{"id":83850,"date":"2025-09-28T09:00:00","date_gmt":"2025-09-28T13:00:00","guid":{"rendered":"https:\/\/autosector.com\/?p=83850"},"modified":"2025-09-28T09:00:00","modified_gmt":"2025-09-28T13:00:00","slug":"alpina-future-plans-bmw-ownership","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=83850","title":{"rendered":"ALPINA CEO Outlines Future Under BMW: Big Cars, Luxury, and Heritage Support"},"content":{"rendered":"<div class=\"quick-links\">\n<div class=\"quicklink-container\"> <noscript><img decoding=\"async\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/themes\/wpdevel\/assets\/images\/quicklink.svg\" alt=\"\" class=\"quicklink-icon\"\/><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/themes\/wpdevel\/assets\/images\/quicklink.svg\" alt=\"\" class=\"lazyload quicklink-icon\"\/> <strong>In This Article<\/strong><\/div>\n<\/div>\n<p>ALPINA has always occupied a rare space in the BMW universe. The marque blends hand-finished craftsmanship, bespoke performance, and understated luxury in a way that even BMW doesn\u2019t. Now, under BMW\u2019s full stewardship, the brand faces questions about its future direction. In an interview with YouTube channel <a href=\"https:\/\/www.youtube.com\/watch?v=_AgpoAcMQvA\" target=\"_blank\" rel=\"noopener\">MotoManTV Podcast<\/a>, the company\u2019s CEO, Andreas Bovensiepen, clues us into where the brand might go.<\/p>\n<h3 id=\"luxuryalpina\">ALPINA Will Still Focus on Luxury<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1.jpg\"><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-494072\" title=\"ALPINA B8 GT\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-830x519.jpg\" alt=\"\" width=\"830\" height=\"519\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-830x519.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-1638x1024.jpg 1638w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-768x480.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-1536x960.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-2048x1280.jpg 2048w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-494072\" title=\"ALPINA B8 GT\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20519%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-830x519.jpg\" alt=\"\" width=\"830\" height=\"519\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-830x519.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-1638x1024.jpg 1638w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-768x480.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-1536x960.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/08\/ALPINA-B8-GT-1-2048x1280.jpg 2048w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Andreas begins by saying that ALPINA isn\u2019t a part of everything BMW does. But, \u201cto my knowledge,\u201d he says, \u201cwe will concentrate on the big cars, overall, on the GKL-class segment now.\u201d GKL refers to \u201cGrand Klasse Luxury,\u201d or the platform underpinning BMW\u2019s most luxurious models. The 7 Series, 8 Series, and X7 are all examples of GKL vehicles, and \u2014 perhaps not coincidentally \u2014 you could up until recently find ALPINA tuned examples of all three in the US.<\/p>\n<p>GKL is distinct from UKL (German for \u201clower class\u201d), KKL\u00a0 (3 Series, 4 Series, X3, X4, Z4) and MKL (5 Series, X5, X6, iX), segments in which ALPINA has a presence in internationally. Despite the claim that BMW\u2019s focusing on a \u201cLuxury Layer\u201d, he also says that these lower-badged ALPINA variants aren\u2019t going anywhere.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-490891\" title=\"alpina-b4-gt-gran-coupe-review-04\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-830x553.jpg\" alt=\"The ALPINA B4 GT Gran Coupe front view\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-490891\" title=\"alpina-b4-gt-gran-coupe-review-04\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-830x553.jpg\" alt=\"The ALPINA B4 GT Gran Coupe front view\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/11\/alpina-b4-gt-gran-coupe-review-04.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>\u201cIn Europe, we have <a href=\"https:\/\/www.bmwblog.com\/2024\/11\/19\/alpina-b3-gt-b4-gt-road-track-review\/\">3 Series<\/a>, we have <a href=\"https:\/\/www.bmwblog.com\/2024\/11\/08\/2024-alpina-b4-gt-new-photos\/\">4 Series<\/a> and these kind of cars, as far as\u00a0 I know, they have no plans to cease these kind from coming.\u201d That\u2019s not to say they\u2019re coming to America, of course. But it\u2019s good news for ALPINA fans in Europe. He goes on to give us a little more insight as to exactly where BMW might position ALPINA.<\/p>\n<p>\u201cThey like to say, \u2018they have BMW, they have Rolls-Royce, and of course there is some space in between,\u2019\u201d Bovensiepen continues. ALPINA has always sat above more pedestrian BMW models, but there\u2019s historically been lots of headroom between ALPINA and Rolls. For example, while the <a href=\"https:\/\/www.bmwblog.com\/2024\/08\/13\/bmw-alpina-xb7-manufaktur\/\">ALPINA XB7<\/a> commands $156,000, a Rolls-Royce costs more than double that, starting from around $405,000. The same goes for what you might consider an \u201centry level\u201d Rolls. The Ghost, technically positioned at the bottom of the RR pile, starts around $350,000. The <a href=\"https:\/\/www.bmwblog.com\/2025\/01\/16\/2025-alpina-b8-gt-specs\/\">ALPINA B8<\/a>, the tuner\u2019s twist on the 8 Series Gran Coupe, began at $151,500.<\/p>\n<p>We\u2019ve heard rumors in the past \u2013 yet not confirmed by BMW or Bovensiepen \u2013 that a BMW-made <a href=\"https:\/\/www.bmwblog.com\/2025\/03\/30\/bmw-alpina-7-series-returning-over-600-hp-v8-engine\/\">ALPINA B7 could arrive with the facelifted 7 Series<\/a>, and even an <a href=\"https:\/\/www.bmwblog.com\/2025\/03\/29\/electric-bmw-alpina-x7-nearly-900-horsepower\/\">all-electric ALPINA X7<\/a>. But it remains to be seen whether any of these plans will come to fruition.<\/p>\n<h3 id=\"alpinagoals\">ALPINA Has Other Goals, Too<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35.jpg\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-487975\" title=\"alpina-v8-roadster-35\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-830x553.jpg\" alt=\"\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-487975\" title=\"alpina-v8-roadster-35\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20830%20553%22%3E%3C\/svg%3E\" data-src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-830x553.jpg\" alt=\"\" width=\"830\" height=\"553\" data-srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2024\/10\/alpina-v8-roadster-35.jpg 1920w\" data-sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>While ALPINA will have fresh new models coming down the pipeline, there are other ways for the company to stay busy. Bovensiepen says that around 40,000 ALPINA-badged automobiles are still on the road of the 60,000 produced. They\u2019ll all break eventually, and Bovensiepen says ALPINA will make sure parts remain available for cars made in the last \u201c12 to 15 years, fully and completely.\u201d The brand will also do its best to accommodate vintage drivers. Although, \u201cOf course, we\u2019re not in a position to deliver carburetor parts for cars from the end of the 1960s or beginning of the 1970s,\u201d he says. However, for anything from the \u201clate 70s\u201d on, ALPINA will be there to help source parts.<\/p>\n<p>It will be interesting to watch ALPINA enter its new era under official BMW stewardship. So far, it sounds like no dramatic shakeups. Historically, ALPINA has always represented a different kind of exclusivity than traditional BMW and even M offerings. We\u2019re glad BMW\u2019s keeping it that way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In This Article ALPINA has always occupied a rare space in the BMW universe. The marque blends hand-finished craftsmanship, bespoke performance, and understated luxury in a way that even BMW doesn\u2019t. Now, under BMW\u2019s full stewardship, the brand faces questions about its future direction. In an interview with YouTube channel MotoManTV Podcast, the company\u2019s CEO, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-83850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83850"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/83850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83850"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}