{"id":83554,"date":"2025-09-09T05:38:00","date_gmt":"2025-09-09T09:38:00","guid":{"rendered":"http:\/\/autosector.com\/?p=83554"},"modified":"2025-09-09T05:38:00","modified_gmt":"2025-09-09T09:38:00","slug":"from-80-to-38-teslas-stunning-market-share-collapse-in-america","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83554","title":{"rendered":"From 80% to 38%: Tesla\u2019s Stunning Market Share Collapse in America"},"content":{"rendered":"<div class=\"styles_container__87Nfz\"><time class=\"styles_articleTimestamp__MqPCb\" datetime=\"2025-09-08T20:25:00.000Z\">Sep 8, 2025 4:25 PM EDT<\/time><\/div>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\"><a href=\"https:\/\/www.autoblog.com\/tesla\/\" rel=\"noopener\" target=\"_blank\">Tesla<\/a> is no longer the unstoppable force it once was in the American EV market. The company, which used to dominate more than 80% of sales, has now fallen to 38% in August, according to Cox Automotive figures reported by Reuters. It\u2019s the first time Tesla has dipped below 40% in nearly eight years. While the numbers alone are striking, they also point to something bigger: buyers are losing patience with an aging lineup and turning to fresher, better alternatives.<\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<h2 class=\"wp-block-heading\" id=\"oh-how-the-mighty-have-fallen\">Oh, How The Mighty Have Fallen<\/h2>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\" readability=\"2\"><img loading=\"lazy\" alt=\"Tesla Model X\" loading=\"lazy\" width=\"2906\" height=\"1829\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTI0NDI5\/model-x_97-924429.jpg\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\">Tesla Model X<!-- --> \u2014 <span>Source: <!-- -->Tesla<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">Tesla practically built the modern EV market. For years, it held a majority share and made terms like \u2018EV\u2019 household names. Cox\u2019s data shows that grip started to weaken this year. Tesla slipped to 48.7% in June, dropped further to 42% in July, and then tumbled to 38% in August \u2014 the sharpest two-month decline since 2021. Globally, the trend is similar. Sales fell 1% in 2024 and are already down 10% this year. In Europe, Tesla\u2019s decline has reached 40%, despite its overall EV sales <a href=\"https:\/\/www.autoblog.com\/news\/global-ev-sales-slow-as-china-cools-and-europe-heats-up\">increasing by 48%<\/a>. Adding insult to injury, global EV sales are at <a href=\"https:\/\/www.autoblog.com\/electric\/ev-global-sales-record-shattered-in-2025-as-driving-experience-rivals-gasoline-cars\">an all-time high<\/a>, yet even in China, the largest EV market in the world, Tesla sales fell 6%.<\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<h2 class=\"wp-block-heading\" id=\"incentives-and-fresh-faces\">Incentives and Fresh Faces<\/h2>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\"><img loading=\"lazy\" alt=\"Lucid Air\" loading=\"lazy\" width=\"9813\" height=\"7360\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQ5MTQx\/lm25-0147_my26_dscf1545_v3-949141.jpg\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\"> <span>Source: <!-- -->Lucid Motors<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">Competition in the EV space is fierce, and rivals are leaning heavily on incentives. Cox notes that <a href=\"https:\/\/www.autoblog.com\/hyundai\/\" rel=\"noopener\" target=\"_blank\">Hyundai<\/a>, <a href=\"https:\/\/www.autoblog.com\/kia\/\" rel=\"noopener\" target=\"_blank\">Kia<\/a>, <a href=\"https:\/\/www.autoblog.com\/honda\/\" rel=\"noopener\" target=\"_blank\">Honda<\/a>, and <a href=\"https:\/\/www.autoblog.com\/toyota\/\" rel=\"noopener\" target=\"_blank\">Toyota<\/a> boosted EV sales by as much