{"id":83795,"date":"2025-09-23T10:16:49","date_gmt":"2025-09-23T14:16:49","guid":{"rendered":"https:\/\/autosector.com\/?p=83795"},"modified":"2025-09-23T10:16:49","modified_gmt":"2025-09-23T14:16:49","slug":"bmw-neue-klasse-joachim-post-interview","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83795","title":{"rendered":"BMW R&amp;D Boss Joachim Post: Neue Klasse Is a Leap in Tech and Driving Dynamics"},"content":{"rendered":"<div class=\"quick-links\">\n<div class=\"quicklink-container\"> <noscript><img decoding=\"async\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/themes\/wpdevel\/assets\/images\/quicklink.svg\" alt=\"\" class=\"quicklink-icon\"\/><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/themes\/wpdevel\/assets\/images\/quicklink.svg\" alt=\"\" class=\"lazyload quicklink-icon\"\/> <strong>QUICK LINKS<\/strong><\/div>\n<\/div>\n<p>BMW has officially entered the <a href=\"https:\/\/www.bmwblog.com\/2025\/06\/10\/bmw-neue-klasse-heart-of-joy-future-electric-driving\/\">Neue Klasse era<\/a>, a transformation as profound as the original shift that saved the brand in the 1960s. At a recent roundtable, Joachim Post, BMW\u2019s Board Member for Research and Development, spoke candidly about what makes this program a turning point not just for one model, but for the company\u2019s global portfolio. In an extensive Q&amp;A session, he addressed everything from tariffs and supply chain resilience to AI integration, BMW iX3 driving dynamics, and the philosophy behind design and sound.<\/p>\n<h3 id=\"neue\">The Scale of the Neue Klasse<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-504945\" title=\"2026 BMW IX3 UNVEILED MUNICH 07\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-830x553.jpg\" alt=\"2026 BMW IX3 UNVEILED MUNICH 07\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-504945\" title=\"2026 BMW IX3 UNVEILED MUNICH 07\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-830x553.jpg\" alt=\"2026 BMW IX3 UNVEILED MUNICH 07\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-unveiled-munich-07.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Dr. Post emphasized that the Neue Klasse isn\u2019t about launching a single model but redefining the entire fleet. \u201cThe iX3 is the first one, but for the U.S. we\u2019re also bringing the X5 next year, produced in Spartanburg, with all of this technology,\u201d he said. Over the next two years, BMW will roll out the platform\u2019s innovations into around <a href=\"https:\/\/www.bmwblog.com\/2025\/03\/14\/bmw-launch-over-40-new-cars-until-2027\/\">40 models and updates worldwide<\/a>.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-504862\" title=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 04\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-830x512.jpg\" alt=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 04\" width=\"830\" height=\"512\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-830x512.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-1661x1024.jpg 1661w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-768x474.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-1536x947.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-504862\" title=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 04\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20512%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-830x512.jpg\" alt=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 04\" width=\"830\" height=\"512\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-830x512.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-1661x1024.jpg 1661w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-768x474.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04-1536x947.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-04.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Central to this shift is the Neue Klasse architecture (NCAR), which introduces four \u201csuper brains\u201d \u2014 central computers that handle everything from dynamics to driver assistance. With 20 times more computing power than the previous generation, the system allows BMW to separate hardware from software. \u201cThat\u2019s one of the keys to being prepared for the future,\u201d Dr. Post explained. \u201cWe can integrate more AI features, update more easily, and adapt quickly to what\u2019s coming.\u201d<\/p>\n<h3 id=\"tariffs\">From Tariffs to Flexibility: Production Follows the Market<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-463295 size-medium\" title=\"BMW XM G09 in assembly at Plant Spartanburg on 11\/16\/22 - File: 111522GR34\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-830x380.jpg\" alt=\"BMW XM in Spartanburg plant\" width=\"830\" height=\"380\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-830x380.