{"id":83572,"date":"2025-09-09T18:54:11","date_gmt":"2025-09-09T22:54:11","guid":{"rendered":"https:\/\/autosector.com\/?p=83572"},"modified":"2025-09-09T18:54:11","modified_gmt":"2025-09-09T22:54:11","slug":"carplay-bmw-in-car-navigation","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83572","title":{"rendered":"BMW Says Most Drivers Don\u2019t Rely on Apple CarPlay as Much as You Think"},"content":{"rendered":"

Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW\u2019s data, the reality looks very different. Stephan Durach, the brand\u2019s Senior Vice President of UI\/UX Development, is challenging what he calls the \u201cCarPlay myth,\u201d arguing that customers aren\u2019t relying on it nearly as much as many assume. Instead, BMW\u2019s built-in navigation and integration appear to be taking center stage. It raises questions about whether CarPlay<\/a> is truly indispensable.<\/p>\n

BMW and the CarPlay \u201cMyth\u201d<\/h3>\n

Durach says, according to in-car data, that people simply aren\u2019t using CarPlay at all times for navigation. Despite what you may read on the internet or here from the industry, BMW\u2019s data doesn\u2019t support the premise. \u201cIn the past, there was always talking about a myth,\u201d he told us during an interview. \u201cPeople say they\u2019re driving all around and using CarPlay for navigation. I can tell you, that\u2019s not true,\u201d he continues. As a reminder, BMW collects data from 10 million cars \u2014 a figure Durach provided \u2014 and they see the patterns. \u201cWe can see what our customers are doing, what kind of controls they\u2019re using, in what of kind of driving conditions they\u2019re using them.\u201d<\/p>\n

That\u2019s a comprehensive data set. And it\u2019s important to note that Durach\u2019s CarPlay focuses primarily on only one aspect of what the interface does. Specifically, he\u2019s talking about how customers use navigation systems in BMWs. \u201cThey started using our own navigation,\u201d he claims, \u201cpeople have still their phone connected with CarPlay, but only for dedicated use cases.\u201d While no laundry list of use cases was provided, messaging was singled out.<\/p>\n

One solid supporting argument that supports Durach\u2019s statements? Ease of integration. Using voice commands to start navigation is easy in almost any BMW made in the last five or six years. And with Neue Klasse, it\u2019s getting even easier. \u201cWe can see it already with all the integration of the service we\u2019re doing,\u201d Durach says. With more natural voice interaction and, of course, ways to simplify and minimize interactions with the car entirely, like Routines, using the built-in BMW navigation will be easier than ever. Then there\u2019s the fact that BMW\u2019s Panoramic display won\u2019t work with Google Maps or Waze<\/a>, even when connected via CarPlay. Remember, that\u2019s an Apple decision, not BMW\u2019s. One that will likely drive iDrive X navigation figures up even more.<\/p>\n

The Flipside of the CarPlay Myth<\/h3>\n

Assuming BMW\u2019s data is good \u2014 and we have no reason to suspect otherwise \u2014 the conclusion that CarPlay might not be that important is a bit of a double-edged sword. On the one hand, it means BMW\u2019s decision to not move forward with CarPlay Ultra support is wholly a pragmatic one. On the other hand, it gives more credence than ever to rivals like Rivian and Tesla who\u2019ve completely ignored CarPlay and Android Auto support. We wonder which other automakers will begin taking notes?<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW\u2019s data, the reality looks very different. Stephan Durach, the brand\u2019s Senior Vice President of UI\/UX Development, is challenging what he calls the \u201cCarPlay myth,\u201d arguing that […]<\/p>\n","protected":false},"author":1,"featured_media":83573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83572"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/83573"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83572"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}