\"styles_container__87Nfz\"><time class=\"styles_articleTimestamp__MqPCb\" datetime=\"2025-09-07T19:30:00.000Z\">Sep 7, 2025 3:30 PM EDT<\/time><\/div>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">If you thought Americans were loyal to their favorite car brands, think again. A new study from <a href=\"https:\/\/press.spglobal.com\/2025-08-28-Automotive-Brand-Loyalty-Rates-Show-Mixed-Results,-according-to-S-P-Global-Mobility\" target=\"_blank\" rel=\"noreferrer\">S&amp;P Global Mobility<\/a> reveals that brand loyalty is declining, with only 51.1% of buyers remaining loyal to the same automaker in the first half of 2025. That\u2019s a 1.4-point drop from last year, and nearly 4 points lower than in 2020. With the average MSRP for a <a href=\"https:\/\/www.autoblog.com\/reviews\/\" rel=\"noopener\" target=\"_blank\">new car<\/a> in May <a href=\"https:\/\/www.autoblog.com\/news\/the-shocking-truth-about-new-car-prices\">hitting $50,968<\/a> and buyers becoming more value-conscious, more drivers are open to trying new brands instead of returning to what they know.<\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<h2 class=\"wp-block-heading\" id=\"the-decline-of-brand-loyalty\">The Decline of Brand Loyalty<\/h2>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\"><img loading=\"lazy\" alt=\"BMW iX3 - front on shot\" loading=\"lazy\" width=\"5464\" height=\"3074\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTUwODQ0\/bmw-ix3-11.jpg\"\/><\/figure>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">For decades, automakers thrived on loyalty. Families often stuck to a single brand for generations, but that tradition is fading fast. According to S&amp;P Global, more than half of brands saw loyalty drop by at least one percentage point this year. Several forces are behind the change, from competitive pricing and EV incentives to shifting consumer attitudes and politics. Vince Palomarez, Associate Director at S&amp;P Global, explained the trend as \u201cthe balance between a steady return-to-market volume and strong competition among brands.\u201d Add in the fact that S&amp;P identified the most popular segment as the \u201c<a href=\"https:\/\/www.autoblog.com\/news\/study-says-these-four-segments-make-up-half-of-us-car-sales\">compact utility<\/a>,\u201d where nearly every automaker is fighting for the same buyers, and loyalty is harder to hold onto than ever.<\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<h2 class=\"wp-block-heading\" id=\"who-s-winning-the-loyalty-battle\">Who\u2019s Winning the Loyalty Battle?<\/h2>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\" readability=\"2\"><img loading=\"lazy\" alt=\"2025 Chevrolet Equinox\" loading=\"lazy\" width=\"1255\" height=\"812\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgxNzE1\/2025-equinox-midnight-01.jpg\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\">2025 Chevrolet Equinox<!-- --> \u2014 <span>Source: <!-- -->Chevrolet<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\" readability=\"2\"><img loading=\"lazy\" alt=\"2025 Ford Ranger\" loading=\"lazy\" width=\"2048\" height=\"1365\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTA3NDg4\/dsc_0478.jpg\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\">2025 Ford Ranger<!-- --> \u2014 <span>Source: <!-- -->Kristen Brown<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\" readability=\"2\"><img loading=\"lazy\" alt=\"Mini Cooper\" loading=\"lazy\" width=\"8095\" height=\"5397\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 16w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 32w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 48w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 64w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 96w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 128w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 256w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 384w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 640w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 750w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 828w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 1080w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 1200w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 1920w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA 3840w\" src=\"https:\/\/res.cloudinary.com\/thearenagroup-prod\/images\/w_8095,h_5397,c_scale\/v1739360520\/MjExMjY4MDc4NDQzNDM5ODA1\/MjExMjY4MDc4NDQzNDM5ODA1.jpg?_i=AA\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\">Mini Cooper<!-- --> \u2014 <span>Source: <!