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-768x352.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-1536x703.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone wp-image-463295 size-medium\" title=\"BMW XM G09 in assembly at Plant Spartanburg on 11\/16\/22 - File: 111522GR34\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20380%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-830x380.jpg\" alt=\"BMW XM in Spartanburg plant\" width=\"830\" height=\"380\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-830x380.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-768x352.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10-1536x703.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2023\/11\/bmw-xm-production-line-10.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Dr. Post also tackled the realities of geopolitics and trade policy. Asked about tariffs, he reiterated BMW\u2019s longstanding position: \u201cWe stand for free trade. But we have to prepare for uncertainties.\u201d BMW\u2019s response is to keep a significant footprint in all major regions: Europe, China, and the U.S. That strategy has shaped the mantra \u201cproduction follows the market, and supply chain follows production.\u201d<\/p>\n<p>Spartanburg, BMW\u2019s largest plant globally, embodies this approach. With a long-term commitment in the U.S., BMW is investing heavily in a <a href=\"https:\/\/www.bmwblog.com\/2023\/06\/27\/bmw-battery-plant-woodruff\/\">new battery assembly facility<\/a> and expanding production of electrified models. This local-for-local strategy helps BMW remain resilient to tariffs and political shifts, while also anchoring it closer to customers.<\/p>\n<h3 id=\"technology\">Technology That Moves Faster<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-504861\" title=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 03\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-830x512.jpg\" alt=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 03\" width=\"830\" height=\"512\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-830x512.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-1661x1024.jpg 1661w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-768x474.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-1536x947.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-504861\" title=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 03\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20512%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-830x512.jpg\" alt=\"2026 BMW IX3 NA5 TECHNICAL DETAILS NEUE KLASSE NCAR 03\" width=\"830\" height=\"512\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-830x512.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-1661x1024.jpg 1661w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-768x474.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03-1536x947.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-na5-technical-details-neue-klasse-ncar-03.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Automotive development cycles are traditionally long \u2014 seven years or more between major generations. Dr. Post admitted that at first glance, starting the Neue Klasse program in 2021 and only now bringing it to market might look slow. But he countered that the real innovation lies in how quickly BMW can spread these technologies across the lineup. \u201cForty derivatives in two years \u2014 that\u2019s real speed,\u201d he said.<\/p>\n<p>The architecture was deliberately engineered to be scalable and transferable to other models, enabling everything from compact sedans to SUVs to benefit from the same computing, safety, and infotainment upgrades. It\u2019s a way of accelerating technology rollout without constantly reinventing the wheel.<\/p>\n<h3 id=\"driving\">Driving Pleasure in the Digital Age<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-501223\" title=\"2026 BMW IX3 NA5 TEST DRIVE 07\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-830x553.jpg\" alt=\"2026 BMW IX3 NA5 TEST DRIVE brake regen\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-501223\" title=\"2026 BMW IX3 NA5 TEST DRIVE 07\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-830x553.jpg\" alt=\"2026 BMW IX3 NA5 TEST DRIVE brake regen\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-07.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>BMW\u2019s slogan \u2014 Sheer Driving Pleasure \u2014 has always been about feel as much as numbers. Dr. Post made it clear that electrification and software won\u2019t compromise that identity. \u201cIt must drive like a BMW,\u201d he insisted. That\u2019s why the company insisted on developing the functional driving software in-house, even if basic layers came from suppliers.