{"id":83793,"date":"2025-09-23T09:22:15","date_gmt":"2025-09-23T13:22:15","guid":{"rendered":"https:\/\/autosector.com\/?p=83793"},"modified":"2025-09-23T09:22:15","modified_gmt":"2025-09-23T13:22:15","slug":"bmw-launch-new-models-pretzel-baking-speed","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83793","title":{"rendered":"BMW Can Launch New Models At Pretzel-Baking Speed"},"content":{"rendered":"

In an increasingly competitive automotive sector, speed is of the essence. Just as Japanese and later Korean brands rose to fame, Chinese automakers now want a piece of the action. Luxury marques born in the world\u2019s largest car market are starting to threaten legacy players. BMW, Mercedes, and Audi are all struggling in China, especially in the EV segment.<\/p>\n

Domestic manufacturers are churning out cars like there\u2019s no tomorrow, with new brands seemingly popping up every other day. But after pouring over \u20ac10 billion<\/a> into Neue Klasse over the last five years, BMW is confident it can beat China at its own game. Between now and late 2027, more than 40 new cars are scheduled to launch. Granted, not all will be next-generation models. Many will be facelifts, but all of them will feature Neue Klasse traits to varying degrees.<\/p>\n

Development boss Joachim Post told German business newspaper Handelsblatt<\/em> that BMW has shifted its program into a higher gear: \u201cNo one will be able to imitate what we have planned for the next two years anytime soon. And that\u2019s why I say: what we are doing now is more than China speed.\u201d<\/p>\n

Post even claimed BMW is now in a position to bring new cars to market \u201cthe way you bake pretzels, as they say in Bavaria.\u201d Unsurprisingly, artificial intelligence plays a key role in accelerating development, though at the expense of human resources. The Munich-based executive admitted the company \u201cneeded significantly more manpower in the past.\u201d By contrast, a team of just 1,000 people will be enough to develop the BMW of tomorrow.<\/p>\n

BMW insists it isn\u2019t prioritizing quantity over quality, but the pace of new launches is expected to accelerate in the AI era. In addition to renewing existing nameplates, the German luxury brand is reportedly exploring ways to expand its already vast portfolio. Beyond next year\u2019s i3 sedan and iX5 electric SUV, there will allegedly be an i3 wagon, an iX4, and a rugged SUV<\/a> with both combustion and electric drivetrains.<\/p>\n

We\u2019ve also reported on the strong likelihood of entry-level i1 and i2 electric models. Suffice it to say, BMW\u2019s lineup is about to become even more complex as the Neue Klasse family expands. At the top of the NK hierarchy will be electric M cars, starting with the M3 \u201cZA0\u201d<\/a> in 2027.<\/p>\n

Source: Handelsblatt<\/a> (subscription required)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In an increasingly competitive automotive sector, speed is of the essence. Just as Japanese and later Korean brands rose to fame, Chinese automakers now want a piece of the action. Luxury marques born in the world\u2019s largest car market are starting to threaten legacy players. BMW, Mercedes, and Audi are all struggling in China, especially […]<\/p>\n","protected":false},"author":1,"featured_media":83794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83793"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/83794"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83793"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}