as 120% this summer with <a href=\"https:\/\/www.autoblog.com\/features\/the-best-suv-lease-deals-july-2025\">lease deals<\/a> that Tesla simply didn\u2019t match. <a href=\"https:\/\/www.autoblog.com\/volkswagen\/\" rel=\"noopener\" target=\"_blank\">Volkswagen<\/a>\u2019s ID.4, for example, saw sales climb more than 450% in July, thanks to bargain leases and perks like free charging. But with the $7,500 tax credit coming to an end this month, it\u2019s speculated that EV sales will decrease, creating even more tension among competitors. On top of that, with Tesla growing stagnant, it opens the window for other U.S. rivals like <a href=\"https:\/\/www.autoblog.com\/lucid\/\" rel=\"noopener\" target=\"_blank\">Lucid<\/a> to enter the market. <\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<h2 class=\"wp-block-heading\" id=\"tesla-fatigue\">Tesla Fatigue<\/h2>\n<figure class=\"styles_figureContainer__kdsyO wp-block-image size-full fade-in-top\"><img loading=\"lazy\" alt=\"Tesla Cyberbeast\" loading=\"lazy\" width=\"2760\" height=\"1816\" decoding=\"async\" data-nimg=\"1\" class=\"\" sizes=\"auto, (min-width: 750px) 750px, calc(100vw - 60px)\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_limit\/NzowMDAwMDAwMDAwOTQzNTIy\/screenshot-943522.jpg\"\/><\/p>\n<p><figcaption aria-hidden=\"true\" class=\"styles_imageCaptionText__DBytL\"> <span>Source: <!-- -->Tesla<\/span><\/figcaption><\/p>\n<p><button aria-label=\"Show caption\" class=\"styles_imageCaptionButton__cF1VI\" type=\"button\"><span class=\"styles_imageCaptionIcon__6rcIe\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\" width=\"24\" height=\"24\"><path fill=\"currentColor\" d=\"M12 22a9.6 9.6 0 0 1-3.863-.784 10.2 10.2 0 0 1-3.186-2.167 10.2 10.2 0 0 1-2.167-3.186A9.6 9.6 0 0 1 2 12q0-2.049.784-3.853a10.3 10.3 0 0 1 2.157-3.196 10.2 10.2 0 0 1 3.186-2.167Q9.942 2 11.99 2c2.048 0 2.654.261 3.863.784a10.2 10.2 0 0 1 3.196 2.167 10.2 10.2 0 0 1 2.167 3.196A9.6 9.6 0 0 1 22 12a9.6 9.6 0 0 1-.784 3.863 10.2 10.2 0 0 1-2.167 3.186 10.2 10.2 0 0 1-3.196 2.167A9.6 9.6 0 0 1 12 22m0-1.667a8.15 8.15 0 0 0 3.245-.647 8.5 8.5 0 0 0 2.657-1.784 8.3 8.3 0 0 0 1.784-2.657A8.15 8.15 0 0 0 20.333 12a8.15 8.15 0 0 0-.647-3.245 8.4 8.4 0 0 0-1.794-2.657 8.1 8.1 0 0 0-2.657-1.784 8.15 8.15 0 0 0-3.245-.647 8.15 8.15 0 0 0-3.245.647 8.2 8.2 0 0 0-2.647 1.784 8.5 8.5 0 0 0-1.784 2.657A8.3 8.3 0 0 0 3.676 12q0 1.736.638 3.245a8.5 8.5 0 0 0 1.784 2.657 8.5 8.5 0 0 0 2.657 1.784 8.15 8.15 0 0 0 3.245.647m-1.716-2.853a.7.7 0 0 1-.51-.196.65.65 0 0 1-.205-.49q0-.295.206-.49a.7.7 0 0 1 .51-.196H11.5v-4.5h-1.049a.7.7 0 0 1-.51-.196.65.65 0 0 1-.206-.49q0-.295.206-.49a.7.7 0 0 1 .51-.197h1.843q.372 0 .569.245.195.236.196.638v4.99h1.216a.7.7 0 0 1 .51.196q.205.196.205.49 0 .295-.206.49a.7.7 0 0 1-.51.196zm1.628-8.882q-.53 0-.902-.373a1.23 1.23 0 0 1-.373-.901q0-.54.373-.912.372-.373.902-.373.54 0 .902.373.372.372.372.912 0 .529-.372.901a1.2 1.2 0 0 1-.902.373\"\/><\/svg><\/span><\/button><\/figure>\n<p data-wp-block=\"{&quot;dropCap&quot;:false}\" data-wp-block-name=\"core\/paragraph\">Whether you want to admit it or not, Tesla isn\u2019t what it once was. The brand that used to be synonymous with innovation has fallen behind, especially when compared with exciting models from competitors, like the <a href=\"https:\/\/www.autoblog.com\/reviews\/2025-hyundai-ioniq-5-n-one-of-the-few-evs-that-makes-you-laugh\">Hyundai Inioq 5N<\/a>. The last new Tesla model, the <a href=\"https:\/\/www.autoblog.com\/reviews\/tesla-cybertruck-first-look-interior-exterior-review\" rel=\"noopener\" target=\"_blank\">Cybertruck<\/a>, came out in 2023. Although it had people talking, it never got the masses to open their wallets like they did with the Model 3 or Model Y. Due to non-stop <a href=\"https:\/\/www.autoblog.com\/news\/tesla-cybertruck-quality-issues-owners-reported\">quality control issues<\/a>, too diverse a portfolio, and Elon Musk\u2019s increasingly polarizing image, it\u2019s easy to see why some shoppers are walking away.