<\/p>\n<p>One standout example is regenerative braking. Neue Klasse iX3 models can achieve 95 percent recuperation, making braking so seamless that drivers can\u2019t feel when the car comes to a complete stop. During my own test drive of an <a href=\"https:\/\/www.bmwblog.com\/2025\/06\/11\/2026-bmw-ix3-first-drive-review-neue-klasse\/\">iX3 prototype at Miramas,<\/a> I decided to try something unusual: I briefly closed my eyes as the car slowed to a stop. To my surprise, I couldn\u2019t even tell when the car had fully halted. There was no vibration, no lurch, no sense of mechanical intervention \u2014 just a smooth, almost imperceptible transition to standstill. This smoothness reduces fatigue in traffic while also maximizing energy recovery \u2014 a win for both driving dynamics and efficiency.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-501219\" title=\"2026 BMW IX3 NA5 TEST DRIVE 14\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-830x553.jpg\" alt=\"2026 BMW IX3 NA5 testing on the race track\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-501219\" title=\"2026 BMW IX3 NA5 TEST DRIVE 14\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-830x553.jpg\" alt=\"2026 BMW IX3 NA5 testing on the race track\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/06\/2026-bmw-ix3-na5-test-drive-14.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>The same goes for dynamics at the limit. On test tracks, BMW engineers let me feel how the computing power and fast reactions of electric motors can keep a car planted in conditions where combustion models would spin. It\u2019s part of what BMW calls the <a href=\"https:\/\/www.bmwblog.com\/2025\/02\/16\/bmw-heart-of-joy-dynamic-performance-control\/\">\u201cHeart of Joy\u201d<\/a> \u2014 a fusion of control and emotion made possible by digital performance.<\/p>\n<h3 id=\"panoramicdrive\">The Panoramic iDrive<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-504826\" title=\"2026 BMW IX3 NEUE KLASSE INTERIOR DESIGN 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-830x553.jpg\" alt=\"2026 BMW IX3 NEUE KLASSE Panoramic Display\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-504826\" title=\"2026 BMW IX3 NEUE KLASSE INTERIOR DESIGN 00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-830x553.jpg\" alt=\"2026 BMW IX3 NEUE KLASSE Panoramic Display\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-interior-design-00.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>The Neue Klasse also redefines how drivers interact with their cars. The <a href=\"https:\/\/www.bmwblog.com\/2025\/01\/07\/bmw-idrive-x-new-user-interface-review\/\">Panoramic iDrive<\/a> stretches information across the width of the windshield, eliminating the constant downward glance at a center screen. \u201cOnce you\u2019ve seen it, you say: why didn\u2019t we always do it this way?\u201d Dr. Post said. By projecting critical data directly into the driver\u2019s line of sight, BMW delivers both immersion and safety.<\/p>\n<h3 id=\"hanszimmer\">Beyond Hans Zimmer: A New Sound Identity<\/h3>\n<p>Sound has emerged as an unexpected frontier for EV identity. BMW made headlines by collaborating with composer <a href=\"https:\/\/www.bmwblog.com\/2019\/11\/21\/hans-zimmer-is-now-the-official-sound-composer-for-bmw-electric-vehicles\/\">Hans Zimmer<\/a> to create futuristic soundscapes. Dr. Post called the partnership \u201cvery successful,\u201d but said Neue Klasse moves forward with BMW\u2019s own philosophy.<\/p>\n<p>Instead of mimicking combustion noise, BMW is crafting human, symphonic tones. One project recorded a choir of designers expressing what Neue Klasse meant to them, then wove those recordings into the car\u2019s sound palette. \u201cIt\u2019s not about imitation,\u201d Dr. Post said. \u201cIt\u2019s about creating something new, authentic for electric mobility. Some customers will love the sounds, others may prefer silence. There will be something for everyone.\u201d<\/p>\n<h3 id=\"global\">Global Brand, Local Adaptations<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-499224\" title=\"BMW 3 SERIES 50 YEARS EDITION CHINA 02\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-830x553.jpg\" alt=\"BMW 3 SERIES 50 YEARS EDITION CHINA 02\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-499224\" title=\"BMW 3 SERIES 50 YEARS EDITION CHINA 02\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-830x553.jpg\" alt=\"BMW 3 SERIES 50 YEARS EDITION CHINA 02\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/04\/bmw-3-series-50-years-edition-china-02.