{"id":85080,"date":"2026-03-22T05:24:44","date_gmt":"2026-03-22T09:24:44","guid":{"rendered":"https:\/\/autosector.com\/?p=85080"},"modified":"2026-03-22T05:24:44","modified_gmt":"2026-03-22T09:24:44","slug":"bmw-fresh-design-distinct-character-every-car","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=85080","title":{"rendered":"BMW&#8217;s Fresh Design Brings &#8216;Distinct Character&#8217; To Every Car"},"content":{"rendered":"<section class=\"post-summary-wrap\">\n<h3 class=\"post-summary-title\">Article Summary<\/h3>\n<ul class=\"post-summary-list\">\n<li>The new design language will encompass nearly the entire lineup within a few years.<\/li>\n<li>BMW Group&#8217;s Head of Design Adrian van Hooydonk pledges that each car will have it own character.<\/li>\n<li>Around 40 models are launching by the end of 2027.<\/li>\n<\/ul>\n<\/section>\n<p>With the iX3 and i3, BMW is moving toward a new design language that will extend to other body styles. Beyond SUVs and sedans, a new wagon in the shape of the next-generation 3 Series Touring has already been promised. Additionally, we expect the Neue Klasse aesthetic to reach hatchbacks and coupes as well. Ideally, a new convertible will follow to fill the void left by the discontinuation of the Z4 and 8 Series. Meanwhile, the 4 Series is sticking around for a while, and an i4 Coupe might indirectly replace it in the years to come.<\/p>\n<p>As with the outgoing design language, BMW will do more than simply scale the format up or down. In an interview this week at the <a href=\"https:\/\/www.bmwblog.com\/2026\/03\/18\/2027-bmw-i3-live-photos\/\">i3 sedan\u2019s unveiling<\/a> in Munich, Adrian van Hooydonk promised a certain degree of variety within the unified design language. The German luxury automaker pledges to avoid the same-sausage-different-length approach by not cloning the look of the i3 and iX3 across other models.<\/p>\n<blockquote readability=\"13\">\n<p>\u201cThis design language will encompass the entire brand, and in the not-too-distant future you will see a few more [models]. So, pretty quickly, you will see how this design language spans over the entire portfolio. But, within that, each and every one of our cars will have its own distinct character.\u201d<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-511700\" title=\"2026 BMW I3 WORLD DEBUT 14\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14-830x553.jpg\" alt=\"2026 BMW I3 WORLD DEBUT 14\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-bmw-i3-world-debut-14.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>There\u2019s already an obvious differentiation between the two Neue Klasse models launched so far. Aside from their body styles, the iX3 and i3 have different grilles. BMW opted for vertical kidney grilles on the crossover, whereas the sedan has a wider grille blending into the headlights. Early in the design phase, the i3 shared the iX3\u2019s grille, but the design team deemed it <a href=\"https:\/\/www.bmwblog.com\/2026\/03\/21\/why-bmw-rejected-vertical-grille-i3\/\">\u201ctoo retro\u201d<\/a> for the sedan and ultimately opted for a horizontal grille layout. At the back, the crossover\u2019s taillights are considerably more pronounced than the sedan\u2019s slimmer clusters.<\/p>\n<p><a href=\"https:\/\/www.bmwblog.com\/2025\/12\/11\/adrian-van-hooydonk-bmw-camouflage-secrets\/\">Adrian van Hooydonk<\/a> also told us that it feels as if BMW is \u201calmost skipping one generation\u201d with its new styling direction. The design boss argued, \u201cIt looks that clean,\u201d referencing the focus on smoother surfaces with fewer creases and edges. Both the iX3 and i3 look radically different from the models they replace, and that revolution continues inside.<\/p>\n<p>As with the exterior, the cabins of both models have little in common with their predecessors. There\u2019s less conventional switchgear than ever before. Instead, the 17.9-inch touchscreen takes center stage, paired with <a href=\"https:\/\/www.bmwblog.com\/2024\/03\/21\/new-idrive-x-and-panoramic-vision-all-you-need-to-know\/\">Panoramic Vision<\/a>. The latter, also offered as standard, is effectively a pillar-to-pillar projection at the base of the windshield. Elsewhere, the digital instrument cluster is gone, as is the iDrive rotary knob. The HVAC controls have all moved to the main screen, and these changes will be applied across the lineup.<\/p>\n<p>BMW plans to launch around 40 new models by the end of 2027. The iX3 and i3 will be followed\u00a0<span>in April by the\u00a0<a target=\"_blank\" rel=\"noopener\">facelifted 7 Series<\/a> and the long-wheelbase iX3<\/span>. Sometime this summer, the next-gen X5 will break cover. The 3 Series Touring we mentioned earlier is expected to arrive in 2027, likely after the first-ever iX4. Next year will also bring the 5 Series LCI, second-generation X7, and possibly the Neue Klasse iX1.<\/p>\n<p>There will be some commonality across these products, but Adrian van Hooydonk\u2019s statement suggests BMW will avoid the Matryoshka doll approach adopted by some of its main rivals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article Summary The new design language will encompass nearly the entire lineup within a few years. BMW Group&#8217;s Head of Design Adrian van Hooydonk pledges that each car will have it own character. Around 40 models are launching by the end of 2027. With the iX3 and i3, BMW is moving toward a new design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-85080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85080"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/85081"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85080"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}