<\/p>\n<p><!-- --><br \/>\n<!-- --><br \/>\n<!-- --><\/p>\n<div class=\"styles_contributors__dp6kk\">\n<h2 class=\"styles_contributorsTitle__f34Pu\">About the author<\/h2>\n<div class=\"styles_contributorsList__FCS2w\" readability=\"12.185251798561\">\n<div class=\"styles_contributorBio__vbMqA\" readability=\"19.496402877698\">\n<div class=\"styles_contributorBioContainer__FDef2\">\n<div class=\"styles_avatar__M_SvZ styles_contributorBioAvatar___AUl4 styles_medium__VUJo5\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"styles_avatarImage__7mnVX\" sizes=\"100px\" srcset=\"https:\/\/www.autoblog.com\/.image\/w_16,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 16w, https:\/\/www.autoblog.com\/.image\/w_32,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 32w, https:\/\/www.autoblog.com\/.image\/w_48,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 48w, https:\/\/www.autoblog.com\/.image\/w_64,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 64w, https:\/\/www.autoblog.com\/.image\/w_96,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 96w, https:\/\/www.autoblog.com\/.image\/w_128,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 128w, https:\/\/www.autoblog.com\/.image\/w_256,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 256w, https:\/\/www.autoblog.com\/.image\/w_384,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 384w, https:\/\/www.autoblog.com\/.image\/w_640,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 640w, https:\/\/www.autoblog.com\/.image\/w_750,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 750w, https:\/\/www.autoblog.com\/.image\/w_828,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 828w, https:\/\/www.autoblog.com\/.image\/w_1080,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 1080w, https:\/\/www.autoblog.com\/.image\/w_1200,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 1200w, https:\/\/www.autoblog.com\/.image\/w_1920,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 1920w, https:\/\/www.autoblog.com\/.image\/w_2048,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 2048w, https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg 3840w\" src=\"https:\/\/www.autoblog.com\/.image\/w_3840,q_auto:good,c_fill,ar_1:1\/NzowMDAwMDAwMDAwOTIyMTMy\/img_3171.jpg\"\/><\/div>\n<div>\n<p class=\"styles_contributorBioRole__GMTa6\">News Editor<\/p>\n<\/div>\n<\/div>\n<p>Marnus Moolman is a news writer at Autoblog, where he covers global automotive developments, new car debuts, and industry trends. Based in South Africa, he brings an international perspective and a passion for 2000s-era cars, Italian design, and underrated performance models. Since 2021, his work has appeared on outlets including HotCars, TopSpeed, and Guessing Headlights. Known for blending accuracy with an accessible style, Marnus is also pursuing his Chartered Accountant designation alongside his automotive writing career.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sep 8, 2025 4:25 PM EDT Tesla is no longer the unstoppable force it once was in the American EV market. The company, which used to dominate more than 80% of sales, has now fallen to 38% in August, according to Cox Automotive figures reported by Reuters. It\u2019s the first time Tesla has dipped below [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83554"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/83555"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83554"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}