{"id":85466,"date":"2026-05-06T12:01:53","date_gmt":"2026-05-06T16:01:53","guid":{"rendered":"http:\/\/autosector.com\/?p=85466"},"modified":"2026-05-06T12:01:53","modified_gmt":"2026-05-06T16:01:53","slug":"bmw-group-q1-2026-sales-report","status":"publish","type":"post","link":"http:\/\/autosector.com\/?p=85466","title":{"rendered":"MINI Is Up 6%, The 3 Series Is Down 12% \u2014 BMW&#8217;s Q1 Tells Two Stories"},"content":{"rendered":"<section class=\"post-summary-wrap\">\n<h3 class=\"post-summary-title\">Article Summary<\/h3>\n<ul class=\"post-summary-list\">\n<li>BMW Group Q1 deliveries fell 3.5% to 565,780 units, with Europe up 3.1% as the only major region to grow<\/li>\n<li>The G45 X3 led all models with 18.5% growth, while MINI posted its sixth consecutive quarter of gains at 6.0%<\/li>\n<li>Global BEV share slipped from 18.7% to 15.5% as US and China subsidy cuts bit, though European EV order intake jumped over 60%<\/li>\n<\/ul>\n<\/section>\n<p>The BMW Group sold 565,780 cars in the first three months of 2026. That\u2019s 20,337 fewer than the same period last year, a 3.5% drop.\u00a0The BMW brand accounted for 496,006 of those deliveries, down 4.6% from 520,121 units in Q1 2025. Within that, the X family did the heavy lifting \u2014 as it has for years now.<\/p>\n<p>The G45 X3 was the standout, up 18.5% with 77,500 units across the X3\/X4 lineup. That growth includes the early deliveries of the <a href=\"https:\/\/www.bmwblog.com\/2026\/05\/06\/2027-bmw-ix3-price-range-revealed-us-configurator\/\">new BMW iX3<\/a>, the first Neue Klasse model, which reached European customers in March and will launch in the U.S. this September.<\/p>\n<p>The X1\/X2 family remained the highest-volume nameplate at 101,831 units, though that was down 4.4% from the prior year. The X5\/X6 held roughly flat at 62,275 units combined, a 0.9% decline \u2014 practically steady in a quarter that saw several segments contract sharply.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-513147\" title=\"BMW SALES Q1 2026 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00-830x464.jpg\" alt=\"BMW SALES Q1 2026 00\" width=\"830\" height=\"464\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00-830x464.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00-1832x1024.jpg 1832w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00-768x429.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00-1536x858.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-00.jpg 1920w\" sizes=\"(max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Where things got genuinely rough was in the sedan lineup. The 3\/4 Series dropped 11.8% to 103,814 units. The 7\/8 Series was down 16.5% to 11,269 units. The 5\/6 Series fell 7.0% to 66,336. None of those declines are catastrophic in isolation, but together they signal that BMW\u2019s traditional bread-and-butter models are facing real pressure \u2014 from pricing, from the shift to SUVs, and from a Chinese market that has turned decisively hostile.<\/p>\n<h2>MINI: 5 Quarters of Momentum, Still Going<\/h2>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-507067\" title=\"PAUL SMITH MINI COOPER FAMILY 03\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03-830x623.jpg\" alt=\"PAUL SMITH MINI COOPER FAMILY 03\" width=\"830\" height=\"623\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03-830x623.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03-1365x1024.jpg 1365w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03-768x576.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03-1536x1152.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2025\/10\/paul-smith-mini-cooper-family-03.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>MINI delivered 68,503 vehicles in Q1 2026, a 6.0% increase from 64,615 in the same period last year. That\u2019s the sixth consecutive quarter of growth for the brand following its model lineup overhaul, and the trend is holding.<\/p>\n<p>The <a href=\"https:\/\/www.bmwblog.com\/2025\/11\/05\/2026-mini-countryman-updates-pricing-and-features\/\">Countryman<\/a> and <a href=\"https:\/\/www.bmwblog.com\/2026\/04\/06\/mini-cooper-red-line-edition-us-price-specs\/\">Cooper<\/a> remained the top sellers. Both are now available with either an internal combustion engine or a fully electric drivetrain, and the EV variants are pulling their weight: MINI delivered 24,048 all-electric units in the first quarter, up 5.5%, with BEVs representing 35.1% of total brand deliveries. The <a href=\"https:\/\/www.bmwblog.com\/2024\/10\/29\/mini-aceman-electric-crossover-review\/\">MINI Aceman<\/a> is gaining traction, and the new Convertible \u2014 with its admittedly anachronistic open-top formula \u2014 is reportedly impressing buyers enough to drive volume.<\/p>\n<h2>Rolls-Royce: Down 8%, and Cullinan Still Rules<\/h2>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-511866\" title=\"ROLLS ROYCE CULLINAN YACHTING 11\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11-830x554.jpg\" alt=\"ROLLS ROYCE CULLINAN YACHTING 11\" width=\"830\" height=\"554\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11-1534x1024.jpg 1534w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11-768x513.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11-1536x1025.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11-300x200.jpg 300w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/Rolls-Royce-Cullinan-Yachting-11.jpg 2020w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>Rolls-Royce delivered 1,271 cars in Q1 2026, compared to 1,381 in the prior year \u2014 a decline of 8.0%. The brand is guiding buyers toward order-specific production, so volume swings of this magnitude quarter to quarter aren\u2019t unusual. The Cullinan remained the most requested model by a wide margin.<\/p>\n<p>The quarter\u2019s news from Goodwood was structural rather than volumetric: Rolls-Royce announced the Coachbuild Collection, with <a href=\"https:\/\/www.bmwblog.com\/2026\/04\/14\/rolls-royce-project-nightingale-first-electric-convertible\/\">Project Nightingale<\/a> as its debut. Only 100 examples will be built, fully electric. Whether that signals where the marque is headed or is simply a high-visibility proof of concept remains to be seen.