{"id":85361,"date":"2026-04-24T13:51:30","date_gmt":"2026-04-24T17:51:30","guid":{"rendered":"http:\/\/autosector.com\/?p=85361"},"modified":"2026-04-24T13:51:30","modified_gmt":"2026-04-24T17:51:30","slug":"bmw-7-series-lci-wave-of-brand-firsts","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=85361","title":{"rendered":"BMW 7 Series LCI Delivers a Wave of Brand Firsts"},"content":{"rendered":"<p>Debuting innovative new technology on the newest 7 Series is hardly a change of pace for BMW. However, usually the brand waits until a generation change. Not so with the latest new arrival to the brand, the refreshed G70 BMW 7 Series. Typically, an LCI \u2014 or Life Cycle Impulse, BMW-speak for a mid-lifecycle refresh \u2014 sees incremental improvements on the stuff that\u2019s already there, rather than pivoting to entirely new concepts. But the touched-up 7er is more \u201cnew\u201d than you might notice at first glance. The car pioneers several firsts for both the nameplate and the BMW brand itself.<\/p>\n<h3>Dual-Finish Paint<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-512680\" title=\"2027 BMW 7 SERIES I7 FACELIFT 80\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80-830x553.jpg\" alt=\"2027 BMW 7 SERIES I7 FACELIFT 80\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-80.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Previously, BMW offered the G70 7 Series in a cool, Rolls-Royce-ian two-paint job. But for the G70 refresh, BMW takes it just a little bit further with what it calls \u201cBMW Individual Dual\u2013Finish paint.\u201d The difference between the old paint? Matte paint covers the bottom half of the car, while the top half has more typical metallic paint. BMW claims \u201cno noticeable transition point where the two finishes meet.\u201d It takes over 20 specialists to complete the 12-step paint process, with portions of the process performed by hand (sanding and taping, for example). The wild paint requires over 75 hours in a paint shop, nearly six times longer than traditional paint. Only the 7 Series can receive the grueling paint job and the process, which took two and a half years to develop, can only be performed at BMW Plant Dingolfing. For reference, the old <a href=\"https:\/\/www.bmwblog.com\/2022\/09\/08\/deep-dive-two-tone-paint-process-bmw-7-series\/\">two-tone paint process<\/a> took between 10 and 20 hours to complete.<\/p>\n<h3>22-Inch Wheels<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-512756\" title=\"2027 BMW 7 SERIES PHOTOS 10\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10-830x553.jpg\" alt=\"2027 BMW 7 SERIES PHOTOS 10\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-photos-10.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>While 22-inch wheels have been available elsewhere in the BMW lineup for some time now thanks to SUVs like the X5 and X7, the 2027 7 Series marks a first for 22-inch wheels on BMW\u2019s non-SUV offerings. Well, kind of \u2014 the M Performance parts catalog technically offers some 22-inch choices and has for some time. The new wheels mean it\u2019s the first time customers can order 22-inch wheels for a BMW without cracking open the M Performance book. Either way, the new 22-inch wheel option sets a high-water mark for the 7 Series nameplate and BMW\u2019s sedan offerings in general.<\/p>\n<h3>Largest Touchscreen Yet (Ever?)<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-512690\" title=\"2027 BMW 7 SERIES I7 FACELIFT 18\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18-830x553.jpg\" alt=\"2027 BMW 7 SERIES I7 FACELIFT 18\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-18.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>We aren\u2019t talking about BMW\u2019s new cockpit screen, which it inherits from the Neue Klasse. We\u2019re talking about the optional Theater Screen in the back seats. The 31.3-inch screen is now a fully-functioning touchscreen; no remotes or knobs needed. It marks the largest touchscreen in the brand\u2019s history by a wide margin. But while we\u2019re on the topic, it\u2019s also somewhat likely that this will be the largest screen in the brand\u2019s history. With the 17.9-inch screen replacing the \u201cdashboard screen\u201d from previous models, it seems unlikely we\u2019ll ever see a screen bigger than the one in the back seat of the 7er. Unless, of course, the next 7 Series offers an even bigger one.<\/p>\n<h3>Dolby Atmos Support<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-512679\" title=\"2027 BMW 7 SERIES I7 FACELIFT 81\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81-830x553.jpg\" alt=\"2027 BMW 7 SERIES I7 FACELIFT 81\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-81.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Car audio is a niche topic. It\u2019s worth noting, however, that the refreshed 7 Series is the first BMW ever to receive Dolby Atmos support. It isn\u2019t standard \u2014 it\u2019s bundled with the 36-speaker, 1965-watt Diamond Surround Sound System \u2014 but it\u2019s available. Oddly, the <a href=\"https:\/\/www.bmwblog.com\/2026\/04\/22\/2026-bmw-ix3-long-wheelbase-reveals-more-luxurious-interior\/\">iX3 Long Wheelbase<\/a> will be the second BMW to receive Atmos support. The latter leans into luxury hard \u2014 after all, it\u2019s expressly designed around the rear-seat experience. But the refreshed G70 is technically first. 3D audio channels in the roof and speakers in the front and rear headrests will contribute to the improved aural experience.<\/p>\n<h3>Passenger Screen<\/h3>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-512689\" title=\"2027 BMW 7 SERIES I7 FACELIFT 20\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20-830x553.jpg\" alt=\"2027 BMW 7 SERIES I7 FACELIFT 20\" width=\"830\" height=\"553\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/04\/2027-bmw-7-series-i7-facelift-20.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>We left arguably the most obvious first for the last. The LCI BMW 7 Series features a passenger-side display for the first time. The <a href=\"https:\/\/www.bmwblog.com\/2026\/04\/22\/2027-bmw-7-series-passenger-screen-standard\/\">passenger screen is standard<\/a>, and at 14.6-inches it\u2019s just a bit smaller than the main display. Passengers can stream, play video games, and do more with the screen, all handled by the car\u2019s built-in Wi-Fi connection (if desired). The display also automatically dims if it \u201cdetects driver distraction,\u201d so no, you can\u2019t use it to watch TV while you drive.<\/p>\n<p>The 7 Series refresh is a big deal; arguably, one of the most massive LCIs performed to date. But the Neue Klasse design details are just the beginning. It turns out, the G70 introduces a lot of new stuff for the brand in a broader sense. In some ways, that\u2019s BMW staying true to the 7 Series formula. But we wouldn\u2019t have guessed an LCI would bring so many firsts to the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Debuting innovative new technology on the newest 7 Series is hardly a change of pace for BMW. However, usually the brand waits until a generation change. Not so with the latest new arrival to the brand, the refreshed G70 BMW 7 Series. Typically, an LCI \u2014 or Life Cycle Impulse, BMW-speak for a mid-lifecycle refresh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-85361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85361"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/85362"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85361"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}