-- -->Mini Cooper<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">Even with overall loyalty falling, a few brands are still leading the charge. General Motors tops all multi-brand manufacturers at 68.1%, while <a href=\"https:\/\/www.autoblog.com\/ford\/\" rel=\"noopener\" target=\"_blank\">Ford<\/a> claims the highest loyalty of any single brand at 58.9%. <a href=\"https:\/\/www.autoblog.com\/mini\/\" rel=\"noopener\" target=\"_blank\">Mini<\/a> is the surprise standout, climbing 4.6 points year-over-year. On the model side, the <a href=\"https:\/\/www.autoblog.com\/chevrolet\/\" rel=\"noopener\" target=\"_blank\">Chevrolet<\/a> Equinox ranks first, with 42.7% of owners returning for another. On the flip side, not every brand is weathering the storm. <a href=\"https:\/\/www.autoblog.com\/tesla\/\" rel=\"noopener\" target=\"_blank\">Tesla<\/a> brand loyalty fell by more than 12 points, partly due to <a href=\"https:\/\/www.autoblog.com\/news\/tesla-brand-loyalty-crashes-after-elon-musks-trump-endorsement\">Elon Musk\u2019s Trump endorsement<\/a>, showing how important external forces can be. Meanwhile, <a href=\"https:\/\/www.autoblog.com\/kia\/\" rel=\"noopener\" target=\"_blank\">Kia<\/a> and <a href=\"https:\/\/www.autoblog.com\/hyundai\/\" rel=\"noopener\" target=\"_blank\">Hyundai<\/a> are stealing a <a href=\"https:\/\/www.autoblog.com\/carbuying\/these-5-cars-are-quietly-dominating-sales-in-2025\">significant market share<\/a>, winning over shoppers who are willing to walk away from their traditional favorites.<\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<h2 class=\"wp-block-heading\" id=\"more-buyers-more-defections\">More Buyers, More Defections<\/h2>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\"><img loading=\"lazy\" alt=\"2025 Kia Telluride\" loading=\"lazy\" width=\"2400\" height=\"1744\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwODgzMjA5\/2025-kia-telluride-2.jpg\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\"> <span>Source: <!-- -->Kia<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">There\u2019s also more movement in the market. Households returning to shop rose 4.2% compared to last year, which gives automakers a larger pool of potential repeat buyers. But it also means more defections, as conquest activity jumped 7.6% for mainstream brands and 6.2% for luxury. Even government policies are adding complexity, since you can <a href=\"https:\/\/www.autoblog.com\/news\/irs-loophole-extends-7500-ev-tax-credit\">still qualify for the tax credit<\/a> due to expire by the end of the month. With more choices than ever, and buyers having an endless amount of information at their fingertips, brand loyalty alone isn\u2019t enough for carmakers to win over customers.<\/p>\n<div class=\"styles_contributorBio__vbMqA\" readability=\"12.243150684932\">\n<div class=\"styles_contributorBioWrapper__PCRrp\" readability=\"19.58904109589\">\n<p class=\"styles_contributorBioEyebrow__vBEr_\">About the Author<\/p>\n<div class=\"styles_contributorBioTop__rVQN5\">\n<div class=\"styles_contributorBioOverview__UKfdP\">\n<div class=\"styles_avatar__M_SvZ styles_contributorBioAvatar___AUl4 styles_medium__VUJo5\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"styles_avatarImage__7mnVX\" sizes=\"100px\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg\"\/><\/div>\n<div class=\"styles_contributorBioTitleRole__Yr4La\">\n<h2 class=\"styles_contributorBioName__kT2po\">Marnus Moolman<\/h2>\n<p class=\"styles_contributorBioRole__GMTa6\">News Editor<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Marnus Moolman is a news writer at Autoblog, where he covers global automotive developments, new car debuts, and industry trends. Based in South Africa, he brings an international perspective and a passion for 2000s-era cars, Italian design, and underrated performance models. Since 2021, his work has appeared on outlets including HotCars, TopSpeed, and Guessing Headlights. Known for blending accuracy with an accessible style, Marnus is also pursuing his Chartered Accountant designation alongside his automotive writing career.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sep 7, 2025 3:30 PM EDT If you thought Americans were loyal to their favorite car brands, think again. A new study from S&amp;P Global Mobility reveals that brand loyalty is declining, with only 51.1% of buyers remaining loyal to the same automaker in the first half of 2025. That\u2019s a 1.4-point drop from last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83543"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/83544"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83543"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}