<\/p>\n<h2>Electrification: Europe Grows, The Rest Retreats<\/h2>\n<figure id=\"attachment_511163\" aria-describedby=\"caption-attachment-511163\" class=\"wp-caption alignnone\"><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-scaled.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-511163\" title=\"BMW iX3 Charging\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-830x554.jpg\" alt=\"BMW iX3 Charging\" width=\"830\" height=\"554\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-830x553.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-1535x1024.jpg 1535w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-768x512.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-1536x1024.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-2048x1366.jpg 2048w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/03\/2026-BMW-iX3-69-300x200.jpg 300w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><figcaption id=\"caption-attachment-511163\" class=\"wp-caption-text\">BMW iX3 Charging<\/figcaption><\/figure>\n<p>The group delivered 87,488 BEVs in Q1 2026, down 20.1% from 109,513 a year ago. The all-electric share of total deliveries fell from 18.7% to 15.5%. Including plug-in hybrids, the electrified share dropped from 26.9% to 23.4%.<\/p>\n<p>The story splits sharply by geography. In Europe, BEV deliveries rose to 59,936 units from 58,761, with a 25.3% BEV share in the region \u2014 and order intake for electric models up more than 60% year on year.<\/p>\n<p><a href=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00.jpg\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-513148\" title=\"BMW SALES Q1 2026 BY COUNTRY 00\" src=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00-830x606.jpg\" alt=\"BMW SALES Q1 2026 BY COUNTRY 00\" width=\"830\" height=\"606\" srcset=\"https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00-830x606.jpg 830w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00-1402x1024.jpg 1402w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00-768x561.jpg 768w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00-1536x1122.jpg 1536w, https:\/\/cdn.bmwblog.com\/wp-content\/uploads\/2026\/05\/bmw-sales-q1-2026-by-country-00.jpg 1920w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"\/><\/a><\/p>\n<p>In the US and China, the subsidy picture went the wrong direction. The US discontinued federal tax credits for electrified vehicles; China cut BEV incentives. Both markets responded predictably \u2014 buyers either walked away from EVs or moved down-market to brands with lower base prices. BMW\u2019s China BEV volumes, already compressed by the competitive environment there, fell further.<\/p>\n<p>BMW\u2019s internal combustion demand, however, held up. Demand for petrol and diesel models was described as slightly above the prior year\u2019s high level. That makes the <a href=\"https:\/\/www.bmwblog.com\/2025\/09\/23\/2028-bmw-ix5-hydrogen-testing-lessons\/\">technology-open strategy<\/a> look prudent in retrospect, even if it drew skepticism when BMW first articulated it.<\/p>\n<h2>Markets: Europe Rescues The Quarter<\/h2>\n<p>Europe delivered 236,770 units, up 3.1%. Germany was particularly strong at 62,582 units, a 7.0% gain. The UK fell 2.2% to 46,922 \u2014 notable given the Financial Conduct Authority\u2019s motor finance compensation scheme announced at the end of March, which will cost BMW\u2019s Financial Services segment real money.<\/p>\n<p>The Americas region posted 110,057 units, a 4.0% decline. The US specifically dropped 4.3% to 90,883 units. Some of that was BEV weakness; BMW says the ICE shortfall largely made up the difference, which is why the decline wasn\u2019t steeper.<\/p>\n<p>China was the wound that didn\u2019t close. At 144,072 units, the China sales region was down 10.0% \u2014 painful, but the overall Chinese market contracted 17.5% in the quarter. BMW outperformed the market, which is the correct way to frame it, and the one BMW will use in every earnings call this year.<\/p>\n<p>Korea was the standout within the Asia-Pacific, Eastern Europe, Middle East and Africa region: 21,297 units delivered, up 5.9%. BMW describes Korea as its fifth-largest global market, which says something about how the volume mix has shifted over the past decade.<\/p>\n<h2>What Q2 Needs To Show<\/h2>\n<p>The Neue Klasse launch is the most consequential variable for the rest of 2026. The iX3 just started deliveries in Europe in March; volume will ramp through the second and third quarters. The <a href=\"https:\/\/www.bmwblog.com\/2026\/03\/18\/2026-bmw-i3-reveal-electric-sedan\/\">BMW i3 electric sedan<\/a> will go on sale by the end of the year as well.<\/p>\n<p>The full-year guidance calls for deliveries roughly flat with 2025\u2019s 2,463,681 units, with an Automotive EBIT margin between 4% and 6%. Q1 came in at exactly 5.0%. That\u2019s on plan \u2014 just barely \u2014 and the tariff headwind of roughly 1.25 percentage points in Q1 isn\u2019t getting much worse for the rest of the year under BMW\u2019s current assumptions. Whether those assumptions hold is the open question every automaker is sitting with right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article Summary BMW Group Q1 deliveries fell 3.5% to 565,780 units, with Europe up 3.1% as the only major region to grow The G45 X3 led all models with 18.5% growth, while MINI posted its sixth consecutive quarter of gains at 6.0% Global BEV share slipped from 18.7% to 15.5% as US and China subsidy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-85466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85466"}],"version-history":[{"count":0,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/posts\/85466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=\/wp\/v2\/media\/85467"}],"wp:attachment":[{"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85466"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/autosector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}