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Design is another area where BMW insists on staying true to its roots. When asked by another journalist whether Chinese tastes had overly influenced past models, Dr. Post disagreed. \u201cFor us, that\u2019s not true,\u201d he said. \u201cWe\u2019ve always created designs that work all over the world, because BMW is a global brand.\u201d<\/p>\n<p>What does change, he explained, are local adaptations for models built in specific markets. In China, for example, customers expect a <a href=\"https:\/\/www.bmwblog.com\/2025\/04\/23\/bmw-ix3-long-wheelbase-teaser\/\">longer wheelbase<\/a> and more rear-seat comfort, so BMW produces extended versions of certain <a href=\"https:\/\/www.bmwblog.com\/2025\/04\/23\/bmw-3-series-50-years-auto-shanghai\/\">sedans<\/a> there. In the U.S., by contrast, demand leans more toward sport packages and distinctive trims. \u201cThese are market-specific adaptations,\u201d Dr. Post emphasized, \u201cbut the core design is always global.\u201d<\/p>\n<h3 id=\"evadoption\">EV Adoption and Market Realities<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-504777\" title=\"2026 BMW IX3 NEUE KLASSE EXTERIOR 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-830x553.jpg\" alt=\"BMW iX3 electric SUV coming to the U.S. in 2026.\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-504777\" title=\"2026 BMW IX3 NEUE KLASSE EXTERIOR 00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-830x553.jpg\" alt=\"BMW iX3 electric SUV coming to the U.S. in 2026.\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/09\/2026-bmw-ix3-neue-klasse-exterior-00.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Finally, Dr. Post addressed the uneven adoption of EVs worldwide. While Europe is moving quickly, the U.S. market is patchier, and infrastructure remains inconsistent. Still, he argued that once customers experience an EV, they rarely go back. \u201cDynamics, charging speed, range \u2014 once you\u2019ve driven an EV, you stay with it,\u201d he said. Neue Klasse models aim to eliminate barriers with 400 miles of range (EPA estimate) and 400 kW charging capability, adding 175 miles in just 10 minutes.<\/p>\n<p>Dr. Post stressed that BMW\u2019s technology-open approach stems from a simple belief: the customer should decide, not governments. \u201cRegulations can set boundaries,\u201d he said, \u201cbut in the end it\u2019s the customer who chooses which car to buy.\u201d That\u2019s why BMW opposes outright bans on combustion engines in markets like Germany, preferring instead to offer a full range of options. This flexibility has allowed BMW to lead the premium segment in electric car sales while still reducing overall CO\u2082 emissions.<\/p>\n<p>The real challenge, Dr. Post noted, is convincing customers to try EVs in the first place \u2014 because once they do, they tend to stay with them. Cost reductions from <a href=\"https:\/\/www.bmwblog.com\/2025\/02\/20\/bmw-gen6-battery-neue-klasse-ev-tech\/\">BMW\u2019s sixth-generation battery technology<\/a> will also make electric models more attractive, both in price and performance. \u201cSome countries move faster, like Europe, others move slower,\u201d he added. \u201cBut with the flexibility to build different drivetrains on the same production line, we can adapt to any pace of adoption. That\u2019s the key.\u201d<\/p>\n<h3 id=\"art\">A Gesamtkunstwerk<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-497665\" title=\"JOACHIM POST BMW 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-830x623.jpg\" alt=\"JOACHIM POST BMW Board Member\" width=\"830\" height=\"623\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-497665\" title=\"JOACHIM POST BMW 00\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20623%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-830x623.jpg\" alt=\"JOACHIM POST BMW Board Member\" width=\"830\" height=\"623\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/03\/joachim-post-bmw-00.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Dr. Post used a German word to sum up the Neue Klasse: Gesamtkunstwerk \u2014 a total work of art. From design and driving dynamics to software and sound, he sees it as a new level across every discipline. It\u2019s not just a new car but a new standard for BMW\u2019s future, one built on flexibility, digital power, and the enduring promise of Sheer Driving Pleasure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QUICK LINKS BMW has officially entered the Neue Klasse era, a transformation as profound as the original shift that saved the brand in the 1960s. At a recent roundtable, Joachim Post, BMW\u2019s Board Member for Research and Development, spoke candidly about what makes this program a turning point not just for one model, but for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83795"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83795"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}